Marketing Director
Sherman Oaks, Ca, Us
Since joining Advertise.com in 2004 (rebranded from ABCSearch.com in 2009), Simon executed full-brand development and marketing initiatives for Advertise.com and several of its B2C properties, including Scour.com, eFacts.com, Pow.com, and Dealshark.com. BRAND STRATEGY & CREATIVE DIRECTION• Handled full-brand identify development, strategy, and positioning of Advertise.com from its inception.• Overhauled the website and marketing strategy with a focus on lead-acquisition, achieving over 400 new leads per month, and resulting in consistent lead gen growth peaking at 330% year-over-year. • Conducted website content research, creation, analytics, split-testing, and optimization.• Formulated all brand-marketing collateral, including the corporate website, brochures, media kits, presentations, email templates, web pages, micro sites, landing pages, and memorable giveaways.OUTBOUND & INBOUND MARKETING• Managed annual marketing budget of all internal media-buying and marketing initiatives while maintaining a positive ROI. • Directed SEO team strategy and reputation management, achieving first-page ranking on Google for five lucrative and highly competitive industry terms.• Consistently achieved over 100% ROI on several PPC & Display campaigns.• Implemented and curated a corporate social media strategy to build brand awareness and engagement.• Wrote and produced product explainer videos that increased landing page conversion rates by 90%. • Authored and developed blog content producing over 120 posts a year and over 1,000 unique monthly visits to the corporate website for conversion.BUSINESS DEVELOPMENT• Led trade show training, booth creation, and on-site management.• Developed creative company events for employees and client appreciation. • Hired and managed the graphic design and web development teams to assist in creating many of the company’s marketing campaigns.• Managed external ad agencies, and outsourced talent, vendors and PR agencies.