Grow IoT revenue in key accounts

Cypress acquired Broadcom IoT BUGrow APAC region IoT business in consumer and commercial market segments, build platforms, expand customers, win by applications.

Work for the growth of Internet of Thing business in Asia, with team members in Great China, Japan and Korea. Focus IoT solutions for design win, revenue, partnership in consumer, commercial vertical market.

-- Organize team in matrix structure to support customers in China, including strategic customers, mainstream customers and teir2/tier3 customers, both presales support and post-sales support.-- Work out FAE performance scorecard to measure FAE contribution, workload, and expertise. Quarterly review team scorecard, discuss/update performance improvement plan. -- Help FAE managers to analyze customer support demand, optimize resource allocation, share best practices in team, push up team productivity, motivate FAE teamwork, and develop team ownership and leadership. -- Setup certification program to qualify distributor FAEs for customer support. Integrate distributors FAEs to improve customer coverage and to expand new customers.

-- Guide FAE to run customer project issue flow, escalate critical issues internally and externally, track customer opportunities, manage customer projects, shorten customer project Time To Market-- Coach FAEs to build good relationship with customer key engineers, technical decision makers, watch customer organizational change, work with sales and marketing to design in and design win customers’ opportunities-- Allocate FAE resource in ecosystem view, engage technical standard groups, industry alliances, meet operators and ICPs, define products with OEMs/ODMs, enable partners, IDH, VAR