Senior Analyst - Business Intelligence
CurrentAs Senior Analyst - Business Intelligence, responsible for leading a team of Informatics Managers to deliver on the data analysis and campaign needs of the Marketing team. Key responsibilities include:* Acting as the subject matter expert on customer data for the Marketing senior leadership team (Acquisition and Retention) and product/market managers.* Working closely with channel partners to ensure accurate and timely campaign lead generation and delivery.* Identifying and acquiring new sources of data to enrich the overall set of customer information available for Marketing* Designing and implementing data extraction and transformation processes to enrich the data capabilities of the Marketing team and maintain a stable and reliable reporting environment.* Coaching and mentoring team members on data availability and programming techniques.* Ensuring that the strategic and tactical goals of the Marketing area are met through efficient and effective use of enterprise data.