Simona Menna Email & Phone Number

Pescara, Abruzzo, Italia

• Contribute to the development of new products, business models and services for customers;
• Design marketing campaigns to meet the specific needs of customers;
• Design, create and manage promotions and Social ad campaigns;
• Management of budgets in line with strategy, ensuring that monthly spend is on target;
• Creation and delivery of effective media plan details for integrated paid social and native advertising campaign efforts;
• Management of social strategy and posting calendar across all social media channels such as Facebook, Instagram, Pinterest, Twitter, LinkedIn and other emerging platforms;

Chieti, Abruzzo, Italia

Pescara, Abruzzo, Italia

Pescara, Abruzzo, Italia

Città Sant’Angelo, Abruzzo, Italia

• Contribution to the setting up and the launch of the online shop and e-Commerce leaeflo.com
• Managing and distributing WEB and RETAIL marketing budget;
• Building a monthly & yearly sales forecast for web business;
• Overall responsibility for brand management and corporate identity;
• Market and competitors monitoring (online and offline);
• Managing the marketing calendar (contents, promotions, events);

Pescara Area, Italy

- Developing and managing digital marketing campaigns, direct marketing, social media and communication plans for clients- Overseeing the digital marketing strategy for the customers- Managing the digital elements of the marketing mix and integrating with offline strategy- Ensuring all online marketing channels are aligned with brand marketing calendars.

Chieti Area, Italy

• researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits;
• monitoring and coordination of product and sales activities;
• elaborating product pricing and analysing the potential profitability;
• analysing sales results in terms of design, category mix, shape, size, colours, fabrics and price;
• overseeing communication activities in terms of website, advertising, email campaigns, social networks, exhibition stands, road shows ensuring that the designs and messages meet the company brand and regulatory.
• monitoring product distribution and sales campaign through continuous contact with sales manager and sales representatives;

Pettoranello Del Molise, Molise, Italia

• planning of the collection –apparel/accessories – man /woman (merchandising plan);
• brand strategy: development and check of product offer in terms of market category mix, stylistic mood, occasions of use, fabrics, colours, personalisations, etc.
• monitoring and coordination of product activities; support to the product management; interaction with every business function (purchase, production, logistics, sales);
• planning and monitoring of timing;
• qualitative and quantitative market analysis; technical presentations of the collections;
• price-range planning and check(sell-in/sell-out);price positioning analysis; creation of price list;

Pescara Area, Italy

• project of marketing and communication strategies for private and public customers; market analysis (SWOT analysis, benchmarking, copy analysis, etc.);
• meeting report, creative brief, positioning and copy strategy, media planning;
• supervising of communication campaign;
• collaboration in copywriting: naming, headline, body copy, informative and promotional text, web content; press office;
• qualitative and quantitative analysis of press image and periodic reporting;
• consulting and supervising of communication plans and related activities.

Laurea - Ordinamento Quinquennale, Scienze Della Comunicazione, 110/110 E Lode

Activities and Societies: Collaborazioni universitarie: - Cattedra di Tecniche della comunicazione pubblicitaria - CISC Centro informatico.

Corso Di 250 Ore In Event Management

Master'S Degree, Marketing And Business Communication, 30/30