Simon Arnal Email & Phone Number

Pantin, Île-De-France, France

Paris

Boulogne-Billancourt, Île-De-France, France

• Analyse contenus :- Création et suivi des tableaux d'audiences hebdomadaires et mensuels de Closer et TéléStar- Etablissement de recommandations à destinations des équipes éditoriales- Création d'études de contenus pour analyser les meilleurs contenus sur Closer et TéléStar• Dashboarding :- Création de tableaux de suivi Data Studio pour l'ensemble des marques du groupe Reworld Media

Paris Area, France

• Customer Success Management :- Gestion et accompagnement d’un portefeuille client de la signature du contrat jusqu’au renouvellement de celui-ci dans l’utilisation de la solution Contentsquare.- Assurer l’adoption et l’utilisation de la solution par les clients.- Preuve de valeur de la solution via des reportings, des points de suivi, des reviews trimestrielles. - Identification et remontée des problèmes critiques ou ayant un impact sur le renouvellement du contrat.- Contribution à la stratégie UX digitale et à la roadmap de tests des clients.- Collaboration avec l’équipe commerciale à la fidélisation et au développement du portefeuille client. Liste non-exhaustive des clients accompagnés : CHANEL, FNAC, Havas Voyages, Kidiliz group, Micromania, Nexity• Management de projets :- Suivi des opérations : Coordination des équipes internes - Implementation managers, Data Analystes, Design (UX/UI Designers), Support à chaque étape du parcours client.- Configuration et analyse des données client grâce à l’outil Contentsquare.- Création de valeur via la réalisation d’ateliers de formation et de co-création avec les clients.- Assurer la remontée des feedbacks client à l’équipe Produit en vue d’améliorer la solution.

Singapore

• Studied and analysed the audience ratings of Marie France Asia and Be Asia using Google Analytics. Created daily, weekly and monthly reports using Excel as well as analysing best practices to share internally to increase audience.• Managed the different channels of Marie France Asia and Be Asia (SEO, Social, Email, Referrals). Marie France Asia visits grew threefold in two years I worked on these channels as well as pageviews increasing by 4 times. During the same period Be Asia visits and pageviews both increased 9 times.• Oversaw all the new features and bugs of the websites using PivotalTracker. Worked with a project manager, a graphic designer and developers. Collaborated in the implementation of new versions of the websites for different countries across the region (Malaysia, Indonesia, Philippines). • Managed and monitored special operations with clients. Created campaigns using Outbrain, Taboola, Facebook or SMART AdServer for our clients (more than 30 clients in two years including Accor, Uniqlo, AirAsia, Elie Saab). I managed the budget of each operation, created detailed reports in Excel and closely followed the margin for all operations. • Managed and monitored our social media accounts on Facebook, Instagram and Pinterest• Implemented and followed new partners for automatic monetisation of the websites. During the two years, I worked with 10 partners and I managed to multiply the automatic turnover by 19. I also created weekly and monthly reports.

Boulogne-Billancourt Area, France

• Launched Gourmand and Gourmand Asia then studied and analysed their audience ratings using Google Analytics. Created more than 70 weekly reports and more than 20 monthly reports. Analysed best practices to increase audience. • Managed the different channels of Gourmand and Gourmand Asia (SEO, Social, Email, Referrals). The audience of both websites were 1,700,000 pageviews and 450,000 visits after a year and a half. Did audience forecasting for both websites. • Oversaw all the new features and bugs of the websites using different project management tools (Basecamp, GitHub, PivotalTracker). Worked with a project manager, a graphic designer and developers. Followed the graphic redesign of the websites. • Coordinated video production with an agency of more than 200 recipes and 140 cooking tips. • Implemented contests to increase our audience. We had at least 1 contest per month. • Managed a team of three persons, two in charge of publishing the content on both websites and one intern.

Shanghai City, China

• Wrote and published more than 100 analytical articles regarding marketing in China using Wordpress. The topics covered were cosmetics, luxury, tourism and e-commerce. I was also featured on several French websites specialised in webmarketing such as Le Journal du Net, E-marketing.fr and Webmarketing & Com.• Improved the on-site and off-site SEO of the articles of the two blogs of the agency. Published the articles on the different social platforms of the agency such as Facebook, Google +, LinkedIn and Twitter.

Paris, France

• Planning and coordination of all the emailing campaigns with our Headquarters in Germany • Analysis of the Key Performance Indicators of each mailing to make some recommendations• Search of new affiliates to grow our affiliation program in order to improve the sales

Paris, France

• Studies and analysis of audience ratings of Latribune.fr and other supports (iPhone, iPad, Facebook…). Making editorial and technical recommendations• Audience ratings partnerships: Implementation and follow up with affiliates (publishers sites or portals)• E-CRM: acquisition and enrichment of the database (quiz)• Project management: Implementation and follow up of a project for La Tribune. Teamwork with another intern. Analysis of different websites to do an analysis of competitors and the market

Master Of Science In Management, E-Marketing

Activities and Societies: Head of visual effects – Mars’Eyes Communication association (work in the audio-visual field for students.

Pgdm, Marketing

Elective courses: • E-Business • Employability Skills Development Program • Integrated Marketing Communication • Managing Innovation.

Fullstack Javascript Developer