Simon Berman Email & Phone Number

Tel Aviv District, Israel

New York, US

HiBob is on a mission to transform how organizations operate in the modern world of work with its HR platform Bob. Leading the way for the future workplace, Bob offers resilient, agile technology that wraps all the complexities of HR processes into a game-changing, user-friendly tool that touches every employee across the business.

WalkAlone Marketing offers a wide range of product marketing consulting services to help B2B companies start, grow and scale their business.Current client: Infobip

Scottsdale, AZ, US

• Trusona Authentication Cloud is a passkey-as-a-service cybersecurity platform, offering the simplest, quickest and lowest cost way to add passkeys to a website. It improves business growth and profitability with.
• Promoted passkey-as-a-service via evangelism and storytelling to generate awareness and demand
• Developed and led GTM strategies to penetrate iGaming and digital retail markets
• Launched multiple passwordless MFA products in enterprise B2B and consumer B2B2C markets
• Increased website traffic by 100% and lead gen by 35% by authoring dozens of top-of-funnel assets
• Conceived and established cybersecurity internship program to scale tech. marketing content

Palo Alto, California, US

• Re-positioned this a16z-funded company from a mobility platform to a cloud provider for consolidated approvals
• Drove the product and go-to-market strategy to attract new buyer persona
• Educated the market on the shortfalls of existing approaches to approvals and the virtues of a new approach
• Crafted compelling narratives and demos that boosted engagement by 30%
• Enabled sales and marketing with tools, content and collateral in support of their strategies

• Leveraging expertise in product marketing and product management for:
• Product positioning and PoV
• Vertical strategy
• Product strategy
• Sales tools and enablement
• Team organization

Santa Clara, CA, US

• Responsible for all product marketing for this enterprise IoT services management platform vendor.
• Spearheaded GTM strategy for new IoT verticals (Automotive, Mfg.), resulting in $15M sales pipeline
• Implemented sales enablement solutions to facilitate global scale, collaboration, and pipeline growth
• Restructured and led a high-performing team of 5 product marketing directors

Technology marketing consulting firm that delivers strategic and tactical services designed to successfully market innovative products and services.

• Grew the Titanium SDK community to 500,000 developers globally, increasing engagement by 15%
• Crafted mobile development lifecycle story and position to engage with CIOs as an enterprise vendor
• Directed an ISO 27001 framework compliance initiative, achieving certification in 3 months

Sunnyvale, CA, US

• Re-positioned this Accel-funded cybersecurity company around next-gen app-awareness targeting NEMs and telcos
• Launched a suite of functional, security and performance testing solutions
• Increased business growth by 60% by launching network testing solutions for LTE/4G and IPv6

• Market opportunity, packaging & positioning
• New product launches
• Public and analyst relations
• Sales enablement and support
• New product specifications
• Product lifecycle management

Waterloo, Ontario, CA

• Pioneer of enterprise-class, emergency notification systems for the security, life safety and defense sectors. AtHoc protects over 2 million personnel across U.S. Military, Homeland Security, Public Safety, and other.
• Achieved leadership recognition in Frost & Sullivan’s Global Physical Security report
• Created strategic sales proposals in emergency notification RFPs to close DoD, NASA JSC and USPTO
• Developed GTM business plan targeting Higher Ed market to drive new growth opportunities

• Led Mercury’s strategic ITIL initiative, generating $30M within 1.5 years
• Led joint integration team during HP acquisition, identifying go-forward product strategy
• Launched the industry’s first automated solution for the Change Advisory Board (CAB), which becameMercury’s fastest growing product, creating 20+ upsell opportunities in 3 months

• Established an 18-month strategic roadmap for key integrations across the entire product line
• Led a cross-functional team of PMs to formulate a unified CIO dashboard strategy
• Defined and implemented scalable enablement tools and processes to WW sales force of 1,000+
• Built an in-house recording studio along with a library of 50+ sales enablement video modules

• Grew the product line to $150M with 70%+ market share to become the industry standard
• Responsible for every LoadRunner release and launch between 1998 and 2003
• Launched derivative load testing products for new markets, including eCommerce
• Frequent speaker at industry conferences and author of dozens of articles and whitepapers

• Tier-2 product expert supporting EMEA region of pre-sales, partners, and customers

Tel Aviv, IL

• Helped develop the world’s first portable high-speed protocol analyzers and simulators for networking communications providers using PC management software

B. Eng, Aeronautical Engineering

Master Of Science - Ms, Computer Science