Simona Menna Email & Phone Number

Pescara, Abruzzo, Italia

• Contribute to the development of new products, business models and services for customers; • Design marketing campaigns to meet the specific needs of customers;• Design, create and manage promotions and Social ad campaigns;• Management of budgets in line with strategy, ensuring that monthly spend is on target;• Creation and delivery of effective media plan details for integrated paid social and native advertising campaign efforts;• Management of social strategy and posting calendar across all social media channels such as Facebook, Instagram, Pinterest, Twitter, LinkedIn and other emerging platforms;• Content creation and optimization for customer conversion through SEO, SEM and PPC;• Analyzing and reporting data on a daily / weekly / bi-weekly / monthly & ad-hoc basis;• Using advanced analytical and reporting capabilities through dashboards, reports and testing including Google Analytics suite, CRM, social media, etc.

Chieti, Abruzzo, Italia

Pescara, Abruzzo, Italia

Pescara, Abruzzo, Italia

Città Sant’Angelo, Abruzzo, Italia

• Contribution to the setting up and the launch of the online shop and e-Commerce leaeflo.com • Managing and distributing WEB and RETAIL marketing budget;• Building a monthly & yearly sales forecast for web business;• Overall responsibility for brand management and corporate identity;• Market and competitors monitoring (online and offline);• Managing the marketing calendar (contents, promotions, events); • Leading strategy, development and execution of local marketing and media efforts;• Leading a schedule of targeted consumer events designed to recruit new consumers and re-engage with existing ones;• Driving promotional planning with the goal of improving campaign performance and building a seasonal plan based on search trends and product performances;• Developing and managing e-Commerce KPIs to track growth and overall program success rates;• Optimizing the performance of SEM, SEO and EMAIL campaigns;• Launch and managing of affiliation partnerships;• Managing all social media planning, communications and reporting; • Implementation of paid social media strategies;• Briefing and overseeing marketing activity to external agencies (graphic, web, advertising, crm, influencer, etc..);• Measuring the effectiveness of campaigns to evaluate and improve future performance through dashboards (weekly, monthly, yearly reports);• Managing a team of 6, direct reporting to the owners.

Pescara Area, Italy

- Developing and managing digital marketing campaigns, direct marketing, social media and communication plans for clients- Overseeing the digital marketing strategy for the customers- Managing the digital elements of the marketing mix and integrating with offline strategy- Ensuring all online marketing channels are aligned with brand marketing calendars- Managing online brand and product campaigns to raise brand awareness- Identifing trends and insights, and optimizing performance based on the insights- Evaluating customer research, market conditions and competitor data- Designing, building and maintaining the social media strategy (Facebook, Twitter, YouTube, etc)- Measuring and reporting brand digital performance, identify best practices and develop recommendations- Collaborating with internal teams to optimize user experience- Utilizing analytical ability to evaluate customer experience across multiple channels- Writing marketing copy for websites, blogs, email marketing campaigns and social networks

Chieti Area, Italy

▪ researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits;▪ monitoring and coordination of product and sales activities;▪ elaborating product pricing and analysing the potential profitability;▪ analysing sales results in terms of design, category mix, shape, size, colours, fabrics and price;▪ overseeing communication activities in terms of website, advertising, email campaigns, social networks, exhibition stands, road shows ensuring that the designs and messages meet the company brand and regulatory guidelines;▪ monitoring product distribution and sales campaign through continuous contact with sales manager and sales representatives;▪ devicing marketing tools, brand presentation and product launch;

Pettoranello Del Molise, Molise, Italia

▪ planning of the collection –apparel/accessories – man /woman (merchandising plan);▪ brand strategy: development and check of product offer in terms of market category mix, stylistic mood, occasions of use, fabrics, colours, personalisations, etc.▪ monitoring and coordination of product activities; support to the product management; interaction with every business function (purchase, production, logistics, sales);▪ planning and monitoring of timing;▪ qualitative and quantitative market analysis; technical presentations of the collections;▪ price-range planning and check(sell-in/sell-out);price positioning analysis; creation of price list;▪ preparation of marketing materials: catalogues, posters, look-book, navigator book, give-aways, windows, etc.▪ media planning; organisation of events; presentation of brand projects;▪ relationship with “VERSACE”, “ERMANNO SCERVINO” e “GALLIANO” Maison (Brand Management, Press office, Style/Product Offices).

Pescara Area, Italy

▪ project of marketing and communication strategies for private and public customers; market analysis (SWOT analysis, benchmarking, copy analysis, etc.);▪ meeting report, creative brief, positioning and copy strategy, media planning;▪ supervising of communication campaign;▪ collaboration in copywriting: naming, headline, body copy, informative and promotional text, web content; press office;▪ qualitative and quantitative analysis of press image and periodic reporting;▪ consulting and supervising of communication plans and related activities.

Laurea - Ordinamento Quinquennale, Scienze Della Comunicazione, 110/110 E Lode

Activities and Societies: Collaborazioni universitarie: - Cattedra di Tecniche della comunicazione pubblicitaria - CISC Centro informatico.

Corso Di 250 Ore In Event Management

Master'S Degree, Marketing And Business Communication, 30/30