As the Head of Brand & Marketing at Aarhus Airport, I hold the overarching responsibility for leading and developing the airport’s marketing and branding strategy and brand identity.My main areas of responsibility include:Development and Implementation of New Visual Identity: Leading the process of creating a new and appealing visual identity for Aarhus Airport, including the redesign of logo, branding materials, and visual elements across all touchpoints, developed in collaboration with an external agency.Brand Awareness: Implementation of strategies to enhance the airport's brand awareness both nationally and internationally, resulting in significant growth in brand recognition and having a positive impact on passenger numbers.Campaign Planning: Development and execution of comprehensive marketing campaigns focused on attracting new customers and partners. My campaigns have optimized marketing ROI and generated significant business growth, with close reporting to external partners.Events: Planning and execution of internal and external events that have enhanced the customer experience, increased awareness of Aarhus Airport, strengthened brand engagement, and created valuable business opportunities for the airport.Coordination and Collaboration: Close collaboration with internal and external stakeholders to ensure all marketing and branding activities are aligned with Aarhus Airport’s overall business goals and vision.Analysis and Reporting: Ongoing monitoring and analysis of the effectiveness of marketing and branding initiatives, as well as preparation of detailed reports and insights for the management and board of Aarhus Airport.My work at Aarhus Airport is driven by my passion for branding and marketing, and a constant pursuit of innovation and creativity. Dedicated to contributing to the airport’s continued growth and success by developing and implementing effective marketing strategies and strengthening and developing our brand in the market.

As a freelance and independent consultant, I have specialized in a wide range of areas within marketing and communication. My tasks include:Content Creation: I develop targeted and engaging content, including articles, blog posts, videos, and social media posts that resonate with the audience and strengthen brand identity.Online Marketing Strategy: I design and implement tailored online marketing strategies to increase visibility, traffic, and conversions.Execution of Marketing & Communication Tasks: I fully manage the execution of marketing and communication initiatives, including campaign planning, ad creation, and content scheduling.Influencer Marketing: I collaborate with relevant influencers to reach a broader audience and build authentic connections between brands and their followers.Web Design: I have expertise in creating user-friendly and visually appealing websites that support the company's goals and messages.Throughout my career, I have helped numerous clients achieve their marketing goals and build strong online presences. I am dedicated to delivering results and creating value through creativity, strategy, and execution.Therefore, I am not only involved in defining your strategy but also in executing it.

Sociale Medier: Herunder udformet strategi, skabt indhold til alle platforme og fulgt med i trends og tendenser inden for SoMe. Øget synlighed for Helle Thorup Klinik og brands hos House of Brands med fokus på hvert enkelt brand som: Youngblood, Ling, Murad og e.l.f. Cosmetics i Danmark og Sverige.Annoncering og kampagnestyring på Sociale Medier: Skabe målrettede kampagner på de sociale medier med fokus på øget salg, synlighed og engagement i samarbejde med eksternt bureau og med fokus på øget awareness omkring brands og kampagner.WEB:Opdatere, vedligeholde, konverteringsoptimere og ikke mindst implementere ny hjemmeside for Helle Thorup Klinik. Opdatere og vedligeholde elfcosmetics.dk og elfcosmetics.se samt opsætte og eksekvere kampagner på alle tre webshops. PR: Udforme pressemeddelelser, annoncer, implementere influencermarketing for e.l.f. Cosmetics, Helle Thorup Klinik og HOB House of Brands med alt fra udarbejdelse af kampagner, screening og opfølgning på om influenterne gør som aftalt. Kommunikation:Udarbejdelse, opfølgning og evaluering af kampagner på nyhedsbreve i MailChimp og Klaviyo. Øvrige arbejdsopgaver omfatter:Grafisk forefaldende arbejde i form af salgsfremmende materiale og WEB-banners, deltage på messe og kurser.

Various tasks including:- Online Marketing tasks- Responsible for: Update, development and maintenance of Tivoli Frihedens social profilesIncluding meeting the users at eye level, creating a solid community and increasing engagement and visibility for Tivoli Frihedens social profiles.An increase of 93.3% on Facebook after a year.An increase of 240% on Instagram after a year.Increased engagement rate og organic reach of Tivoli Frihedens social media.- Advertising and campaign management on social media (including targeted advertising of various events and products)- Contact and cooperation with a Digital Bureau- Implement and execute Influencer Marketing for Tivoli Friheden- Update, development and maintenance of the website "Friheden.dk" in Umbraco as well as subpages (Hermans and Restaurant Terrassen)Participate in the development and implementation of new Friheden.dk - contributing to the launch and integration of the new web in Umbraco and the new Navision / Magento webshop- Develop press material (including press texts, press contact and cooperation with journalists)- Event coordination, planning and execution of events in the park (including responsible for Halloween in Friheden, as well as participation and planning of wedding fair for Restaurant Terrace)- Sending newsletters via Mailchimp- Easy graphic work in InDesign and PhotoshopIn addition, other ad hoc assignments and assist the marketing executive.

8 weeks of internship at UpstreaMarketing as Social Media Manager & Consultant within Online Marketing. Assignments within:- Social Media Marketing / Facebook strategies- SEO (Search Engine Optimization)- Provide help with websites and website optimizing.

To provide customer service and guide with fashion advises and selling products. I also helped with several visual tasks.