Simona Barevičiūtė Email & Phone Number

Vilnius, Lt

Vilniaus, Lithuania

Governing the entire Consumer Journey Map, acting as the internal advocate of the integrated 'Voice of the Consumer', and ensuring consumer centricity is at the heart of the Consumer Experience design and delivery. Established and owning a regular platform (CJ Board Meetings) to escalate focus areas, bring forth aggregated VoC and CJ insights to yield a comprehensive view of CX from multi-channel perspective, feed CX design team with consumer insights to close experience gaps, enable (re)design of delightful consumer experiences across the entire CJ, fuel acquisition, foster retention, and ultimately guide commercial strategies review, prioritization of resources and adjustment of project plans. Acting as FFWD Catalyst in local projects that are run in the FFWD way of working. Anchoring customer-centricity, rapid experimentation and data-driven decision mindset into FFWD team’s DNA. Coaching, supporting and provoking project teams in designing and executing meaningful researches and experiments, turning gathered data into learning and actionable insights.

Vilnius

Owning and driving full NPS (Net Promoter System) deployment, from local process design and system architecture through end user trainings to operationalization into business as usual. - Coordinating NPS Inner Loops across the teams (incl. administration of Qualtrics Dashboards), the Outer Loops towards PMI Headquarters and fueling NPS actions into Consumer Journey Board Meetings. - Fostering engagement and maintaining motivation of wider organization to collectively maximize full potential of NPS. - Acting as an internal consumer advocate by continuously spreading the voice of the consumer across organization, folding consumer preferences into the decision making, improving NPS score within multiple touchpoints and ultimately growing the Promoters base.

Stockholm, Sweden

Conducting quantitative and qualitative research on conventional and Reduced Risk Products (P1 or P4 platforms) in order to support commercialization strategies and portfolio optimization across the Nordic markets.While located in a non-IQOS market (Sweden), have been in a driver’s seat to generate and spread RRP consumer insights for 3 IQOS markets – Denmark, Lithuania, and Latvia – all of them having a wide range and not identical local challenges, demands, speed and degree of research support needed. To serve multiple markets remotely, requires uninterrupted extra effort and focus in order to be able to stay on top of business developments and find engaging ways to work with multiple and diverse RRP teams with different dynamics and expertise levels.Leading the Communications framework to enhance the knowledge transfer across EU Market Research community.

Vilnius, Lithuania

Proactively developed Consumer Insights function into consultancy and support function in business decision-making process. Planned and implemented ad-hoc market research projects and translated the results into actions. Developed supporting and effective relationships with local research agencies and EU Market Research Cluster community. Adopted, adapted and implemented PMI global standard research methodologies, tracking tools and best practices locally.

Vilnius

Performing qualitative and quantitative market research, including daily client communications, online survey design, drafting of facilitator guides and proposal development. Acted as liaison to clients conducting meetings and presenting research findings and project updates. Tracked project budgets and invoicing.

M.S., Economics

M.S., Economics

Exchange Student, Marketing And Management

Education record