Simon Bradley Email & Phone Number

Greater New York City Area

A New York based marketing consultancy that helps marketing teams to be at their best through:- Support in developing innovative brand strategies- A 360 approach to implementation - Organizational Planning- Team development- Training Programs in Brand Management, Integrated Marketing and Brand ActivationsKey areas of focus include travel, tourism and entertainment marketing and building transatlantic brands.

Greater New York City Area

The Madison Square Garden Company is a world leader in live sports and entertainment. Responsible for:- The development and implementation of marketing strategies across the MSG portfolio of brands, including the NY Knicks, NY Rangers, NY Liberty, The Radio City Rockettes and MSG Live as well as 7 world class venues including Madison Square Garden.- Achievement of P&L revenue goals for ticket sales through all digital channels.- Brand strategy development, execution of campaigns for all brands, customer acquisition and retention marketing, digital engagement, social media strategy and CRM. - Leading a team of 50 multi-disciplined marketing professionals and spearheading organizational and cultural change.- Accountability for multi-million dollar marketing budgets across a number of P&Ls within the organization.

New York Tri-State

Virgin Atlantic is one of the world’s most iconic travel brands, renowned for its innovative approach to customer service and marketing. Responsibilities included:- Development and implementation of the marketing strategy to meet business objectives and revenue goals across 11 markets in N.America.- Accountability for all N. America sales revenue through digital channels.- Brand development, advertising, digital and social media campaigns, travel trade marketing and customer relations.- Running the airline's loyalty programs in N.America and leading customer acquisition and retention programs. - Leading the marketing strategy for the Virgin-Delta joint venture in N.America.- PR and communications including consumer campaigns, corporate messaging and crisis comms.- Leading a team of 15 marketing professionals.- Playing a key role in the North America executive team and global marketing leadership team. plus the Virgin CMOs Group in the USA.

New York Tri-State

I headed up the Americas organization for VisitBritain in the USA, Canada, Mexico and Brazil. Key responsibilities included:- Development and implementation of Britain’s tourism marketing strategy in the Americas.- P&L accountability in four countries including responsibility for e-commerce revenue which increased by over 50% in three years.- Implementing a program of expansion in Mexico and Brazil to meet growing demand from new markets.- Delivering a step change in marketing effectiveness by introducing innovations in digital marketing, social media and brand development. - Leadership of a multi-national team of 35 people and implementation of an organizational change program which reduced costs by over 30%.- Operational management of entities in 4 countries including office locations, legal and financial.

London, Uk

Based in our head office in London, this was a project-based role working within the UK travel industry. My role was to develop and implement a new strategy to transform our customer relationship channels - our consumer website, database and network of customer service centres.Key achievements included:- Developing and launching a new consumer portal www.enjoyengland.com in 5 markets.- Transforming our CRM system with more sophisticated segmentation, agile technology and customised content.- Improving the efficiency of our flagship customer service centre reducing overheads by over 50%.- Negotiating and delivering a ground-breaking agreement with Google.

Stockholm, Sweden

Based in Stockholm, I was responsible for delivering the VisitBritain marketing strategy in Sweden, Norway, Denmark and Finland. I had a team of 20 people across 3 offices. Key achievements included:- Implementation of a new CRM and online marketing strategy across four markets.- Revenue growth of 37% in 2 years with record levels of investment from BA, Finnair, Norwegian and SAS.- Restructuring across 3 countries to better meet the needs of the VB strategy and reduce infrastructure costs.- Creation of an integrated Nordic hub with specialists in all key marketing disciplines and Nordic marketing programmes.- Implementation of an e-commerce strategy in Sweden, Denmark and Finland which has helped to grow commercial revenue by 20% in 2 years.

Exeter, Uk

Responsible for all aspects of operations for South West Tourism - a membership organisation of 3,500 small to medium companies in the UK’s largest tourism region outside London.

Plymouth, Uk

Responsible for launching the new National Marine Aquarium which opened in 1998 as the largest of its kind in the UK. My role was to develop and implement an aggressive commercial marketing campaign while communicating our wider objectives.

Adjunct Professor, Digital Marketing And Customer Relationship Management

Cim Diploma In Marketing, Marketing

Tourism Management And Marketing, Postgrad Diploma, Commendation

Ba Hons History, History, 2:1