Simon Patterson (Cpsychol, Fmrs) Email and Phone Number
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Simon is a highly experienced Qualitative Research practitioner with a fascination & love of understanding Brands, Culture, and People. Over 30 years looking in to what makes consumers tick, the influence of the socio-cultural context, and translating these insights into actionable strategic and tactical recommendations. Formerly MD/VP of CRAM International, set up QRi Consulting in 2010.Simon has worked with and contributed to some of the world’s greatest brands, including Countries, Automotive, Tech, FMCG, Retail, and Healthcare.A Chartered Consumer Psychologist (CPsychol) and Fellow of the MRS (FMRS), he is a Board Member and former Chair the AQR -The Association for Qualitative Research, and Trustee of the AMSR - Archive of Market & Social Research.Simon has written papers (IJMR) and presented at conferences (ESOMAR, MRS, AQR, QRCA) on the Psychology of Branding and Communication, and the origins of Qualitative Research. He was a visiting lecturer (2010-2020) at the Institute of Manufacturing (IfM), Cambridge University, and is an advisor in the UK for Tenri University, Nara, Japan.
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Founder And CeoQri ConsultingLondon, Gb
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Founder & CeoQri Consulting Jan 2010 - PresentLondon, United KingdomCustomer understanding has never been more important. In the age of Big Data, making sense of what your customers really think & feel, and how this affects their behaviour is vital, in order to gain & maintain competitive advantage.QRi is an independent Strategic Insight Agency based in London, which helps you understand the motivations and behaviour of your customers, around the world.QRi have over 25 years experience providing Human Understanding for Business Success, using Consumer Psychology, combined with Sociology, Anthropology, Ethnography & Behavioural Economics, together with an astute understanding of Business Objectives. QRi help our Clients, and their Stakeholders, optimise their Brand, Communication & Product Strategy by understanding the motivations and behaviour of their Customers and translating those Insights into actionable recommendations.Specialists in Country & Destination Branding, Luxury, Automotive, Retail and Digital Technology.
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Managing DirectorCram International Ltd 1999 - 2010St Martin'S Lane, LondonCRAM International was one of the leading global pioneers in Qualitative Research. Founded in 1968 by Peter Cooper in Manchester and later moving to St Martin's Lane in London. CRAM became QRi Consulting after Cooper passed away in early 2010. During this period I conducted International projects for: Unilever Heart Brand, Philips, Ericsson, Giorgio Beverly HIlls, Dunhill, Sobriane, Body Shop, Olay, Alfa Romeo, Eurostar, Lifebuoy, Vaseline, Epson, Energiser, Talk Talk, Venture, Agnes b, Streamium, Lynx/Axe, Visit Britian, Cervarix, GSK, Vicks, Oral B, Unilever Deo, Ideal Standard, Esso, AEG, Nokia, Sanex, Ambi Pur, Platinum Guild, Kaspersky Lab, Mitsubishi, National Portrait Gallery, We are England, Egypt Tourist Board, Birds Eye, Iglo, Findus, Domestos, Cif, Volvo
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DirectorQiq (Qualiquant®) International 2004 - 2009LondonQiQ International® was a Sister company of CRAM International® and was one of the first agencies to pioneer online QualiQuant® style research. QiQ also developed Lovemarker® Research. These services are now offered by QRi Consulting.
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Qualitative DirectorCram Asia Ltd 1997 - 2003CRAM Asia was CRAM International's sister company situated in Wireless Road in Bangkok, opposite the British Embassy. The company was set up to help develop Qualitative research standards in the region and service Clients active in SE Asia, notably Unilever, United Distillers and BAT. Simon was a Director of the company, based in London, and remained an active Director of CRAM International conducting studies around the world.
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Board DirectorCram International 1990 - 1999Key Qualitative projects conducted during this period: Nissan Europe, Unilever Ice Cream Ferrero, Disneyland Paris, Glass's Guide, Colgate Palmolive, Jamont, Mitsubishi, Lycra, Eurosensor, Asiasensor, Kinder, TicTac, Italian Trade Centre, The Classic Malts, Unilever Tea in Central Asia, Unilever Global Margarine Brands, Luxury Perfume Brands (incl Givenchy, Giorgio Armani, Georgio Beverley Hills, Kenzo), Carphone Warehouse, Bertolli, Pedigree Pet Foods, Mothercare, OXO, Unilever Detergents
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Senior Research ExecutiveCooper Research & Marketing (Cram) 1986 - 1989Working alongside the late Peter Cooper. Qualitative Projects I worked on during this period include: Guinness, BMW, 501s, American Cotton, Virgin Megastore, Guinness Book of Records, Bells, Heineken, Abbey National, Prudential.
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Research ExecutiveCooper Research & Marketing (Cram) Jul 1981 - Aug 1985
Simon Patterson (Cpsychol, Fmrs) Skills
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Frequently Asked Questions about Simon Patterson (Cpsychol, Fmrs)
What company does Simon Patterson (Cpsychol, Fmrs) work for?
Simon Patterson (Cpsychol, Fmrs) works for Qri Consulting
What is Simon Patterson (Cpsychol, Fmrs)'s role at the current company?
Simon Patterson (Cpsychol, Fmrs)'s current role is Founder and CEO.
What is Simon Patterson (Cpsychol, Fmrs)'s email address?
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Simon Patterson (Cpsychol, Fmrs)'s direct phone number is +4420783*****
What schools did Simon Patterson (Cpsychol, Fmrs) attend?
Simon Patterson (Cpsychol, Fmrs) attended King's College, Taunton.
What are some of Simon Patterson (Cpsychol, Fmrs)'s interests?
Simon Patterson (Cpsychol, Fmrs) has interest in Current Affairs, Travelling, Live Music, Good Company, Japan, Socio Cultural Trends, Good Food.
What skills is Simon Patterson (Cpsychol, Fmrs) known for?
Simon Patterson (Cpsychol, Fmrs) has skills like Customer Insight, Marketing Research, Consumer Behaviour, Focus Groups, Qualitative Research, Strategic Thinking, Marketing Strategy, Ethnography, Advertising Research, Market Research, Strategy, B2b.
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