CEO, Founder, Bestselling Author. Chief Data OfficerSimon is one of Europe’s most experienced and successful Data Leaders, having served as Chief Data Officer for several FTSE firms and run several of the largest data-driven transformations in Europe. He has a unique breadth and depth of data experience, covering more than 30 years across numerous industries, and has previously built a billion-pound business case for exploiting data for a UK FTSE 100 company.Simon is the author of the top-selling data strategy book, Data and Analytics Strategy for Business (2022). The book has recently become a number #1 Amazon bestseller. A number of firms are now using the book to guide their data capabilities.Simon specialises in transforming businesses using Data, Analytics, and Artificial Intelligence. He has an established record of delivering business value through significant upside in revenue, customer satisfaction, and organisation efficiency, combined with cost reduction and regulatory risk management. Simon is the CEO and Founder of the successful Data and Analytics business, DataTick. He is an experienced speaker, panel member, and chairman at data events.