Simon Culley Email & Phone Number

London, Gb

London, England, United Kingdom

London, United Kingdom

London, United Kingdom

London, United Kingdom

Coventry, United Kingdom

Principle Clients:Jaguar Land RoverKey Achievements:Business Development: Grew fee revenue by over 25% by successfully repositioning the agency as Land Rover’s principle ‘Content’ partner delivering assets across ATL, Retail, PR, Social and Web.Creative: In support of the new ‘Content’ positioning, successfully restructured the agency’s creative process to deliver globally integrated campaigns across multiple channels.Account Leadership: In response to client efficiency drives, reengineered Land Rover’s content delivery process realising cost savings for the client, whilst still growing agency revenue.Global Coordination: Developed and delivered Land Rover’s new global web platform across 24 markets in 9 months.Primary Responsibilities:Global Coordination: Responsible for delivering content and collateral for Land Rover that is deployed across more than 50 markets through ATL, Retail, Digital, PR and Social channels.Leadership: Principle client liaison across 4 regional hubs; Europe, MENA APAC and North America.Commercial: Structuring and negotiating global agency retainers across 4 revenue centres totalling more than £6million per year.Management: Management of 4 account teams of over 100 staff comprising; ADs, SAMs, AMs, AEs, Project Managers and Content Authors, including; appraisals, department team meetings, workload planning, training and recruitment.Strategy: Consumer insight development, channel planning, qualitative and quantitative market research analysis.

London, United Kingdom

Principle Clients:Nokia, Imperial Tobacco Group.Key Achievements:Business Development: Pitched and won the global launch of Imperial Tobacco’s Davidoff ID brand securing a project fee of £750,000. Grew the value of the Nokia UK account by 10-20% year-on-year.Global Coordination: Steered and delivered the global rollout of Imperial Tobacco’s largest ever brand launch across 30 international markets.Client Relations: Halted and reversed the decline of the Nokia UK relationship reflected in achieving the highest quarterly agency NPS ratings on the account, and increasing their global RAM score by 40%.Commercial: Restructured the Nokia UK retainer increasing profitability by 15%.Strategy: Led the steering committee to develop the agency’s proprietary model for planning and executing all client Shopper-Marketing campaigns.Primary Responsibilities:Leadership: Global Business Director, Imperial Tobacco; Global Board Account Director, Nokia.Global Coordination: Leading the development of global properties for regional and local deployment ensuring strategic consistency across all markets whilst adapting to local requirements, including; ATL (TV, Print, OOH, Online), Digital and Shopper-Marketing campaigns.Commercial: Fee calculation and negotiation, budgeting, forecasting, profitability management and resource planning.Management: Management of two account teams totalling 9 people, comprising of three ADs, four AMs, an AE, and a Strategic Planner.

London, United Kingdom/Moscow, Russia

Agencies:The Marketing Store, Saatchi & Saatchi X, Tullo Marshall Warren, Iris Principle Clients:Caterpillar, Diageo, HSBC, Nissan, Post Office, Sony Ericsson, Vodafone.Key Achievements: Business Development: Pitched and won the through-the-line launch of HSBC in Russia. Managed the transition of the Saatchi & Saatchi X Diageo GTME account from project relationship to a retainer of £1.1million per year.Commercial: Increased month-on-month revenues at Saatchi & Saatchi X and The MarketingStore by 25% and 20% respectively.CRM/eCRM: Planned and developed the Nissan 2010 CRM Comms. Plan to grow loyalty andbuild brand affinity with integrated online and offline CRM activity.Campaign Management: Planned and executed 4 global integrated campaigns for DiageoGTME, combining Shopper-Marketing with digital initiatives driving sales and brand advocacy.Primary Responsibilities:Business Development: Identifying and pitching for new business opportunities including; strategic planning; managing staff input; and writing and presenting the final proposals.Account Leadership: Global Account Leader, Diageo GTME; Account Leader, Vodafone andNissan.Commercial: Budgeting, forecasting, profitability management and resource planning.Creativity: Consumer insight generation; creative briefing; creative concept appraisal; and creative presentation. Management: Management of CS teams of up to 11 people, comprising SAD’s, SAM’s, AM’s and AE’s.Strategy: Implementation of global messaging strategies into the local market.

New York, Us/Moscow, Russia

Principle Clients:Procter & Gamble, SABMiller, Mars.Key Achievements: Account Leadership: Led numerous global through-the-line campaigns for worldwide deployment and directed in excess of 20 regional campaigns for EMEA.Business Development: Grew the P&G business in Russia from a single $25,000 project to become a regional Hub for the BBDO P&G business in Eastern Europe taking the account to an annual fee based value of $2.5million.Client Recognition: Named 1 of only 14 ‘Exceptional Agency Contributors’ in the BBDO Worldwide network by the P&G Global Agency Review 2007.Creativity: EFFIE Gold Winner “Gillette Fusion Launch (Russia)” 2007; ADCR Gold Winner “Gillette Aftershaves ‘Know Your Skin’ Campaign” 2008.Primary Responsibilities:Account Leadership: P&G Regional Account Leader for Eastern Europe, Russia, and CIS. Account Leader for SABMiller Russia.Business Development: Leading regular new business pitches including writing and presenting final recommendations; also proactive proposals to all current clients for organic growth.Commercial: Budgeting; forecasting; profitability analysis; and resource planning.Creativity: Consumer insight generation; creative briefing; creative concept appraisal; and creative presentation. Global Coordination: Leading the development of global properties for regional and local deployment, including TV, print, outdoor and online materials, ensuring strategic consistency across all markets whilst adapting to local requirements.Management: Management of the CS team comprising an AD, 4 AM’s and 2 AE’s, including; all appraisals; department team meetings; workload planning; education processes for the team; and recruitment. Strategy: Consumer touch-point analysis; channel planning; qualitative and quantitative market research analysis from concept development to post production LINK testing.

Principle Clients:Zurich Financial Services, Omgeo, Inmarsat.Key Achievements: Business Development: Increased the value of the main account by 80% from £250,000 to £450,000. Strategy: Planned and delivered the UK element of the Zurich Financial Services global rebrand campaign. Primary Responsibilities:Account Leadership: Account Leader for Zurich UK Commercial Insurance, Omgeo and Inmarsat.Business Development: Co-ordinating and participating as Account Director in pitches.Commercial: Quoting; forecasting; and invoicing.Management: Managing various AMs, AEs and Project Managers. Strategy: Consumer segmentation; customer journey analysis; and comms planning.

Principle Clients:MTV, BSkyB, Carnaby Street, Franz Ferdinand, Matchmakers International Ltd., Xscape.

Principle Clients:Blackburn Rovers Football Club, Tottenham Hotspur Football Club, Skipton Building Society.

Principle Clients:Credit Suisse, UBS, Royal Bank of Scotland, BAE, British Ministry of Defence.

Bsc (Hons) Business Management, Advertising, Marketing

Activities and Societies: Rugby Union TeamPrincipally Business Management, including Advertising, Accountancy, Business Development.

8 Gcses & 3 A' Levels