Simon Edwards Email & Phone Number

United Kingdom

London, United Kingdom

www.player.vimeo.com/video/167104389www.generationjuice.co.ukWinner Best Catering/Foodservice Product at the World of Innovation Awards 2018 with our Juice-Unit for hygiene, drink consistency, quality and choice. Disruptive, ground-breaking, patent protected, Truedose™ mixing technology for beverage dispensers that guarantees in-cup consistency. Consistency that reinforces brand integrity & customer enjoyment. This is incorporated into the design & manufacture of iconic T300 fruit drink/juice dispensers for Hotels, Restaurants & Catering. The T300 adds value & enhances the customer experience. Small & lightweight, it's packed with operator benefits (run dry prevention, audit control, touch screen intuitive app, mix-it-up multi-flavour mixing, & eco-assured). The T300 compliments customer front of house surroundings and kitchen installations.As well the new TechLess™ design does away with on-site technician requirements. Simple replacement with the working module is all that's required.Products include the delicious generationJuices to provide a mouth watering still /& sparkling menu. Juices, smoothies, calorie light drinks, mocktails, fruit shakes and MerryMojo all from one small T300.Launching now in Europe with commercial responsibility for Europe & Global development of generationJuice.

Chester, United Kingdom

Management, Sales and Business Development of International SME headquartered in Cheshire, UK.

Successfully turned around an insolvent company to above average sector profit performanceImplemented business strategies through the various stages of development including initially the a focus on saving the business, followed by creating a platform for growth and then recently on strategies to drive 15% year on year growth.Focussed on the building of a strong balance sheet so as to enable investment to achieve income & gross margin growth of 50% during recession years of 2008-2010Directly managed 3 franchisees, 6 international distributors and 7 employeesSuccessfully negotiated new UK business development with national Hotel customers and set up the international development of the businessPioneered core product development to become the leading supplier of Fruit Juice Systems in the UK with a 32% group Hotel market share and more recently a customer one stop shop for all hot beverage and fruit juice requirements.Managing the cost base to maximize variables so as to remain adaptable to business conditions.Purchasing negotiations with all main line suppliersSetting up business processes to streamline the day to day operations of running a medium size companyReporting to Board of Directors quarterly on financial and commercial business development

Unit Manager of high volume quality driven leisure outlets including Resorts, Ten Pin Bowling Centres and Night Clubs

Training and the appointment to several front line management roles in the running of quality and high volume leisure units.Managed the 10 Pin Bowling Centre in Milton Keynes and over 50 staffIdentified and dealt with a wholesale staff theft issue during a summer season at Great Yarmouth Pier Amusement Arcades

Development of International Cultural Exchange Programme for Students.

Elected with a team of three to manage and develop the AIESEC national and international business over a one year term.Extensive training and development of people across 60 UK University campuses and 68 international countries and culturesResponsible for fundraising over £60k from the business community

Bsc (Hons), Geography

3 A Levels 10 O Level

Bsc Hons, Geography

Activities and Societies: AIESEC Tennis Drama