Simona Grassi

Simona Grassi Email and Phone Number

Media Manager @ Milan, IT
Milan, IT
Simona Grassi's Location
Milan, Lombardy, Italy, Italy
Simona Grassi's Contact Details

Simona Grassi personal email

n/a
About Simona Grassi

Digital and offline communication and media strategies - Budget setting - Media Buying- International coordination and mindset - Strong analytical skills, results oriented (KPI monitoring) to measure effectiveness and efficiency - Omnichannel media skills-Media project leader, Branded Contents, Sponsorship experiences - Team management and long terms relationship builder - Full funnel strategies , from Awareness to Conversion. Marketing Mix Model definition and set up through technical partners.24Ore Business School teaching for Digital Marketing Master from 2020

Simona Grassi's Current Company Details
Samsung iltalia

Samsung Iltalia

Media Manager
Milan, IT
Simona Grassi Work Experience Details
  • Samsung Iltalia
    Media Manager
    Samsung Iltalia
    Milan, It
  • Samsung Italia
    Head Of Media Samsung
    Samsung Italia Apr 2021 - Present
    Omnichannel media strategies. Planning, Buying. Internal accounting to Marketing, Corporate, PR. Agencies , vendors and partners management. Setting and tracking various Kpis through the funnel, from Awareness to Conversion and Revenues. Highly committed to business and result oriented. Used to share and present to C-level up to CEO. International Mindset. Localisation of global strategies. Marketing Mix Model setting and tracking. Branded contents and Sponsorship programs.
  • Cheil Italia
    Digital Media Director Samsung
    Cheil Italia Oct 2020 - Apr 2021
    Milan
    Digital Media startup in Cheil (In House Communication agency in Samsung). Set up, management and coordination of the digital team. Planning, buying and tracking of performances. Management at 360° of the digital media business.
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  • Mindshare
    Media Director
    Mindshare Mar 2006 - Oct 2020
    Milan Area, Italy
    Client Accounting. International Coordination and Mindset: used to work and deal with local and global realities Communication and media strategies development; cooperate with Marketing, PR, Press Office, Events and Sales departments Budget setting, Cross media planning and buying.Customer Relationships - Develop and sustain long terms relationships Solid offline know-how (traditional adv, digital ooh, print, radio, TV) and digital skills (display adv, social strategies, Sem ). Experience in branded content project.Track of campaigns’ KPI Coordination of specialists (biddable sem and social, trafficking, analytics, research, strategic department) Dealing with local and international suppliers (editors, media owners, agencies and partners)Team coordination
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  • Mindshare
    Media Manager
    Mindshare Mar 2006 - Jun 2014
    Milano, Italia
    Media strategies, budget setting, buyingInternational accountingCoordination of offline and online teams (display, social, sem ..) ACCOUNTS: Groupe SEB Italia (Moulinex,Rowenta,Tefal) and Lagostina Italia; Lufthansa; Swiss Air; Caudalie Skincare launch campaign; IBMUntil 2013: Zurich GBC and Zurich Connect. In 2012 Amazon Kindle. Until 2009: MBT Swiss Masai Italia, Regione Lombardia Carta dei Servizi. Until 2007: Marcolin Eyewear (Brand Montblanc), The Diamond Trading Company (De Beers), Leo Cut Diamonds, Skechers USA, BP (Castrol), AXN channel.Media Supervisor at Mindshare fron April 2006 to December 2010
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  • Carat Luxury
    Media Supervisor
    Carat Luxury Sep 2003 - Mar 2006
    Milano, Italia
    Account for LVMH- Parfums C.Dior local and international clientsMedia planning, buying , budget settingDevelopment of special dealings with editors and media owners
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  • Zenith Optimedia Italy
    Media Planner
    Zenith Optimedia Italy 2000 - 2003
    Milano, Italia
    - Offline media planning- Pre and Post evaluation- Competitive analysis- TV, Print, Cinema and OOH buyingACCOUNTS: Parfums & Beauté divis. Lancome; divis. Parfums Cacharel; Helena Rubinstein divis. Giorgio Armani Parfums; Polo Ralph Lauren Fashion
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  • Prada Service Spa
    Assistant Media Planner
    Prada Service Spa Nov 1998 - Sep 2000
    Milano, Italia
    Fashion House (Prada, Miu Miu, Prada Sport, Helmut Lang, Jil Sander e Prada Beauty)Media Planner AssistantMedia planning and buying assistant for EMEA and US Assistant to the Media Director for global strategiesDealing with launch of Prada Sport linked to Prada America’s Cup, and media support to America’s Cup 2000 competition.
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Simona Grassi Skills

Media Planning B2b Media Strategy Negotiation Marketing Communication Media Buyer

Simona Grassi Education Details

Frequently Asked Questions about Simona Grassi

What company does Simona Grassi work for?

Simona Grassi works for Samsung Iltalia

What is Simona Grassi's role at the current company?

Simona Grassi's current role is Media Manager.

What is Simona Grassi's email address?

Simona Grassi's email address is s.****@****ilio.it

What schools did Simona Grassi attend?

Simona Grassi attended Iulm University, Liceo Linguistico A. Manzoni.

What skills is Simona Grassi known for?

Simona Grassi has skills like Media Planning, B2b, Media Strategy, Negotiation, Marketing Communication, Media Buyer.

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