Using the Business Model Canvas (and other tools) to turn ideas into deliverable products using low-code, full-stack combinations. Xano, WeWeb, Zapier, Retool, Webflow and whatever else fits.

Working to super-charge growth through productisation.

Full stack business and technology growth. Concept to revenue, FAST MVP's, technology evolution.

Kmart Global - Wholesale - Internal Startup Nov 2017 - Nov 2018 Product Executive (contract)Kmart has succeeded in delivering on-trend product design, and manufactured on-scale to support everyday low prices. With increasing competition globally, Kmart’s business model is of interest to retailers in other countries suffering from the competitive forces on undifferentiated retail models.Responsibilities:Designing the business model and product to support international growth, and management of internal and external resources (supply chain, product, engineering, tax/finance, buying offices, customers) to design and execute repeatable international sales.Achievements:● Delivery of a machine learning model and product to define ranges based on Kmart products suitable for the retailer country dynamics.● Product integration to deliver low-code agile ordering processes across SEA and thousands of factories.● Data pipeline to support the management of making product and catalogue content globally applicable.● Creation of data services to support retailer range and product optimisation and continuous delivery ofmachine learning model training.

Kmart is one of Australia’s most successful retailers, undergoing a transformation to multichannel retailer. Consulting to the executive and assisting with building capability and implementing agile development processes around the optimisation and harmonisation of the online B2C and B2B capabilities and business models.Responsibilities:Reporting to the Transformation Manager - Multichannel, responsibilities included: implementation of agile development processes utilising the Scrum framework; Advising on technology options and platforms; Design and inception workshops to align the organisation with consumer needs and expectations; Facilitating external customer experience agencies on customer blueprints and journeys.Achievements:● Reducing time to value from months to every 2 weeks.● The implementation of infrastructure orchestration, automated testing and continuous deployment.● The realignment of the multichannel development into teams/squads aligned to business objectives.● Implementation and migration to JIRA (sprint/release management) and team onboarding.● Creating a coaching culture and day-to-day product ownership and direction.● Implementation and facilitation of Agile rituals.

Songtradr solves the transactional difficulties associated with music licensing, buying and selling music rights as well as providing creators, owners and buyers the tools they need for successful business.Songtradr provides music creators and owners with an intuitive, simple and free content management system where all their music assets can be stored, discovered, curated and monetized.Advertisers, brands, gaming, film and TV can now benefit from licensing and acquiring the music they want directly from songtradr's sellers which include some of the world’s best composers, producers, songwriters as well as artists, bands, publishers, labels and rights estates.

Foover (Food Movers) provides food delivery drivers on demand. Food delivery management is a pain! Foover let's Restaurants focus on creating the best food! Foover is a food delivery marketplace. The business model brings supply in the form of on demand fast food Drivers to the demand created by fast food Restaurants needing great food delivered. Foover allows people and companies to grow! Giving anyone with a car the opportunity to be their own boss and to allow people and businesses to simplify and scale deliveries with demand. We do this through a marketplace of drivers connected to people and businesses who need something picked up and delivered. Facilitated by the Foover Drivers, Foover Restaurants and Foover Apps connected to the Foover Marketplace.

Shoply is a fast growing ASX-listed online shopping Company. Shoply is rapidly executing a dual, acquisitive and organic growth strategy, acquiring or creating positions in attractive online retail categories. The categories will ultimately roll up to a Department Store at Shoply.com.au.

Australia Post Digital MailBox allows Australians to receive mail and pay bills from selected providers and securely store important documents online, in one place and with one password.Joining the startup team prior to launch I set out to simplify the onboarding of partners and accelerate the supply side of the business model. My responsibilities included strategic portfolio design, interfacing as a Product Owner into the Scrum team, roadmapping, customer discovery, andutilisation of the delivery team resources to ship valuable, feasible and usable products.Achievements:- Customer discovery into the capabilities required to easily integrate into the Digital MailBox platform resulting in the development of a Service Provider API and associated references, SDKs and documentation. - Development and collection of the necessary event metrics and reduction into Hadoop to derive the insight into business performance, using the Acquisition, Activation, Revenue, Retention and Recommendation model. - The development of an industry vertical segmented sales model and collateral resulting in congruous sales conversation and traction in the targeted verticals.- Value proposition articulation through various marketing, technical and onboarding assets in conjunction with our Agency, resulting in eight partnerships. - The development and capability to support an industry driven sales channel model for various sectors that relate to software integration, mail outsourcing and independent software vendors. - Reviewing various acquisitive growth options and potential assets resulting in a draft framework for small acquisitions. - The product development of a self-service portal for partners to manage their relationship with the Digital MailBox platform and create promotional and informational campaigns. - Introduction, roadmap and rules for an enterprise service bus to ensure faster, simpler and scalable support of custom messaging and integration patterns.

Silicon Valley backed audience measurement company focusing on creating markettransparency to increase digital media spend in emerging markets. Effective Measureoperates in 28 countries and the platform measures 700 million profiles and over 18billion events per month.Joining the team after Round A investment I set out to create a scalable, growth readyplatform for predicative analysis, product development and innovation. My responsibilitiesincluded opportunity identification and evaluation, strategic portfolio design, interfacingas a Product Owner into the Scrum team, road-mapping, customer discovery, andutilisation of the delivery team resources to ship valuable, feasible and usable products.Achievements:• Development of a scalable global platform to support the business through theforeseeable future by migrating data collection to the cloud and utilising elasticcapacity, redundancy and ultimately increased customer satisfaction by halving thecollection latency.• Migration from a proprietary processing system to industry leading ‘Big Data’ecosystem solution Hadoop, resulting in reducing processing time from 7 days to 5hours with 90% less capital expansion costs.• Defining the customer segments and personas and their relation to the strategyproviding alignment in the sales-force resulting in a 60% increase in monthly revenue.• Customer Discovery into digital advertiser issues and taking the findings to market viaa Minimal Viable Product which positively validated the opportunity, then through tocommercialisation with 16 sales in the first month.• Doubling the product portfolio to four products and providing highly differentiatedpropositions at half the price of competitive solutions.• Mentoring the team towards owning the strategy and the objectives that will allow thebusiness to achieve its vision resulting in clearer consistent messaging anddiscussion throughout the global business.

Hallmark Cards is undergoing a global transformation from a traditional greeting cardswholesaler towards a multichannel retail environment.Responsibilities:Thought leadership, strategy and capability building through my place on the globaldigital strategy team. An internal start-up role focused on customer acquisition,conversion and growth through direct channels. Responsibilities included teammanagement and development, management of global vendors, advertising and mediabuying agencies, and influencing and educating internal stakeholders.Achievements:• Stakeholder management through direct to consumer channel conflicts resulting insustained wholesale customers.• The creation of a new line-of-business with a greater margins and growth than thetraditional business.• Educating the business about start-ups, innovation, high growth, direct relationships,and multi-channel sales and marketing resulting in a diversified business.• Increased customer loyalty with customer yearly value benchmarking andimprovement $11 to $39.• 90% of all operations provided and managed through integrated cloud servicesresulting in a scalable business with a low scalable cost structure.• Month-on-month revenue, traffic and customer growth.

destra was the largest independent media and entertainment business in Australia during my tenure. Responsibilities:Reporting to the CEO, managing destra Media (a wholly owned subsidiary of destra Corporation), a business comprising of a 30+ team specialising in multiple disciplines; software development, visual design, product and content management/publishing, search engine optimisation and marketing, and ad sales. The business was responsible for the creation of a community publishing and digital asset management platform that serviced several web communities, e-commerce sites, digital music sales and display advertising websites and services. Achievements:Taking destra Media from a loss-making business to EBITDA positive. Consistent, positive P&L performance and network growth month-on-month. The 2007 AIMIA Award for Best-of-the-Best (the highest accolade) and the Most Effective Website for triple j unearthed. Taking destra Media to the position of fifth ranked publisher in the entertainment category according to Nielsen NetRatings (from a standing start).The completed acquisition of three media sites. The recruitment and growth of a multi-disciplined, high performance and focused team.

Vice President – Sales and Marketing 
BusinesSMS.com Software (now Smith Micro) is a leading provider of software solutions for mobile messaging. Their product suite accelerates mobile messaging development and deployment with a set of powerful and highly flexible solutions for mobile media. NASDAQ listed telecommunications service provider Smith Micro acquired BusinesSMS in July 2007.Responsibilities:
Business entry strategy and execution of BusinesSMS.com foray into the US market. Sales growth and marketing activities on and offline.Achievements:Creating the largest market in the US with customers growing from 7 to 80 in the first year.Break-even and consistent positive cash flow after 5 months.Positive liquidity event with the sale of the business to NASDAQ listed Smith Micro.

Ericsson’s 42nd Precinct was the innovation lab in the Asia-Pacific region that is responsible for the advancement of convergence between mobile devices and the internet. Responsibilities:
Reporting to the CTO, providing technology evangelism, pre-sales consulting, product management and creating prototypes, proof-of-concepts and products for commercialisation through Ericsson’s extensive sales network. A significant amount of time was spent overseas, mainly in the UK, Sweden and Singapore assisting global sales proposals for 3G and mobile multimedia networks and innovative solutions.Achievements:The successful bid for the creation of Hutchison 3’s 3G and service network in Australia.The delivery of the first MMS (picture message) in Australia. The successful bid for the creation of Turkcell’s 3G and service network in Turkey.Becoming a part of the ‘Tiger Team’, an exclusive global group of mobile media evangelists and experts.

IQ Media was one of the first Web Development houses in Australia and developed the Looksmart directory. IQ Media was sold to ISIS Communications in 1999. Responsibilities:
Software design and development, user interface design and project management. Achievements:The creation and launch of Looksmart resulting in Round A investment and ultimately the listing of the business on the NASDAQ and ASX.The creation and launch of the first ‘Virtual TAFE’, contracted by the State Government allowing Tafe courses to be completed online.The creation of the first Fantasy Football League in conjunction with The Age (Fairfax).The development of a real-time AFL statistics gathering service that supplied the AFL, AFL Clubs, Fairfax Newspapers, and other syndicated media organisations.Video streaming of the first Caulfield Cup online (1996).Audio streaming of the first live AFL game.The development of the first online version of The Trading Post.The development and implementation of the Melbourne Storm (NRL) and Kangaroos (AFL) website and e-commerce store.