Simon Pitt Email & Phone Number

Port Moresby, Papua New Guinea

• Lead the Commercial team of PNG Air, one of the largest airline operators in Papua New Guinea with an extensive domestic network, operating a fleet of fifteen aircraft from its base in Port Moresby composed of ATR.
• Achieved seat factor increase of 15 points and yield increase of 40% over two years.
• Delivered competitive product distribution solutions to reach over 100,000 travel agencies across 190 markets, joining IATA BSP in four markets and ARC in the USA, and adding additional forms of payment.
• Created three-year commercial revenue plan as input into financial restructuring plan led by PwC.
• Delivered an integrated marketing program resulting in a three-fold increase in followers on social media.Key Accountabilities:
• Optimise network revenue through the management of aircraft schedules, pricing, and ancillary revenues, while managing the cost of sale.

Dubai, United Arab Emirates

• Deliver best practice in origin and destination inventory management, and manage a team of Flight Analysts to continuously improve network revenue performance. Maximise network traffic flow and revenue through the.
• Invited to join the airline to contribute to rebuilding the Inventory team in the revenue management function.
• Achieved in excess double-digit seat factor improvements on China routes in the first nine months.
• In 2019/20 delivered the best profitability result for GCC, Middle East and Iran routes in five years.
• Guided team to deliver a suite of KPIs and scorecards to measure inventory team success.
• Headed inventory business requirements to maximise network revenue from the Group segment.

Brisbane, Queensland, Australia

• Lead revenue generation activities across the international network to maximise revenue. Optimise revenue through effective pricing, inventory and distribution strategies. Realise the company’s “Game Change Strategy”.
• Turned around international long-haul routes from losses to breakeven in the first twelve months.
• Responsible for the Revenue Management relationship with strategic airline partners of Air New Zealand, Delta Air Lines, Etihad Airways, and Singapore Airlines. All four partnerships are managed as joint ventures with.
• Evolved international network from a point-to-point model, to a global network of over 500 destinations.
• Representative at the IATA Passenger Services Conference, Passenger Agency Conference andPassenger Tariff Coordinating Conferences to influence the direction of the industry.

Tokyo, Japan

• Business Manager providing consultancy services at Eat creative, a Tokyo based creative agency specialising is marketing ideas and creative execution for Japanese and international premium and specialist brands. With a.
• Enabled the agency to differentiate itself as a niche player, by enhancing its identity through a defined set of core profitable products.
• Developed and implemented resource and productivity measures consistently across the organisation to measure, benchmark and target for ongoing improvement.
• Aligned pricing strategy across all clients, to enable profit maximisation from resources deployed
• Developed and guided agency’s own marketing and business strategy.
• Provided marketing input to all client proposals to generate creative solutions to be offered.

Tokyo, Japan

• Representative for the organisation in Japan, building and maintaining country-wide relationships with political representatives, government departments, and key commercial stakeholders to deliver Canada’s tourism.
• Responsible for driving all brand marketing, promotions and communication initiatives.
• Provided strategic direction, planning and executing of marketing programs, events, and partnerships.
• Through research, industry collaboration and innovative partnerships, developed and implemented marketing programs to attract international visitors to Canada.
• Key activities included designing and executing strategic marketing and partnered sales programs, and structuring and promoting business opportunities.
• This position also entailed developing and maintaining partnerships and media relationships, as well as liaising with industry partners to develop mutually beneficial programs.

Tokyo, Japan

• Developed and implemented strategies and plans with Country Managers and GSA’s to deliver the regions revenue target of CAD 815 million, half of which is derived from Japan.
• Strategies covered pricing, marketing programmes, e-commerce, distribution channels, frequent flyer programmes, partner relationships, and information technology.
• Responsible for leading the region's contribution to reengineering the company’s business model. Moving to a new IT platform to facilitate e-commerce requires an understanding of the differences in the way business is.
• Worked successfully across diverse cultures and departments.
• Championed and led the development and implementation of the region's multi-lingual website.

Tokyo, Japan

• Led and managed a team of thirty people.
• Responsible for directing and executing the commercial activities of Air Canada in Japan.
• Direct responsibility held for all aspects of marketing, pricing, public relations and customer relations.
• Developed and implemented strategies for marketing and distribution alongside the Sales team to ensure an integrated plan to deliver the airline’s commercial objectives.
• At the time of integration, achieved an increase in passenger revenue in excess of 20 percent against a capacity increase of over 10 percent.
• A complete recovery of revenue was achieved in summer, 2002 following the events of 911.

Tokyo, Japan

New York, New York, United States

• Drove activities to achieve the USA net revenue budget of USD 2.0 billion and cost of sale targets.
• Directed performance management and planning needs, including developing long term strategies, and short-term tactics to increase profitability in the leisure segment.
• Optimised revenue mix, yield and contribution through the detailed management of revenue channels.
• Managed the provision of analytical resources in the production of information to support Leisure Marketing and Pricing decisions, and led the budgeting process for Leisure Marketing.
• Communication and maintaining excellent working relationships was essential for success.

London, England, United Kingdom

• Managed a team responsible for optimising annual route revenue of £1.5 billion for Asia-Pacific / Latin America, and the Caribbean (LACAR) and achieving KPI’s.
• Coached and mentored team to develop robust working methods to achieve the optimum revenue mix through accurate forecasting of bookings, cancellations and no-shows, while managing different points of sale and.
• Strong commercial judgement was required to support the decision process for short and medium-term planning with good people, communication, and project management skills.
• Maintained excellent working relationship with stakeholders to deliver the airlines commercial objectives.
• Yield management delivered BA a competitive advantage, responsible for championing and working with IT to deliver new systems and enhancements to keep the company at the leading edge of this field.
• Implementation and ongoing yield management of the Joint Services Agreement (JSA) with QANTAS developed my commercial, people, and communications skills. The JSA with anti-trust immunity, required joint sales.

London, England, United Kingdom

• Member of the Asia-Pacific, Latin America, and the Caribbean (LACAR) inventory team.
• Provided analysis of route results, forward bookings, net revenue, yield and key performance measures.
• The role required an unusual mix of business and technical skills, which allowed me to make a contribution to commercial and system development projects.
• Communication was crucial across many functions and at all levels up to senior management for the success of this position.

London, England, United Kingdom

• Led a team responsible for the evaluation of the proposed deployment of the aircraft fleet.
• Reported and explained variances of results against budget and forecasts.
• Member of the company's Commercial Planning Group responsible for planning and co-ordinating the resources required for the current and two future season's operations.

London, England, United Kingdom

• Finance team member for British Airway's new charter airline Caledonian Airways.

Haywards Heath, England, United Kingdom

• Joined the finance department with responsibility for the production of management accounts.