Simon Daw Email & Phone Number

London, England, United Kingdom

Using the weight and quality of Mintel’s resources and team, I am supporting consumer insight, brand building, strategic guidance and innovation services to clients across EMEA.Mintel Consulting offers you a fresher viewpoint backed by rigorous data and insight you can trust, from market assessment and landscape analysis to portfolio evaluation, concept.

London & San Diego

I co-host the ‘What I Wish I Knew ‘podcast where we share life lessons from athletes, entrepreneurs, leaders, and difference-makers (https://www.whatiwishiknewshow.com/).

London, England, United Kingdom

I am affiliated with the Food Consulting Network - an international alliance of experts providing tailor-made solutions to a wide range of business requirements specialised in the food, beverage, flavour and pharma ingredients industry. FCN's provides 360° global consulting and interim support, and expertise spanning the value chain of food, beverage, feed.

Oxford, England, United Kingdom

Highly qualified experts delivering strategic business consulting engagements for global clients in ingredients and related sectors. CPL combines in-depth commercial sector expertise with scientific and technical understanding. Work includes corporate strategy, market entry strategies, competitive intelligence and technology transfer. Our consultants also.

London, England, United Kingdom

Working independently with international businesses, from large corporates to growing smaller operations, developing competitive advantage and achieve step-change and sustainable, profitable growth. Available for short to medium term assignments or permanent positions.

London, United Kingdom

• Lead and direct a matrixed global, regional and innovation team, delivering effective B2B to B2C marketing and business success of food ingredients across Health & Wellness, Sweetener and Texturant platforms.
• Delivered successful global project and process mapping of Tate & Lyle’s marketing ‘ways of working’, launching a more efficient new lead management & pipeline process, market research, market intelligence/ competitor.
• Delivered successful global project and process mapping of Tate & Lyle’s marketing ‘ways of working’, launching a more efficient new lead management & pipeline process, market research, market intelligence/ competitor.
• Led and built a central marketing team that resources the regions with more effective selling tools, communications, including customer experience and digital support, clearer brand and category value propositions and.

UK

• Lead and direct Marketing of flavour and ingredients, delivering food and beverage category solutions and company growth.
• Pioneered a successful European strategic review for the CEO, including in depth customer, consumer, and competitor insights. Redefined food and beverage category opportunities across bakery, confectionery, dairy and.
• Pioneered a successful European strategic review for the CEO, including in depth customer, consumer, and competitor insights. Redefined food and beverage category opportunities across bakery, confectionery, dairy and.
• Through international team and cross - functional leadership approach, delivered a global NPD process and ‘score card’ across food and beverage segments, which supported clearer prioritisation and alignment of customer.
• Introduced a customer focused and clear CRM and digital process, grandstanding Sensient flavours, successfully increasing rates of pipeline and order conversions to 25% and customer loyalty by 5%. Show less

• Global strategic direction, marketing and innovation delivery of all of WD-40 Company’s 12 maintenance and household chemical brands. Reported to the Global SVP Innovation.
• Championed brand and company strategy, delivering a Global consumer and customer insights programme, evaluation of product ideas which resulted in the launch of 25 WD-40 brand formulas across 20 countries within 18.
• Conceived and developed… Show more Global strategic direction, marketing and innovation delivery of all of WD-40 Company’s 12 maintenance and household chemical brands. Reported to the Global SVP Innovation.
• Conceived and developed the Global research programme, brand guidelines and dashboard. Show less

• Strategic direction and marketing support for E.M.E.A and the sales distributor markets, Reported to the Managing Director.
• Successfully coached and integrated a WD-40 European innovation team with the Global development teams, cutting the company’s innovation delivery time down by 20%. For example, supported the acquisition of 1001 brand.

• Built and coached a high performing European Marketing and development Team, servicing 14+ countries with full associated P&L. In addition, successfully managed the UK sales team for one year. Achieved over £81.5 m.
• Directed the £6m+ European A&P marketing spend for WD-40, 3-IN-ONE and 1001 household brands with the European Teams, growing the brand contribution 37% year-on-… Show more
• Directed the £6m+ European A&P marketing spend for WD-40, 3-IN-ONE and 1001 household brands with the European Teams, growing the brand contribution 37% year-on- year. Show less

Planned, directed, and co-ordinated all of Ferguson Company’s strategic and marketing activities for all packaging and textile labelling business globally, growing profitable sales with Major Blue Chip Clients such as P&G, Nestle, M&S and Burton Group. Reported directly to the M.D. and Board

Developed the strategic and tactical activity for BET Group’s Workwear and Linen range to over 150,000 customers.

Managed and grew the Bel Company’s cheese brand sales throughout the UK, developed new marketing initiatives that resulted in highly innovative and effective media activity including T.V. and outdoor advertising.

European Management of a division of Kimberly- Clark- sports fitness and health branded products across Europe, all based on gel technology providing skin and wound care solutions.

Delivered Brand management for Heineken and Stella Artois, across all channels, responsible for A&P activities. Sales territory of £3 million and grew 25% year on year with Whitbread beers, lagers (such as Heineken and Stella Artois) and an extensive range of wines.