Over 20 years' experience in marketing and corporate communications for major Swedish exporters. A great deal of work for Ericsson; also ABB, TeliaSonera, IFS, Alfa Laval: researching and writing press relations material, speeches, web material, brochures, presentations, advertising, etc. etc. Extensive knowledge and understanding of telecoms technologies and markets. Broad experience within IT, the energy sector, sustainability issues, and various random bits of industry and technology. Basically, I like anything complicated that I can get my teeth into. My favourite place is the Science Museum in South Kensington, if that helps.Specialties: A mission to explain; to help people understand; to simplify the complex.Delight in crafting a well-turned phrase.Based on thorough research and market understanding, I help my clients create powerful and unique propositions and messages that resonate with the core concerns of their audiences.