• Contribute to the development of new products, business models and services for customers; • Design marketing campaigns to meet the specific needs of customers;• Design, create and manage promotions and Social ad campaigns;• Management of budgets in line with strategy, ensuring that monthly spend is on target;• Creation and delivery of effective media plan details for integrated paid social and native advertising campaign efforts;• Management of social strategy and posting calendar across all social media channels such as Facebook, Instagram, Pinterest, Twitter, LinkedIn and other emerging platforms;• Content creation and optimization for customer conversion through SEO, SEM and PPC;• Analyzing and reporting data on a daily / weekly / bi-weekly / monthly & ad-hoc basis;• Using advanced analytical and reporting capabilities through dashboards, reports and testing including Google Analytics suite, CRM, social media, etc.

• Contribution to the setting up and the launch of the online shop and e-Commerce leaeflo.com • Managing and distributing WEB and RETAIL marketing budget;• Building a monthly & yearly sales forecast for web business;• Overall responsibility for brand management and corporate identity;• Market and competitors monitoring (online and offline);• Managing the marketing calendar (contents, promotions, events); • Leading strategy, development and execution of local marketing and media efforts;• Leading a schedule of targeted consumer events designed to recruit new consumers and re-engage with existing ones;• Driving promotional planning with the goal of improving campaign performance and building a seasonal plan based on search trends and product performances;• Developing and managing e-Commerce KPIs to track growth and overall program success rates;• Optimizing the performance of SEM, SEO and EMAIL campaigns;• Launch and managing of affiliation partnerships;• Managing all social media planning, communications and reporting; • Implementation of paid social media strategies;• Briefing and overseeing marketing activity to external agencies (graphic, web, advertising, crm, influencer, etc..);• Measuring the effectiveness of campaigns to evaluate and improve future performance through dashboards (weekly, monthly, yearly reports);• Managing a team of 6, direct reporting to the owners.

- Developing and managing digital marketing campaigns, direct marketing, social media and communication plans for clients- Overseeing the digital marketing strategy for the customers- Managing the digital elements of the marketing mix and integrating with offline strategy- Ensuring all online marketing channels are aligned with brand marketing calendars- Managing online brand and product campaigns to raise brand awareness- Identifing trends and insights, and optimizing performance based on the insights- Evaluating customer research, market conditions and competitor data- Designing, building and maintaining the social media strategy (Facebook, Twitter, YouTube, etc)- Measuring and reporting brand digital performance, identify best practices and develop recommendations- Collaborating with internal teams to optimize user experience- Utilizing analytical ability to evaluate customer experience across multiple channels- Writing marketing copy for websites, blogs, email marketing campaigns and social networks

▪ researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits;▪ monitoring and coordination of product and sales activities;▪ elaborating product pricing and analysing the potential profitability;▪ analysing sales results in terms of design, category mix, shape, size, colours, fabrics and price;▪ overseeing communication activities in terms of website, advertising, email campaigns, social networks, exhibition stands, road shows ensuring that the designs and messages meet the company brand and regulatory guidelines;▪ monitoring product distribution and sales campaign through continuous contact with sales manager and sales representatives;▪ devicing marketing tools, brand presentation and product launch;

▪ planning of the collection –apparel/accessories – man /woman (merchandising plan);▪ brand strategy: development and check of product offer in terms of market category mix, stylistic mood, occasions of use, fabrics, colours, personalisations, etc.▪ monitoring and coordination of product activities; support to the product management; interaction with every business function (purchase, production, logistics, sales);▪ planning and monitoring of timing;▪ qualitative and quantitative market analysis; technical presentations of the collections;▪ price-range planning and check(sell-in/sell-out);price positioning analysis; creation of price list;▪ preparation of marketing materials: catalogues, posters, look-book, navigator book, give-aways, windows, etc.▪ media planning; organisation of events; presentation of brand projects;▪ relationship with “VERSACE”, “ERMANNO SCERVINO” e “GALLIANO” Maison (Brand Management, Press office, Style/Product Offices).

▪ project of marketing and communication strategies for private and public customers; market analysis (SWOT analysis, benchmarking, copy analysis, etc.);▪ meeting report, creative brief, positioning and copy strategy, media planning;▪ supervising of communication campaign;▪ collaboration in copywriting: naming, headline, body copy, informative and promotional text, web content; press office;▪ qualitative and quantitative analysis of press image and periodic reporting;▪ consulting and supervising of communication plans and related activities.