Simon Yee Email & Phone Number

Mississauga, Ontario

Ensuring the successful implementation of both private label and branded programs; act as theprimary resource for cross functional aspects of design, development, sourcing, production andlogistics related to bringing relevant programs and opportunities from concept to commercialization.• Develop and implement NA strategies for Kappa and Robe Di Kappa brands, building assortmentsfor wholesale and Ecomm while aligning with global message and overall business objectivesincluding price and product architecture maintaining brand consistency and regional relevance.Establishing brand and increasing sales 100% year over year for the first 4 years while maintainingprofitable product margins.• Drive overall vision of the product lifecycle by reacting to sales trends,market impacts and inventory.• Analyze sales performance, inventory levels and customer feedbackto make data driven decisions for assortment selection andadjustments.• Stay current on trends, competitor activities and market dynamics toidentify opportunities and threats.• Lead product development for Kappa brand collaborations andexclusives for premium retailers such as Barney's NY, Ssense,Opening Ceremony, Kinfolk NYC among others; overseeing entireprocess from conception to commercialization.• Continuous interaction with global vendor network (China,Bangladesh, Pakistan, India, Viet Nam, Colombia, Turkiye amongothers) to ensure quality standards are met, production calendar isadhered to and desired pricing is achieved; maintaining positivevendor relations to build strong partnerships.• Development and execution of private label softlines and hardlinegoods, managing budget allocation and resource utilization tomaximize ROI.• Working with marketing to identify social media influencers andcelebrities and providing appropriate product (Travis Scott, Migos...)• Mentored junior team members in best practices for productmanagement, fostering a culture of continuous improvement.

Toronto, Ontario, Canada

Collaborated with design, production and sales teams to Define and develop seasonal private labelassortment that fulfills customer needs and maximizes growth opportunities.• Determined FOB pricing for styles to meet or exceed company'smargin expectations.• Researched current and forecasted trends to influence styles to beincluded in product offering.• Created technical packages, updating information as needed untilfinalized and production ready.• Managed product creation process, including fabric and trim sourcing,embellishments and construction details.• Approved fit and construction, offer solutions to any problems thatmay be encountered.• Collaborated with design associates and production team to ensureproper execution of styles.

Thornhill, Ontario, Canada

Planned and priced seasonal Canadian Apparel lines in the following categories: Basketball, Houseof Hoops Marketplace Transform doors, Jordan Brand, Young Athletes, Tennis and Action Sports andNike Sportswear, aligning with consumer needs and industry norms.• Monitored current trends and competition to influence seasonalmerchandise strategy.• Financial planning and delivering target futures growth in responsiblecategories resulting in average of 25% category growth andmaintaining minimum GPM of 55-60%.• Created seasonal consumer right assortments while aligning with leadbrand stories and key category initiatives.• Partner with North America category counterparts to align onassortment direction, communicated specific Canada market needsensuring product mix meets the needs of Canadian consumer.• Analyzed retail sales to guide assortment choices to ensure accountneeds were satisfied.• Provided and created seasonal sales tools and catalogs to supportsales team to help influence accounts on their assortment direction.• Aligned with sales and North America category merchandising toinfluence assortment choices; Identified key territory opportunitiesthrough analysis of sales information and market trends and securedproduct needs to enable Nike share growth.• Collaborated with cross-functional teams as well as Canada Brand toensure that categories achieved revenue and profitability growth foraccount and Nike.• Partnered with demand planning group to develop seasonalassortment matrix and forecasting, maximizing global alignment efficiencies.

Thornhill,, Ontario, Canada

Initiated, managed and directed commercialization process for all domestically producedproduction as well as any Canada specific off shore production. Developed and implemented domestic tee process for quick turn and react business.• Monitored progress of commercialization process to ensure that styledevelopment and production is accomplished within establishedtimeline.• Anticipated problems, offered solutions and developed strategies toaddress issues that may arise within both development andproduction processes.• Ensured that all domestic apparel products are developed andengineered in a manner that is consistent with Nike standards.• Provided factory partners with tech packs and BOM's, assuring thatproduct specifications were complete for sampling and production.• Sourced new fabrics as needed and maintained Nike standards withfabric development and colour lab dips.• Participated in fit sessions with factory partners to ensure that fit wascorrect and to determine if changes were needed to improve productas well as making sure measurements were aligned to Nikemeasurement standards.• Monitored factory production and lead-time performances to ensurethey support established Nike manufacturing goals.• Conducted regular meetings with Operations and Merchandisingteams to establish seasonal capacity plans, determined targetlead-times and delivery dates.• Communicated Nike monthly/seasonal buy plan forecast to factoriesand monitor forecast needs against factory capacity.• Responsible for ensuring all systems (PDM), weekly reports, trackingtools, factory source base updates and all pertinent product processinformation are accurate and updated within seasonal timelines.• Successfully executed all production needs (planned and at once) for2010 Winter Olympics in Vancouver BC.• Managed, developed, trained and mentored Apparel ProductionCo-coordinator.

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Bachelor Of Applied Arts, Apparel Design

Activities and Societies: - 1994 Awarded, Bretton’s Designer of the Year - 1994 Regional Finalist, Smirnoff International Fashion Awards.

Diploma Of Collegiate Studies, Fashion Merchandising