Simon Collinson Email & Phone Number

South Darenth, England, United Kingdom

Responsible for the global marketing of Brigade's products. Brigade is committed to making roads and worksites safer for all. They have been pioneering commercial vehicle and plant safety since 1976. Now viewed as a market leader in vehicle safety systems with a strong network of worldwide subsidiaries and partnerships.

Guildford, England, United Kingdom

Following a global-scale restructure, I acquired a broader remit encompassing digitalisation, branding, corporate communications, government affairs, PR and marketing for both Consumer and Professional Business Groups. I outperformed the 2020 full-year DTC sales goal within 6 months and went on to establish the UK&I as the leading DTC channel in Europe.

Guildford, United Kingdom

This was an opportunity to start on the ground floor – taking an unfamiliar product, building a commercial reputation, creating the value proposition, developing marketing materials, and standing up a sales team to drive growth.Focusing on conventional and smart lighting to UK&I Retailers (B2B) and Direct-to-Consumer (B2C) channels, I constructed a highly.

Hampshire

Sellex is a UK-based Business Management & Sales Consultancy. I was selected to develop technology consulting opportunities in the consumer electronics sector. Clients included, amongst others, Associated British Foods, Panasonic and Nestle and services cover everything from sales excellence training to revenue management, strategic channel marketing and.

Basingstoke UK

The acquisition of Motorola Mobility in 2014 positioned Lenovo as the world's third-largest maker of smartphones. Under the new owners, I reported to the EMEA VP. As Regional General Manager for the Baltics, Nordics, Balkans, Eastern Europe and the Netherlands, I orchestrated post-acquisition priorities to recapture regional customers and rebuild indirect.

Basingstoke, Hampshire, United Kingdom

In an exciting turn of events, Google purchased Motorola Mobility in 2012. This provided an incredible insight into the operations and process of one of the world's largest companies. Initially, I carried over a position similar to my previous role as European Retail & Distribution General Manager – European Region where I continued to oversee £95M.

United Kingdom

As Retail and Distribution General Manager I promoted the mobile devices portfolio, including smartphones and tablets, to leading wireless carriers, distributors and retailers throughout Western Europe, a key strategic market.I also built strong relationships with key industry players from ranging from High Street retailers to Mass Merchandisers and.

United Kingdom

As Marketing Director for Western Europe, I pivoted the loss-making Advertising and Promotions model by transitioning legacy marketing programs to the digital age. THE RESULTS:Reversed US$235M loss to break-even in 3 years.Slashed agency costs by 65%,

London, United Kingdom

- Grew share in mature landline market, painting BT's no.1 share position.- Created outbound broadband telesales call centre delivering 120k+ new subs pa.- Successfully re-launched BT Mobile MNVO in the UK across multiple channels.- Created breakthrough category management programme with the UK two leading electrical retailers.- Led white-label B2B pitch.

Southampton, United Kingdom

- Grew spirits business to create no.1 Malt Whiskey brand and no.1 Premium Gin Brand.- Held Breezer brand in crucial no.1 slot during highly competitive Christmas 2002 season.- Supported leadership in the successful defence of OFT compliance case.- Took recently acquired Brown Forman portfolio and delivered 1 million case target.

London, United Kingdom

- Delivered 95%+ of new subscriber acquisitions for Sky in first year.- Created leading channel with over with over 1 million subscriptions pa.- Restructured inherited team and focussed on consumer-led profile recruited from FMCG channel.- Developed integrated Sale/marketing approach that delivered the first-ever through line brand programmes to be.

Richmond, UK

- Turned around historic relationship between Pepsi and its key franchise Bottler partners. - Delivered regional roll out of Pepsi "Right Choice" Franchise Bottle programme - Rolled out category mgmt academy to top franchise bottlers in Nordics, UK and Portugal - Created EMA wide performance based trading terms platform- Responsible to delivering UK.

Theale, UK

- Sales Strategy Manager: Responsible for turnaround of independent go to market strategy and execution.- Senior National Director: Created benchmark category management program for the Grocery channel.- Finance and Planning Manager: Held ownership of integration of the Walkers and Smith entities in the UK.

Master Of Business Administration (Mba), Finance And Marketing

Bachelor Of Science (Bsc), Mechanical Engineering