Digital Marketing Consultant
CurrentAscheri Academy is specialized in organizing online and in-person training courses and events for professionals in the legal and accounting sector. In the role of Marketing Consultant, my responsibilities are mainly focused on digital marketing and include: • Ad campaigns: designing and monitoring social media ad campaigns;• Marketing Analytics: analyzing Google Analytics and reviewing social media metrics, tracking users behaviour on the company's website;• Social Media:… Show more Ascheri Academy is specialized in organizing online and in-person training courses and events for professionals in the legal and accounting sector. In the role of Marketing Consultant, my responsibilities are mainly focused on digital marketing and include: • Ad campaigns: designing and monitoring social media ad campaigns;• Marketing Analytics: analyzing Google Analytics and reviewing social media metrics, tracking users behaviour on the company's website;• Social Media: maintaining social media presence across digital channels; • Website management: updating a Wordpress website and improving user's experience;• Business development: researching new partners and key speakers and maintaining relationships with existing partners.• Website optimization: SEO (content), analysis of users behaviour (Google Analytics, Exact Metrics, Hotjar and similar tools) in order to increase traffic;• Digital advertising: paid and unpaid advertising through Facebook and Linkedin• Development and execution of email marketing campaigns• Organization of Webinars and training activities• Business development: researching and connecting with potential partners and key speakers Show less