Simon Abello Email & Phone Number

The Hague, ZH, NL

Netherlands

• In charge of executing the strategy and projects for the Global Business Services in Finance and manager of the Robotic Process Automation team of 20+ bots in production.
• Lead Robotic Process Automation (RPA) developments and improvements, launching four bots by December 2024 increasing productivity, securing approvals, and formalizing business continuity plans, road mapping and.
• Set up new ways of working alongside the Head of Strategy to align cross-functional stakeholders, prioritize requirements, and implement an intake process for a 447-project roadmap in Order-To-Cash initiatives.
• Owned the GBS Roadmap, driving portfolio tool adoption, supporting key meetings, and developing a 2025 capacity measurement plan with actionable recommendations.

• Created a strategy and roadmap for self service capabilities in ordering, ecommerce and entitlement management along side the business case and funding requirements.
• Coached and guided other business analyst in the creation of hybrid reports from multiple data sources.
• Built an AI & ML-based Topic Analysis framework using BERT and scikit-learn that automated the analysis of customer survey comments improving productivity.

Rotterdam, South Holland, Netherlands

• Led a methodology to integrate business strategy and CX objectives to address customer pain points
• Developed financial forecasting models to connect CX to ROI
• Contribute to the road mapping work to shape the future CX experience

Netherlands

• Creation of a Customer Experience methodology involving persona, journey mapping, user story creation and road mapping

Rotterdam

• Pro-bono projects with impact startups to work on market consulting & fundraising
• Summer MBA Consultant @ Shuberg Phillis
• Winner of UNC Kenan-Flagler’s Invest for Impact Competition 2021
• Winner of IESE Impact Investment Competition 2021

• Lead Brand Planner for Peru, Costa Rica, and Colombia offices.
• Experience with clients in Pharma, Retail, and FMCG markets. In charge of market and industry research, trend spotting, digital strategy, brand workshops and digital products´ project management
• Directed, and executed the communications strategy Colgate Palmolive Andean Region under the Regional Chief Strategy Officer
• Led and managed the development team for digital products such as custom websites and apps, online platforms and digital strategies for social media, email marketing and virtual events with live transmission platforms

• Delveloped market research and communication and commerce strategies as part of the Strategic Planning team under the Chief Strategy Office

Bogotá D.C., Colombia

• Digital account executive for companies within the healthcare, pharmaceutical and retail sectors with customer management, negotiation of new business opportunities and digital strategies

Colombia

• Experience and management of profiling tools for all agency accounts under the direction of Brand Planners and the VP of New Business.

Master Of Business Administration - Mba, Business Administration And Management, General, 8.5/10

Activities and Societies: • Pro-bono projects with impact startups to work on market consulting & fundraising • Summer MBA Consultant @.

Bachelor'S Degree, Advertising