European Research Director
ARC is an international industry analyst group focused on promoting the value of excellent manufacturing and supply chain software. Mainly advised vendor's product managers, and CIO's. Competitive and Customer needs analysis: Major market research projects analysing customers’ needs for: SAP, Sterling Commerce, HP. Justification/Requirement for New Products: Researched potential for new products involving estimates of market size, value proposition, key requirements. Voice of the customer: As an industry analyst, users phoned me asking for advice around which vendors were appropriate, and how technology enabled better practices, processes and procedures. Used this knowledge to advise vendors what users actually wanted. Developed innovative white papers, e.g. competency papers, evaluation guides, best practice questionnaires, that provided information senior managers actually wanted to read, whilst promoting the vendor. Case Studies: Wrote lengthy ROI case studies for SAP et al, eg Martin Baker, Datasensor, Walkers Crisps. The Datasensor case study used the factors identified by Jim Collins in “Good to Great”, and demonstrated how SAP’s manufacturing solution enabled Datasensor to acquire these competencies. PR. Improved vendors PR releases, so that the content said something meaningful. Often requested to add quotes to releases. Thought leadership content: Regular author of 4 page “insights” and 20 pages reports, which provided ARC clients with thought leadership. Sales/lead generated: generated leads, wrote proposals, closed deals. Regularly quoted by UK journalists.