Simon Collinson Email & Phone Number

South Darenth, England, United Kingdom

Responsible for the global marketing of Brigade's products. Brigade is committed to making roads and worksites safer for all. They have been pioneering commercial vehicle and plant safety since 1976. Now viewed as a market leader in vehicle safety systems with a strong network of worldwide subsidiaries and partnerships.

Guildford, England, United Kingdom

Following a global-scale restructure, I acquired a broader remit encompassing digitalisation, branding, corporate communications, government affairs, PR and marketing for both Consumer and Professional Business Groups. I outperformed the 2020 full-year DTC sales goal within 6 months and went on to establish the UK&I as the leading DTC channel in Europe with best in class growth and ROI across 2021 and 2022. I refocused and raised the profile of the team attracting additional A&P investment from our B2B and B2C central teams and was invited to act the pilot market for several ABM, Employee Advocacy, Global Loyalty and Corp PR initiatives.I have spearheaded numerous in-house cost-saving initiatives, introduced improved KPI and budget tracking/reporting processes and boosted promotional marketing ROI by 40%. I also created an in-house centre of excellence for PR and Corporate Coms that has consistently outperformed our previous 3rd party agency relationship and delivered £100K annual cost saving.Finally I have built a strong and diverse team across B2B and B2C Marcoms and Digital that has won internal awards, created benchmark promotional campaigns, best in class case study influencer programs and has one of the best team NPS scores in Signify UK&I.

Guildford, United Kingdom

This was an opportunity to start on the ground floor – taking an unfamiliar product, building a commercial reputation, creating the value proposition, developing marketing materials, and standing up a sales team to drive growth.Focusing on conventional and smart lighting to UK&I Retailers (B2B) and Direct-to-Consumer (B2C) channels, I constructed a highly effective commercial strategy for stabilising operations, identifying and segmenting markets, and securing new business opportunities with top tier customers such as Tesco, Amazon and John Lewis. Drawing on best-practice sales and account management techniques, the sales team were revitalised as reflected in the huge jump from -83 to +53 based on NPS (Net Promoter Scoring).The result of these dramatic transformations positioned Signify as #2 Direct-to-Consumer channel in Europe and #2 channel in UK&I.

Hampshire

Sellex is a UK-based Business Management & Sales Consultancy. I was selected to develop technology consulting opportunities in the consumer electronics sector. Clients included, amongst others, Associated British Foods, Panasonic and Nestle and services cover everything from sales excellence training to revenue management, strategic channel marketing and customer planning.Specialist international sales consultancy - key focus areas: Customer pricing and trade terms, trade promotions management, category vision, model store/ range optimisation, salesforce optimisation, sales capability and training.

Basingstoke Uk

The acquisition of Motorola Mobility in 2014 positioned Lenovo as the world's third-largest maker of smartphones. Under the new owners, I reported to the EMEA VP. As Regional General Manager for the Baltics, Nordics, Balkans, Eastern Europe and the Netherlands, I orchestrated post-acquisition priorities to recapture regional customers and rebuild indirect channels and re-establish the brand with distributors, retailers and carriers.THE RESULT:Doubled 2014 run-rate and over-indexed on profit contribution creating a US$100M Business unit by end of fiscal 2015.

Basingstoke, Hampshire, United Kingdom

In an exciting turn of events, Google purchased Motorola Mobility in 2012. This provided an incredible insight into the operations and process of one of the world's largest companies. Initially, I carried over a position similar to my previous role as European Retail & Distribution General Manager – European Region where I continued to oversee £95M turnover, strategic planning, operations management, and organisational leadership.Subsequently, I was promoted to General Manager International Markets (EMEA, India, Asia) to re-launch and re-invigorate Motorola across historically weak markets.THE RESULTS:- Step changed Motolora's impact in India with a disruptive on-line only channel launch (a breakthrough strategy for an established player in the mobile market).- Delivered the strongest global product launch, fastest-ever day 1 sell out, record levels of PR cut through and market-leading social media trends. Established as no.1 market in EMEA & no.3 globally.- Leveraged learning from India to re-launch in Indonesia and Malaysia.- Created 100m$+ turnover business unit in Northern Europe, Poland and the Balkans in 3 Qtrs.- Addressed excess inventory (60wks to 10wks) and returned positive contribution margin in 2 Qtrs.- Introduced Salesforce cloud computing CRM platform to gain greater visibility into profit margins.

United Kingdom

As Retail and Distribution General Manager I promoted the mobile devices portfolio, including smartphones and tablets, to leading wireless carriers, distributors and retailers throughout Western Europe, a key strategic market.I also built strong relationships with key industry players from ranging from High Street retailers to Mass Merchandisers and E-commerce Executives to leverage regional reach and drive future business growth.THE RESULTS:- Generated US$100M+ turnover across Europe in 3 quarters. - Reduced excess inventory by 83%

United Kingdom

As Marketing Director for Western Europe, I pivoted the loss-making Advertising and Promotions model by transitioning legacy marketing programs to the digital age. THE RESULTS:Reversed US$235M loss to break-even in 3 years.Slashed agency costs by 65%,

London, United Kingdom

- Grew share in mature landline market, painting BT's no.1 share position.- Created outbound broadband telesales call centre delivering 120k+ new subs pa.- Successfully re-launched BT Mobile MNVO in the UK across multiple channels.- Created breakthrough category management programme with the UK two leading electrical retailers.- Led white-label B2B pitch for fixed landline, Broadband and VOIP propositions with major UK retailers.

Southampton, United Kingdom

- Grew spirits business to create no.1 Malt Whiskey brand and no.1 Premium Gin Brand.- Held Breezer brand in crucial no.1 slot during highly competitive Christmas 2002 season.- Supported leadership in the successful defence of OFT compliance case.- Took recently acquired Brown Forman portfolio and delivered 1 million case target.

London, United Kingdom

- Delivered 95%+ of new subscriber acquisitions for Sky in first year.- Created leading channel with over with over 1 million subscriptions pa.- Restructured inherited team and focussed on consumer-led profile recruited from FMCG channel.- Developed integrated Sale/marketing approach that delivered the first-ever through line brand programmes to be executed across multiple channels.

Richmond,Uk

- Turned around historic relationship between Pepsi and its key franchise Bottler partners. - Delivered regional roll out of Pepsi "Right Choice" Franchise Bottle programme - Rolled out category mgmt academy to top franchise bottlers in Nordics, UK and Portugal - Created EMA wide performance based trading terms platform- Responsible to delivering UK franchise volume and profit ahead of plan

Theale, Uk

- Sales Strategy Manager: Responsible for turnaround of independent go to market strategy and execution.- Senior National Director: Created benchmark category management program for the Grocery channel.- Finance and Planning Manager: Held ownership of integration of the Walkers and Smith entities in the UK.

Master Of Business Administration (Mba), Finance And Marketing

Bachelor Of Science (Bsc), Mechanical Engineering