Simon Cloutier Email & Phone Number

Boucherville, Québec, Canada

Boucherville, Québec, Canada

Boucherville, Canada

• In charge of an 11-member team in Canada organized into 4 sub-teams (web analytics, planning and analytics, consumer research and loyalty) and a 4-person analytical support team in Bangalore, India.• Manage the marketing calendar and strategic planning for Lowe's Canada's banners (targeted customers, banner promise, mission in the banner portfolio, promotional initiatives, etc.).• Analyze and interpret financial and performance data to formulate strategic recommendations and align the marketing plan.• Develop and track benchmarks and key performance indicators (KPIs) for marketing and media mix analysis.• Conduct performance analysis of the websites and its trackers so as to recommend improvements.• Monitor the analysis of economic and home improvement industry indicators that can influence Lowe's Canada's sales and profits.• Oversee consumer research (internal and external) and the development and updating of customer segmentation and key consumer data.• Steer the development of the customized offer strategy for business customers.Main Achievements:• Improved unprofitable promotional initiatives, resulting in a multi-million-dollar profit increase.• Introduced a new marketing calendar management tool to save time and simplify the calendar update process for the marketing team. • Implemented a sales impact forecasting system to better prioritize and evaluate the performance of promotional initiatives.• Set up a system of customized e-mail offers for business clients to better respond to their needs and thus improve promotional offers performance.• Introduced a tracking strategy for the company's websites to better assess their performance and make targeted improvements.

Boucherville, Canada

• Responsible for a 6-member team in Canada divided into 2 sub-teams (revenue management and analytics, market research) and a 3-member analytical support team in Bangalore (India).• Responsible for Lowe's Canada's revenue management analysis.• Provide an accurate and comprehensive understanding of the pricing and promotional environment for all Lowe's Canada divisions and the home improvement industry.• Develop benchmarks and key performance indicators in various areas (cost, price, promotions, media mix and predictive analytics).• Align measurement tools and methods across all divisions and track progress on incremental revenue.• Monitor the analysis of economic and home improvement industry indicators that can influence the company's sales and profits.• Oversee all market research analysis and contribute to Lowe's Canada's national real estate development strategy.• Assist in the strategic development of missions for the various Lowe's Canada banners (targeted clients, banner promise, missions in the banner portfolio, key departments, etc.).Main Achievements:• Developed revenue management expertise for Lowe's Canada and increased the influence of this team within the company to identify and implement profit enhancement initiatives.• Introduced the analysis of economic indicators to establish better strategic plans and anticipate potential impacts in the market.• Introduced market share analysis for Lowe's Canada to obtain its market position and assess the impact of initiatives on market share.• Established a real estate growth strategy to provide a clear and accurate view of the growth potential across Canada.• Designed pricing strategy for 3 banners allowing to better address the market, to structure the prices between departments and brands and to make the banners complementary.• Established customer segmentation and banner strategy to better understand and target customers and establish non-banner strategies.

Boucherville, Québec, Canada

• Responsible for a 9-member team in Canada divided into 3 sub-teams (BI and analytics, consumer research and CRM).• Oversee the analysis of marketing and promotional activities (flyers and major promotions), develop recommendations by banner and by region, measure impacts on sales, profits and return on investment.• Participate in annual strategic marketing planning and monthly reviews of marketing and sales activities.• Liaise with marketing managers and the marketing department to support them in their planning and performance measurement activities.• Oversee consumer research (internal and external), develop and update customer segmentation and key consumer data.• Set up and oversee promotional initiatives related to CRM (Air Miles, credit cards, financing, and gift cards).Main Achievements:• Integrated the analysis of new marketing activities for the BI team (digital, Air Miles, marketing, direct mailing, etc.) and competitive intelligence to determine which activities should be maintained or eliminated.• Established a new way of analyzing promotional initiatives to make decisions based on profitability and thus increase the company's profits.

Montréal, Québec, Canada

• Responsible for a 5-member decentralized team in Québec and Ontario.• Manage the sales monitoring reporting strategy at the national level.• Follow performance indicators and support the strategic planning process in the short and long term.• Minimize the number of regional reports and standardize national reports in order to simplify the development of regional strategies.• Establish ties between the IT department and the sales and marketing teams to identify needs related to data and sales performance monitoring.• Train sales and marketing teams on the use of sales and planning reports and tracking tools.Main Achievements:• Set up a new national data and report management department that helped reduce the number of reports and standardize them across regions, saving on the time required for interpreting them at national meetings.• Introduced national sales tracking reports allowing regions and headquarters to establish their strategies along the same lines and in a simpler way.• Developed, in collaboration with the sales team, sales forecasts to establish volume objectives for 2014.

Montréal, Québec, Canada

• Manage a 2-member team.• Oversee revenue management and category management analyses.• Devise new business rules for the implementation of sales prices and promotions.• Establish performance analysis of discounts, prices, and in-store promotions.• Assist the marketing team in the development of in-store promotion and marketing strategies.Main Achievements:• Initiated and implemented price optimization initiatives that resulted in additional revenues in hundreds of thousands of dollars for the video and music sectors.• Designed weekly sales analysis strategy for management and sales and marketing teams to better track and identify additional sales and revenue opportunities.• Established the revenue management and category management department for the Archambault Group and Superclub to ensure a better performance follow-up.

Montréal, Québec, Canada Et Vancouver, Bc, Canada

• Establish new business rules and revenue management principles.• Enhance the region's profitability through the implementation of processes and the identification of opportunities to increase profitability.• Design pricing strategies for different categories of formats, segments, and distribution networks.• Recommend price adjustments to optimize revenues by maintaining market share..• Establish processes, business rules, template analysis and best practices for category management and revenue optimization.• Train sales and marketing teams on the company's focus on revenue optimization and return on investment.• Standardize existing pricing data and reports and develop recommendations for additional reports, new data, and information sources.Main Achievements:• Designed and implemented the internal revenue management expertise for Québec and Western Canada to measure the company's performance on a revenue optimization basis.• Developed and implemented opportunities to optimize pricing and increase revenues in millions of dollars in Western Canada and in Montréal by targeting formats, brands, and networks where pricing was a less sensitive issue.• Implemented rigid, simple, and centralized price change procedures to clearly identify the advantages, disadvantages, risks, additional revenues and impacts on all departments.• Designed Excel tools to obtain a comparison of Molson's product prices compared to those of the competition.