Business and design leader responsible for the acquisition, workflow and output of a busy design studio. Managing a team of freelance designers and production resources. Working directly with clients to identify a brief, agree on the marketing mix and scale up assignments and proposals. Engaged to negotiate and resolve varied and complex results driven outcomes. Managing client branding projects from logo design to business collateral, website and digital. All print and digital creative, email marketing and website design and build. Creative development and creative problem solving through graphic and typographic design, managing projects, work flows, creating new ideas with concept development, proposals and post project reviews. Working face to face with clients. Managing resources from designers, copywriters, developers, illustrators to continuously push ideas and ensure projects are accountable, results driven and of the highest quality.Specialising in conceptual design, branding, website design and typography. Whether you’re looking to increase brand awareness, launch and sell a new product, create an exhibition stand or create a completely bespoke brand activation, we’ve got you covered. We’ll manage your campaign, on-time and to budget, from ideation through to post-event evaluation. My point of difference is simple – I invest time and knowledge and provide a highly personalised service to working with businesses to produce quality outcomes and deliver long term success. • Conceptual design, branding, advertising, web and digital design, graphic design, typography• Art and creative director, studio manager• Working with external resources and partners to develop strong creative solutions.• A positive mentor for staff, encouraging personal and creative development - having fun!• Collaboration is king - marketing executives - key business stakeholders.• Partnering with photographers, writers, printers, media agencies

Summary: Lead the design team through effective management and creative direction. Provide training for in-house designers to improve skills and provide mentoring and coaching for junior designers. Provide quality control ensuring all design jobs are executed to the highest standard and efficiency. Define KPI’s and career development plans for design team. Ensure the design team adheres to Active Edge’s policies and procedures.Business Delivery Working Group:A scheduled fortnightly meeting to discuss current and horizonal projects and individual requirements. In attendance are the project managers, store & logistics manager and creative manager. This was to help with scheduling and resourcing for design tasks and act as a birds eye view of all Active Edge projects.Project Kick-offs:Each project will start with a project kick-off meeting. Ensuring all deliverables, deadlines and any known challenges are addressed and next steps defined. Establish up front if specific resources are required for any particular creative outputs.Brainstorming Sessions:Attend brainstorming sessions, generate ideas and concepts for pitching and proposals. Provide solutions to creative and digital challenges.Resource Management:Ensure the design team is adequately resourced, including in-house and freelance designers, developers, illustrators and video/animators. Ensure all hardware and software is up-to-date for the in-house team.Digital Design Lead:Lead and provide consultancy on all digital projects including design, front-end development, website and digital property management and maintenance, eDM campaigns and CRM management.

Art director / design / brand development / copy writing / client liaisonDesign manager of a team of 4 creatives with the responsibility for delivering effective brand development, creative advertising and marketing solutions for the Michael Page group.Main responsibilities include:• Maintaining the integrity of the Michael Page brand with high quality corporate communication and award winning candidate and client acquisition campaigns.• Designing fresh, thought provoking work in a variety of mediums that includes; advertising, DM, eDM, POS, large format graphics and brochure material.• Leading the creative direction for the Michael Page Asia Pacific region.• Being a positive mentor for staff, encourageing personal and creative development.• Working collaboratively with the marketing account executives to meet the design brief and present concepts to key business stakeholders.• Team HR, staffing budgets, personnel reviews, training and development, software upgrades, hardware maintenance.• Liaising with printers, print brokers, media agencies and other external partners.I enjoy a hands on approach to creative development – graphic and typographic design, managing projects, creating new ideas & concepts and working with other designers to continuously push ideas, where the end result is a happy client and a well thought out design solution.

I left this role to take up the Design Services Manager role back in Sydney in July 2002.As part of the creative team, the studio comprised of two creative teams. I managed 1 team as Senior Designer. Manager of a team of 2 creatives with the responsibility for delivering effective brand development, creative advertising and marketing solutions for the Michael Page International UK.Main responsibilities include:• Working with the creative director – the two teams pitched for work within the business.• Maintaining the integrity of the Michael Page brand with high quality corporate communication and award winning candidate and client acquisition campaigns.• Designing fresh, thought provoking work in a variety of mediums that includes; advertising, DM, eDM, POS, large format graphics and brochure material.• Being a positive mentor for staff, encouraging personal and creative development.• Working collaboratively with the marketing account executives to meet the design brief and present concepts to key business stakeholders.• Liaising with printers, print brokers, media agencies and other external partners.This was an exciting agency like role where we really pushed the creative thought process to deliver good advertising and marketing campaigns.

A design manager with the in-house advertising agency for the Guardian and the Observer marketing department. Working with a team of creatives, my role was to ensure we met the brief with creativity and accuracy, whilst working to tight deadlines.My main responsibilities included:• Designing new products, print advertising material, promotional fl yers, invitations, competition packs, postcards, POS material, exhibition stands and other creative marketing devices.• Organising and participating in brainstorming sessions to extract high calibre ideas and solutions.• Liaising with the production team for reproduction and print schedules and seeing through jobs from design to print.• Arranging photo shoots either within the studio or at external locations.• Ensuring brand consistency was adhered to.