Simona Irwin

Simona Irwin Email and Phone Number

Natural and Organic CPG Executive- Values Based Leadership- Demand Generation and DTC Strategy Expert @ Drink Ramp Co.
Simona Irwin's Location
Toronto, Ontario, Canada, Canada
Simona Irwin's Contact Details

Simona Irwin work email

Simona Irwin personal email

n/a

Simona Irwin phone numbers

About Simona Irwin

I'm a seasoned Executive in the Organic and Natural Health industry with over 19 years of experience in Canada and over 8 years of experience in the USA. I am passionate about this industry and know it inside-out as both a consumer buying for my family and an executive driving business and growth.My leadership style is direct, realistic and inclusive. I keep my focus on major objectives, streamlining daily tasks, inspiring my team, listening to our customers and exceeding the company goals.I look at business and my scope of work from many different angles and approach objectives in a focused, systematic manner. I welcome challenges, big changes and "impossible" tasks, unifying teams to keep moving forward, one task at a time to reach and surpass our goals.Key Areas of Strength: Sales Strategy and Team Leadership, Marketing Strategy and Revenue Marketing. eCommerce, Online Management and Digital Marketing.

Simona Irwin's Current Company Details
Drink Ramp Co.

Drink Ramp Co.

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Natural and Organic CPG Executive- Values Based Leadership- Demand Generation and DTC Strategy Expert
Simona Irwin Work Experience Details
  • Drink Ramp Co.
    Chief Executive Officer
    Drink Ramp Co. Feb 2023 - Present
    Meaningfully supporting and nurturing parents and youth during the rapid changes of adolescence through education, community, and curated nutrition.
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  • Uprising Naturals
    Managing Director, Sales And Operations
    Uprising Naturals Jan 2022 - Present
    Toronto, On, Ca
    Managing Director and Co-founder of Uprising Naturals.Fractional Support for New and Emerging Natural/Organic CPG Brands. Specializing in Growth Marketing, Brand Strategy, DTC and Marketplace Strategies, Commercial Operations, Innovation Pipeline, Omni-Channel Management and Leadership Coaching.
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  • Kabrita Usa - The Gentle Goat Milk Foods
    General Manager- North America
    Kabrita Usa - The Gentle Goat Milk Foods Jul 2017 - Nov 2021
    Boston, Massachusetts, Us
    Responsible for total P&L, North AmericaManaging Sales, Consumer and Medical Marketing, Innovation, Finance, Logistics, Operations and Strategy.Reporting to Global Head Office and Board of Directors, Ausnutria Dairy Inc. (Publicly Traded)
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  • Kabrita Usa - The Gentle Goat Milk Foods
    Director Of Sales And Marketing- North America, Senior Management Team
    Kabrita Usa - The Gentle Goat Milk Foods Aug 2015 - Jul 2017
    Boston, Massachusetts, Us
    Managing all Distributor, Retail and eCommerce sales for Kabrita USA.Directing National Broker network and Key Account ManagersDirecting Consumer Digital Marketing, Social Media and Trade Marketing strategy.Member of the North American Management Team for Hyproca Nutrition USA - Assisting and strategizing in all areas of Operations, R&D, Sales and Marketing.Working with Key Accounts; KROGER, Safeway, Meijer, Raley's, HEB, Wegman's, Sprouts, Whole Foods Market, Natural Grocers, Amazon.com, Diapers.com, Drugstore.com, Costco.com, Walmart.com, Target.com
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  • Kabrita Usa - The Gentle Goat Milk Foods
    Sales Manager
    Kabrita Usa - The Gentle Goat Milk Foods Jan 2013 - Aug 2015
    Boston, Massachusetts, Us
    Leading sales and strategy for an international start-up and subsidiary of Hyproca Nutrition B.V.Set up base US retail, distributor and online business including a National broker network. Assisted in business and operational strategy and implementation. eCommerce and Online sales Management. Omni Channel management.Assisting in R&D of new products for US and Canada, including basic supply chain, packaging (sourcing and design), cost analysis, competitive data analysis, ingredient (choice and sourcing) and certifications such as Non- GMO and organic.
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  • Self-Employed
    Brand Manager And Strategy, Natural And Organic Cpg
    Self-Employed Jan 2012 - Jan 2013
    Provided specialized consulting services for natural, organic and specialty products across all channels and classes of trade in the US and Canada. Guidance and expertise to CPG companies ranging from small start-ups in need of a complete strategy and infrastructure, to established companies looking to optimize opportunities. Branding and Brand Management, Analyzing opportunities via National Sales data and trends, Sales and Marketing plans, Measuring ROI on consumer marketing and trade activities.
  • Michael Theodor Brokerage
    Assistant Brand Manager
    Michael Theodor Brokerage Mar 2011 - Jan 2013
    Assisting in all brand specific sales and marketing activities such as; trade shows, promotional plans, sales targets, projections and planning, education, data management and retailer/distributor relationships.
  • One World Distribution
    Co-Founder, Strategy And Operations
    One World Distribution Sep 2007 - Jan 2011
    Distributor of Natural and Organic Products to retail stores such as HBC, Indigo, Whole Foods Market and Shoppers Drug Mart. Brand management and business strategy.
  • Whole Foods Market
    Whole Body Team Leader And Buyer
    Whole Foods Market Jan 2002 - Aug 2006
    Austin, Tx, Us
    Whole Body Team leaderBuyer for Vitamins, HABA, Housewares and Magazines/CardsManaged vendor relationships and the WB team. Sales, Forecasting, Budgets, Accruals, Schedules, Hiring and Terminations.
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Simona Irwin Skills

Marketing Strategy Marketing Retail Strategic Planning Strategy Food Sales Grocery New Business Development Leadership Sales Management Management Customer Service Team Building Merchandising Entrepreneurship Business Development Event Planning Training Start Ups Sustainability Wellness Nutrition Crm Magic Bullet Looks Food And Beverage Digital Marketing Social Media Marketing Search Engine Optimization

Simona Irwin Education Details

  • University Of Toronto
    University Of Toronto
    Ecommerce And Online Business Management
  • University Of Toronto - Rotman School Of Management
    University Of Toronto - Rotman School Of Management
    Mba Essentials For Managers
  • Transformational Arts College
    Transformational Arts College
    General

Frequently Asked Questions about Simona Irwin

What company does Simona Irwin work for?

Simona Irwin works for Drink Ramp Co.

What is Simona Irwin's role at the current company?

Simona Irwin's current role is Natural and Organic CPG Executive- Values Based Leadership- Demand Generation and DTC Strategy Expert.

What is Simona Irwin's email address?

Simona Irwin's email address is si****@****rita.ca

What is Simona Irwin's direct phone number?

Simona Irwin's direct phone number is (855) 816*****

What schools did Simona Irwin attend?

Simona Irwin attended University Of Toronto, University Of Toronto - Rotman School Of Management, Transformational Arts College.

What are some of Simona Irwin's interests?

Simona Irwin has interest in Backyard Gardener, June 2009 Quickbooks Training, Aspiring Yogi, Avid Health Foodie, Fermenter.

What skills is Simona Irwin known for?

Simona Irwin has skills like Marketing Strategy, Marketing, Retail, Strategic Planning, Strategy, Food, Sales, Grocery, New Business Development, Leadership, Sales Management, Management.

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