I am a senior media research and insight professional with wide ranging experience that spans national, regional and international media. I have specific expertise in advertising effectiveness and media measurement gained at leading media owners and research agencies. I am versatile and collaborative and bring a focus on innovation and continuous improvement.In recent years I have been drawn to advertising effectiveness and campaign evaluation through a combination of factors; growing demand for measurement, my excitement at the opportunities presented by innovative solutions, and my specific experience and skill sets. The latter have enabled me to get buy-in at all levels up to C-Suite for effectiveness initiatives, to deliver on needs arising from commercial strategy and to ensure that insights get actioned through collaboration with stakeholders and storytelling.I believe many organisations will benefit from senior level, strategic effectiveness expertise, but for most it is not a full time role. So the logical next step for me is to offer my expertise on a consulting, contract and freelance basis. My goal is to work with organisations to realise the full benefit of their effectiveness programmes in the form of improved revenue generation, key client renewals and cost efficiencies from careful selection and scaling of measurement solutions. I’m also keen to work with vendors of measurement solutions to help them develop their products, value propositions and go to market approaches.
Listed skills include Customer Insight, Media Research, Advertising Research, Quantitative Research, and 16 others.
