Simon A. Email & Phone Number

Seoul, KR

• Creation and development of all key marketing creative assets
• Brief and deliver market leading brand campaigns using both ATL and BTL channels
• Brief and manage all creative agencies, ensuring the highest creative quality
• Act as the brand guardian for LG, ensuring all assets are of the highest quality, follow LG and partner guidelines and follow a strict approval process
• Curate and manage key strategic partnerships for LG to promote the brand and products
• Liaise with LG HQ teams and local channel managers to ensure global marketing campaigns are maximised in the UK market

• Work with various teams to conceptualise, plan and deliver go-to-market marketing plans that drive sales by leveraging different marketing communication strategies
• Work with agencies to create leading creative assets that promote the various devices that maximise sales#
• Present campaign plans to senior stakeholders to get campaign buy-in
• Manage stakeholders (creative studio, media teams) to ensure campaigns run as planned
• Manage external agencies ensuring campaign deliverables are briefed and delivered on time to the highest calibre
• Ensure all campaigns are appropriately tracked and reported on for KPI success measurement

London, GB

• Lead on all aspects of campaign management from initial design through to final customer interaction.
• Support Planning Managers in ensuring campaign design reflects overall strategic objectives, targets and budget allocation.
• Be single point of contact for all stakeholder teams throughout the life of each campaign.
• Ensure campaigns are always based on Insight from previous activity or Insight forecasts that enable us to optimise commercial performance and learnings for future activities.
• Ensure campaign channel selection is based on optimising customer engagement and relevance.
• Accountable for creation and management of Activity Brief for all campaigns.

Bachelor'S Degree, Marketing

Business/Commerce, General

Education record