If you are a start-up, SME or a larger corporate looking for an Internationally experienced C- level Global Marketing, Commercial and Innovation Director with an extensive track record of success within blue-chip B2B and B2C organisations I can help: Food & Beverage, Flavours, Ingredients, Automotive, DIY, Medical and the Industrial markets are where I have consistently delivered double-digit growth.Conceiving and implementing strategies to generate sustainable, profitable growth are my strengths. My experience extends from large corporates to small companies such as WD-40, Kimberly Clark, Bel Fromageries, Whitbread, Ferguson, Sensient and Tate & Lyle. Therefore, I can bring knowledge, multi-faceted perspectives and expertise to your business challenge. I have also effectively built international brands from scale-up to become market and category leaders. I have comfortably managed campaigns ranging from £‘000’s to £ multi-million budgets.Example successes include: - Worked closely with transformation and internal teams, revising the structure, roles and processes, resulting in an integrated and more efficient team. Delivered on time, highly effective category and platform programmes. In a tough and stable market, increased platform revenue growth by over 25%. - Introduced an innovative B2C strategic customer brand-centric ‘Brand Value Creator’ model into the B2B flavours research programme; reviewing current, lapsed and new target customers and the competition. Ensuring stakeholder collaboration, I delivered a pioneering market sizing and technical competence model - achieved double-digit sales growth in the first year.- Delivered a first-time global brand extension strategy and execution programme, covering full consumer insights, product testing, formulation and market evaluation. Launched over 20 ‘best in class’ new product extensions in over 18 countries with $20mn. revenue. Targeted to achieve $100mn. in 2025.My skills include:Business strategy, user-based business planning, customer/ market insights, competitor intelligence, NPD, Go-to-Market and new market strategy, acquisition, product development, brand management, architecture and positioning, content generation, PR, digital marketing, paid search (PPC), web optimisation, CRM, business development, sales management, people talent and change management. Authenticity and transparency is key to my leadership approach. I embrace individual cultures, problem-solve collaboratively, and instil clear, agile and purposeful commercial marketing plans that deliver measurable results.