Simon Cheng Email & Phone Number

Petaling Jaya, Selangor, Malaysia

• Design, develop and enhance innovative analytical reports utilising tools such as Power BI, Looker Studio, and SSRS to deliver insightful information and visualizations into marketing funnels, customer lifetime value, and key performance indicators (KPIs).• Collect data from diverse sources, including databases, APIs, external data providers, and streaming platforms. Design and implement robust data pipelines to ensure the seamless flow of information into the data warehouse or storage system.• Utilise T-SQL for automating ETL processes, data cleansing, and integrating disparate systems.• Gather stakeholder requirements, translate them into Business Requirements Documents (BRDs) and Functional Requirements Documents (FRDs), and subsequently transform these requirements into System Design Documents.Accomplishment• Developed Power BI dashboard integrated with multiple sources• Automated the process for data cleanup and data error detection• WhatsApp Business API system integration

Petaling Jaya, Selangor, Malaysia

• Manage a range of IT projects, including system upgrades, software implementations, network enhancements, and cybersecurity initiatives. Responsibilities include defining project scope, allocating resources, setting timelines, and ensuring successful project execution.• System Management and Optimization: Oversee the performance and maintenance of Microsoft Dynamics NAV (ERP) and Point-of-Sale (POS) systems. Identify opportunities for system improvement and implement necessary upgrades.• Technology Evaluation: Evaluate new technologies, tools, and software to assess their potential benefits for the organization. Make recommendations on adopting solutions that can enhance efficiency, productivity, and competitiveness.• Security and Compliance: Ensure the organization's IT systems are secure from cyberthreats. This involves implementing robust security measures, conducting thorough risk assessments, and staying abreast of the latest cybersecurity practices and regulations.Accomplishment• Upgraded and rebuilt the system Microsoft Dynamics NAV, API connection and accounting system• Upgraded firewall and network equipment

Petaling Jaya, Selangor, Malaysia

• Collaborate closely with business stakeholders to coordinate campaign management. This includes preparing pre-campaign analysis for campaign planning, providing leads for campaign rollout and fulfillment, and tracking campaign results to measure effectiveness. Communicate campaign learnings to various stakeholders and leverage these insights to improve campaign analytics.• Prepare and deliver Management Information System (MIS) reports and segmentations by extracting data using analytical tools. This supports business stakeholders in monitoring business performance• Regularly interact with business stakeholders to understand their pain points and problem statements. Apply statistical and analytical capabilities to optimize business expansion opportunities and support strategic initiatives and business scorecards related to acquisition, portfolio management, and retention.

Bachelor'S Degree, Management Information Systems, General

Diploma Of Education, Information Technology