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Simon Hodges is listed as Brand Strategy | Product Development | Design & Innovation | Business Development based in Barnard Castle, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Simon Hodges.
Simon Hodges previously worked as Divisional Head (Art Materials) at Crafter'S Companion and Head of Business Development (Art Materials) at Crafter'S Companion. Simon Hodges holds Post Graduate Diploma, Strategic Marketing from Chartered Institute Of Marketing.
I love problem solving. Or better yet, trying to ask the right question before anyone else has thought of it. Through 20+ years in brand and product development, I’ve realised you cannot go too far wrong so long as everything starts and ends with the customer. If you can dig into what makes them tick and solve their problems, you will always create new opportunities. In the very beginning, after a couple of false starts and a life-change, I went to university and landed my first proper job. My remit as Product Manager was ‘refresh an ageing brand, find new opportunities, the sky’s the limit’. This might have been scary when just starting out, but it felt like the keys to the kingdom. I successfully delivered a new product brand from scratch and built a completely new consumer category in the process. I went on to became a director and part-owner of that business, before we ultimately sold it on.Following that sale and exit, I took a short career break to travel South America and Asia. I got more than I bargained for on those travels, meeting my now-wife and living for a short while in Zurich, Switzerland. Then I got an invite from Sara Davies to work at Crafter’s Companion. Sara wasn’t a media personality at that point but (more interesting) she was building an award-winning business from the ground up. I took a position with Crafter’s as Head of Business Development, then went on to head up their Fine-Art division. During my time, the company enjoyed exponential growth and saw sales double. I grew sales on my end through extensive product development combined with influencer and licensed partnerships. All good things come to an end. For now, I am between jobs, making the most of the extra family time, walking the dog a bit more than usual and looking forward to the next chapter.I am an adaptable and hands-on senior manager; I have a naturally broad skill-set that comes in very handy at times. But my main passions are brand and product, with customer always front and centre, reminding us why we are all here.
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County Durham, England, United Kingdom
Crafter’s Companion is an award-winning global arts and craft business founded by the entrepreneur and TV personality Sara Davies. In this senior leadership role, I developed fine-art materials as a key business unit, contributing up to 20% of overall group sales.My day to day was varied to say the least, but in the main I led all aspects of brand.
County Durham, England, United Kingdom
In this role, the remit was to effectively grow new business through extensive product innovation and development. In a crowded space, this really required a creative outlook, with the ability to carve out new and interesting points of difference, both technical and conceptual.A high-point was delivering a fully unique and proprietary 3-in-1 marker concept.
Ashford, England, United Kingdom
Letraset was a very long-established supplier to the creative industries, specialising in premium design tools for professionals. I began my career proper there, moving up through the business until it was sold on to one of the world's leading fine-art materials brands. As Marketing Director I took a Board-level position and was a part-owner. Marketing was.
Ashford, England, United Kingdom
This was really where it all started, and I got my first break. With its core business heavily eroded by digital desktop publishing, Letraset was much in need of a brand pivot, which for me at the time represented a hugely exciting opportunity.On first getting to grips with graphic markers (back then used exclusively by professional designers) I quickly.
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Simon Hodges is listed as Brand Strategy | Product Development | Design & Innovation | Business Development.
Simon Hodges is based in Barnard Castle, England, United Kingdom.
Simon Hodges has worked for Crafter'S Companion and Letraset.
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Simon Hodges holds Post Graduate Diploma, Strategic Marketing from Chartered Institute Of Marketing.
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