As a member of the Scientific Committee of ATeM - Archiv für Textmusikforschung at Leopold-Franzens-Universität Institut für Romanistik, I peer review articles and essays about popular music in Italy under a literary or Cultural Studies perspective.

Name writer - brand and product naming with development of naming strategies for several companies and multinationals.

Digital, BTL and ATL campaigns for such clients as Enel, ActionAid Italia, cameo, Paneangeli, Birrificio Angelo Poretti, Alfaparf, ofo, Lecta, Barilla, Pan di Stelle, Discovery Channel, Quadro Vehicles, Zurich.I have written headlines, body copy, taglines, creative proposals and posts for social media (Facebook, Instagram, Twitter), print, DEM, brochures; chat bots; websites; photographic books; advertorials; press releases.

ATL, BTL and digital campaigns for such clients as Škoda, Candy-Hoover, Forst, Kia Motors, Direct Line, Edison, Bottega Verde, Barlassina Country Club.I have written headlines, body copy, taglines and creative proposals for print, radio, DEM, brochures; advertorials; Facebook posts; localization for brand guidelines and newsletters.

Social Media Copywriter on Facebook and Twitter accounts of Carrefour Italia (large-scale retail trade).

Advertising and communication campaign, live tweeting, video interviews at Festival della Crescita (Milano, 15-18 October 2015), in collaboration with Cernuto Pizzigoni & Partners Agency.

Copywriting collaboration on news stories for Fox TV (www.mondofox.it); website localization - Italian to English for Adidas website www.runbase.it and English to Italian for Nescafé landing pages, banners, teasers.

I made interviews and wrote reviews of music, cinema, theatre, art and cultural events.

SEO copywriting; tagline creation; web content writing and editing (client: SEAT Pagine Gialle).