The Userwave Social Influencer Network was designed from the ground up to reach your target audience at scale on our exclusive network of popular Facebook Celebrity & Interest pages. Built for content advertisers, we work directly with the Facebook page owners to curate and promote your content in the most native implementation available at scale. This is a great way to increase your audience with real visitors that generate high performance in terms of video views and page views at lower costs. The results are highly engaged readers and repeat visitors.

Since joining Advertise.com in 2004 (rebranded from ABCSearch.com in 2009), Simon executed full-brand development and marketing initiatives for Advertise.com and several of its B2C properties, including Scour.com, eFacts.com, Pow.com, and Dealshark.com. BRAND STRATEGY & CREATIVE DIRECTION• Handled full-brand identify development, strategy, and positioning of Advertise.com from its inception.• Overhauled the website and marketing strategy with a focus on lead-acquisition, achieving over 400 new leads per month, and resulting in consistent lead gen growth peaking at 330% year-over-year. • Conducted website content research, creation, analytics, split-testing, and optimization.• Formulated all brand-marketing collateral, including the corporate website, brochures, media kits, presentations, email templates, web pages, micro sites, landing pages, and memorable giveaways.OUTBOUND & INBOUND MARKETING• Managed annual marketing budget of all internal media-buying and marketing initiatives while maintaining a positive ROI. • Directed SEO team strategy and reputation management, achieving first-page ranking on Google for five lucrative and highly competitive industry terms.• Consistently achieved over 100% ROI on several PPC & Display campaigns.• Implemented and curated a corporate social media strategy to build brand awareness and engagement.• Wrote and produced product explainer videos that increased landing page conversion rates by 90%. • Authored and developed blog content producing over 120 posts a year and over 1,000 unique monthly visits to the corporate website for conversion.BUSINESS DEVELOPMENT• Led trade show training, booth creation, and on-site management.• Developed creative company events for employees and client appreciation. • Hired and managed the graphic design and web development teams to assist in creating many of the company’s marketing campaigns.• Managed external ad agencies, and outsourced talent, vendors and PR agencies.

As an Advertise.com property, I shepherded the re-brand and launch of the world’s largest social search engine.• Drove the technology, product development, PR & Guerilla marketing teams.• Achieved over 600,000 new users within the first 3 months of launching.• Won multiple awards including the Mashable Open Web Award & the CNET WebWare 100 Award.

I was hired on as the very first Sales Executive for ABCSearch.com tasked with bringing online advertisers on to buy traffic directly from our search network. I worked directly with the CEO on formulating an advertiser acquisition strategy and several marketing campaigns to promote the company. As the company grew with the help of my efforts, I quickly transitioned into the role of Marketing Director.

Perform contracted work from the nation’s foremost market researcher specializing in the teen markets. Duties include recruiting and organizing focus groups and leading them as a moderator.

Managed several indirect cellular channels in the Los Angeles region as a representative of a Nextel master agent. Consulted and trained these stores how to close retail as well as outside sales while keeping current with new information. Aided American Connections with promotion advertising, and new marketing development.