Simon Patterson (Cpsychol, Fmrs) Email & Phone Number

London, Gb

London, United Kingdom

Customer understanding has never been more important. In the age of Big Data, making sense of what your customers really think & feel, and how this affects their behaviour is vital, in order to gain & maintain competitive advantage.QRi is an independent Strategic Insight Agency based in London, which helps you understand the motivations and behaviour of your customers, around the world.QRi have over 25 years experience providing Human Understanding for Business Success, using Consumer Psychology, combined with Sociology, Anthropology, Ethnography & Behavioural Economics, together with an astute understanding of Business Objectives. QRi help our Clients, and their Stakeholders, optimise their Brand, Communication & Product Strategy by understanding the motivations and behaviour of their Customers and translating those Insights into actionable recommendations.Specialists in Country & Destination Branding, Luxury, Automotive, Retail and Digital Technology.

St Martin'S Lane, London

CRAM International was one of the leading global pioneers in Qualitative Research. Founded in 1968 by Peter Cooper in Manchester and later moving to St Martin's Lane in London. CRAM became QRi Consulting after Cooper passed away in early 2010. During this period I conducted International projects for: Unilever Heart Brand, Philips, Ericsson, Giorgio Beverly HIlls, Dunhill, Sobriane, Body Shop, Olay, Alfa Romeo, Eurostar, Lifebuoy, Vaseline, Epson, Energiser, Talk Talk, Venture, Agnes b, Streamium, Lynx/Axe, Visit Britian, Cervarix, GSK, Vicks, Oral B, Unilever Deo, Ideal Standard, Esso, AEG, Nokia, Sanex, Ambi Pur, Platinum Guild, Kaspersky Lab, Mitsubishi, National Portrait Gallery, We are England, Egypt Tourist Board, Birds Eye, Iglo, Findus, Domestos, Cif, Volvo

London

QiQ International® was a Sister company of CRAM International® and was one of the first agencies to pioneer online QualiQuant® style research. QiQ also developed Lovemarker® Research. These services are now offered by QRi Consulting.

CRAM Asia was CRAM International's sister company situated in Wireless Road in Bangkok, opposite the British Embassy. The company was set up to help develop Qualitative research standards in the region and service Clients active in SE Asia, notably Unilever, United Distillers and BAT. Simon was a Director of the company, based in London, and remained an active Director of CRAM International conducting studies around the world.

Key Qualitative projects conducted during this period: Nissan Europe, Unilever Ice Cream Ferrero, Disneyland Paris, Glass's Guide, Colgate Palmolive, Jamont, Mitsubishi, Lycra, Eurosensor, Asiasensor, Kinder, TicTac, Italian Trade Centre, The Classic Malts, Unilever Tea in Central Asia, Unilever Global Margarine Brands, Luxury Perfume Brands (incl Givenchy, Giorgio Armani, Georgio Beverley Hills, Kenzo), Carphone Warehouse, Bertolli, Pedigree Pet Foods, Mothercare, OXO, Unilever Detergents

Working alongside the late Peter Cooper. Qualitative Projects I worked on during this period include: Guinness, BMW, 501s, American Cotton, Virgin Megastore, Guinness Book of Records, Bells, Heineken, Abbey National, Prudential.