Simona Rozhko is the founder and CEO of the award-winning PR agency, EVNA PR. Born in Ukraine and raised in Santa Barbara, California, Rozhko embodies a distinctive approach to brand messaging and market positioning centered around a people-first ethos. Her work emphasizes the power of storytelling and personal integrity to distinguish and elevate voices within a wide-ranging media landscape. With a rich background in fashion PR, where she worked in Los Angeles’ most elite showrooms, Simona Rozhko hones her communications skill managing celebrity and VIP dressing for the top fashion labels, as well as overseeing editorial shoots with Hollywood’s top stylists and fashion media. She transitioned into traditional media relations, leading the development of multiple beauty and wellness divisions at prominent PR firms, discovering her passion for telling the stories of mission-driven brands. In 2017, driven by her passion for amplifying the voices of innovative CPG companies and inspirational founders, Rozhko launched her own PR agency, EVNA PR.A preeminent authority in representing the buzziest household names, Rozhko has successfully introduced some of the most notable clean and sustainable beauty brands and products to the market, including those now sold at Sephora, Moda Operandi, Neiman Marcus, goop, and Credo Beauty. Today, she leads three core divisions at EVNA PR: clean beauty, sustainable luxury fashion, and interior design.The agency has garnered a burgeoning client list that has since diversified across multiple specialized sectors. Under her leadership, EVNA PR has secured over fifty prestigious awards for clients across multiple categories, partnered with more than 300 trusted brands, and executed over 500 successful PR campaigns, showcasing the agency’s depth of experience and impact in public relations. Her passion for entrepreneurship and creative expression is profoundly influenced by the resilience instilled in her by her parents, artists who immigrated to New York during the aftermath of Chernobyl.