Simona Ferraro Email & Phone Number

• Identify and establish yearly program goals in alignment with business priorities• Communicate project plans, budget requirements and resource constraints to executive management • Interface with marketing agencies, software developers and other vendors to secure contract terms• Manage direct and indirect reports across multiple functions, including Legal, IT, Purchasing and Product Management.

Pearl River, Ny

• Develop, launch and manage visualization marketing programs in support of multi-billion global revenue targets, covering 21 product lines and over 10,000 unique SKUs.• Evaluate emerging technologies and potential vendor partners. Define product roadmap based on internal and external analysis. Present findings at quarterly stakeholder meetings.• Work closely with Business Operations, Sales and Field colleagues to identify business opportunities and run in-market tests.• Manage agency, vendor relationships and daily ShadeStudio team operations.

Montvale, New Jersey

• Designed revenue generating products to increase customer retention in support of the dealer network. Created project plan and launch map for implementation.• Interfaced with all levels of Dealership Management to display benefit and change behavior.• Collaborated with Home Office, Regions and Daimler Service Differentiation teams to develop the processes, tools and programs needed to support ongoing development of the Parts & Service business.• Supervised and directed the team to ensure timely and successful program launches. Fostered a team that is empowered and accountable for their actions and projects.

Greater New York City Area

• Executed multi-million strategic marketing plan for Parts and Accessories to provide dealers a complete marketing platform for passenger car, Sprinter, smart and Lifestyle brands.• Oversaw and managed several key agencies and vendors to ensure successful program launches. Collected, analyzed and presented campaign costs and results.• Managed the creation and launch of PartsPro – a brand differentiator for dealers’ wholesale business.• Led multi-departmental team in www.mbusa.com/ServiceandParts overhaul improving user experience. Key contributor to Lifestyle Collection rebranding – vendor transition, lifestylecollection.mbusa.com launch and product selection overhaul.• Project Manager for the multi-million National Parts & Service Managers Meeting, a +1200 attendee event.

Greater New York City Area

• Developed and executed multi-million strategic marketing plan for After-Sales Business Development in support of passenger car, Sprinter and smart brands' multi-billion revenue targets.• Oversaw and managed several key agency and vendor relationships. Evaluated potential partners, renegotiated contracts and addendums.• Led cross-functional team in the successful transition of CRM platform to new vendor. Developed launch materials and oversaw network-wide deployment.• Supervised and directed the ASMS team to ensure timely and successful program launches. Managed the onboarding and training process of new team member.

Montvale, Nj

• Defined overall After-Sales Marketing needs in Daimler Telematics strategy. • Led cross-functional team in launching a new marketing channel through the mbrace® app. • Managed the replacement of the maintenance algorithm in CRM platform with real-time vehicle data.• Actively managed project plan, deliverables, dependencies and outcome. Ensured that the project goals and objectives are achieved within the defined guidelines established by the relevant stakeholders and management committees.• Coordinated launch activities for dealer network through timely and effective communication.

Greater New York City Area

• Executed multi-million strategic marketing plan for Accessories in support of passenger car, Sprinter, smart and Lifestyle brands.• Oversaw and managed several key agencies and vendors to ensure successful program launches. Collected, analyzed and presented campaign results.• Led brand expansion by managing www.mbusa.com/GenuineAccessories site overhaul, launch of content on iPad® and In-Dealership Visualizer apps as well as vehicle Build Your Own.

Greater New York City Area

• Oversaw execution of internal and external Diversity and Inclusion events and activities. • Assisted in planning the departmental budget and negotiating sponsorship agreements.• Managed on-site logistics, secured vehicle placement, display elements and staff at +40 yearly events.

Mba, Business Administration

Activities and Societies: Awarded Graduate Fellowship

Ba, Business Administration

Activities and Societies: Dean’s List; Cum Laude Honors