Simona Fedorková Email & Phone Number

Prague, Czechia

Amsterdam

• Led multi-country cross-functional teams to develop and deliver the 2022-2024 Innovation Agenda, achieving over 50,000 hl, 6.5 mio EUR in NPR, and 3 mio EUR in GM.
• Negotiated and obtained approval for innovative concepts addressing consumer needs and market opportunities, driving business growth and profitability.
• Established processes to integrate long-term market trends into strategic responses, prioritizing tasks and allocating resources efficiently.

Prague, Czech Republic

• Developed and executed 3-year NPD pipeline for PPAS flavored portfolio - Birell, Frisco, Kingswood, new brands.
• Delivered end-to-end NPD process incl. growth opportunity scoping, market analysis, ideation, concept development & validation with consumers, product development and in-market launch.
• Led CZ&SK cross-functional teams to achieve projects goals, fostering collaboration and innovation in ways of working.
• Developed new non-alcoholic non-beer brand from scratch - brand fundamentals, packaging design, product.
• Developed and maintained relationships with flavour suppliers and external contract manufacturers.
• Mentored junior team member for career advancement.

Bratislava

• Collaborated with cross-functional teams for successful integrated commercial plan delivery for Pilsner Urquell brand in Slovakia.
• Implemented appropriate mix of adapted and locally developed campaigns - eg. Ice Hockey campaign.
• Analyzed market trends and brand performance to identify consumer and customer needs and preferences for annual strategic planning.
• Managed brand specialist, fostering the professional growth and development. Brand specialist promoted to junior brand manager role.
• Oversaw execution of event activities - eg. Grape Festival.
• Managed 1 mio EUR+ budget, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.

Hlavní Město Praha, Česká Republika

Hlavní Město Praha, Česká Republika

Hlavní Město Praha, Česká Republika

• Mapování alternativních kanálů pro prodej produktů PPAS

Prague, The Capital, Czech Republic

• Rotace na pozici Trade Marketing Specialist v rámci absolventského rozvojového programu Future Leaders Programme
• Samostatná příprava, koordinace a exekuce ON-trade marketingových plánů v souladu s cíli daných aktivací, objemovými cíli a potřebami zákazníků
• Komunikace s oddělením obchodu, brand marketingu, nákupu a financí při realizaci trade aktivit
• Příprava briefů, komunikace s agenturami a vývoj ON-trade aktivací včetně komunikačních materiálů (POSM)
• Interní prezentace svěřených aktivit směrem k vedení společnosti i směrem k prodejnímu oddělení
• Monitoring a vyhodnocování vlastních i konkurenčních aktivit

Sydney, Australia

• Market entry analysis for Czech companies - market research, competition analysis, product and price comparison, legal aspects and technical barriers, recommendations for marketing and sales strategy
• Representation of Czech companies at trade fairs - Fine Food 2016 in Melbourne
• Communication with potential Australian business partners for Czech clients
• Monitoring of economic news in Australia and Czech Republic
• Providing long-term export assistance

Hlavní Město Praha, Česká Republika

Hlavní Město Praha, Česká Republika

• Managing the Marketing & PR team – responsible for the overall performance
• Established PR Audit – systematic valuation of our image, followed by strategic goal setting and creation of action plan
• Supervised the promotion of events, photographers and web team
• Social Media Management
• Preparing workshop for other members of the student organisation about Marketing and PR

Prague

• managing the core and strategic activity of the student organisation
• first time created and executed Business Cocktail - the networking event connecting business students with senior managers and CEOs
• responsible for the programme and overall smooth execution - discussion topics, etc.
• after project steps - responsible for follow up communication and feedback from participants

Hlavní Město Praha, Česká Republika

• Supervised projects of junior members of the team
• Mentoring program – created and managed the platform that helps young and ambitious students to grow through connections with successful senior students
• Led Recruiting campaign for high school students – organised events for high school students, gave speech during Doors Open Day for 500 students and their parents
• Led Recruitment event called “Stínování výuky” visited by 135 high school students - participation rate increased by 50 % in comparison with last year despite declining demographic trend
• Social Media Management - collaborated on Facebook fanpage strategy, competitions for fans
• Gave motivational speech for first year students

Budapest, Hungary

• E-commerce strategy for Fabric Care in Central Europe – first time evaluation of sales fundamentals, situation analysis and recommendation for further development
• ROI analysis of instore trial activities in Central Europe – lead the project aimed to find, analyse and recommend to execute new instore trial activities, close cooperation with local sales teams
• Execution of Trial plans in Central Europe – fully responsible for the project execution

Hlavní Město Praha, Česká Republika

• Business Management Project – extraction of data from the internal system, creation of templates for Business Management reports, update of Business Management data on monthly basis, organisation of Business Management.
• Sales evaluation, preparation of data for qualitative margin evaluation, communication with dealers
• Corporate Identity and Space Identity - photos editing and upload for Kia Motors Corporation financial support
• Editing of Corporate Identity elements record keeping

Hlavní Město Praha, Česká Republika

Master'S Degree, International Business

Activities and Societies: Student organisation of Trade and Competitiveness

Educational Exchange Programme, Marketing

Lee Kong Chian School of Business Courses: - Strategic Brand Management - Global Marketing - Integrated Marketing Communication: A Brand.

Bachelor'S Degree, International Business

• Graduated with distinction • Dean’s Merit Scholarship for outstanding academic performance