The goal is to provide shoppers with what they want, at the right time, by delivering digital integrated loyalty programmes. This will result in stretching loyalty baskets, growing shopping frequency, and building long-term relationships. To achieve this, we need to focus on the customer journey and the evolution of omnichannel. This will provide a deep understanding of the intricacies of customer touchpoints and deliver cross-channel communications strategies.To attain the above goal, we need to:- Develop a digital transformation experience that supports the design and delivery of the full end-to-end customer lifecycle.- Conduct new digital enhancements to existing products to achieve improvements in online and offline customer journeys, driving a step change in the technology and data that underpins the personalized shopping experience for customers.- Drive data-driven enhancements based on digital analytics, measuring, and monitoring the effectiveness of core campaigns.- Led a team and partners in delivering omnichannel services including gamifications, apps, data insights, and media buying.- Coordinate media plans, budgets, targeting, and creatives for the media team to utilize to optimize spending (ROAS).- Facilitate UAT and coordinate with the IT Dev team to ensure the system is fully functional, has no cosmetic errors, and is bug-free.- Collaborate with data analysts to deliver weekly and post-campaign reports with data-driven marketing insights and actions.Key Success Stories:- Bronze Award for Best Use of Gamification at Loyalty & Engagement Awards 2020- Achieved 150K loyalty signups for our Australian retailer in one year, a 50% increase from the KPI.- $680K incremental sales increase from $30K paid media spend, delivering a 22:1 ROAS.

Plan, manage and lead regional marketing campaigns to promote upcoming television programmes and channel branding across Hong Kong & South East Asia. Centralise regional campaigns and manage local execution with localized strategy and assets to build regional consistency for branding and communication. Brands include: TV Channels include: FOX – National Geographic – FOX Life – FOX Movies - FX• Research target segments, A/B testing, keyword planning and monitoring performances for media buying.• Support TV content by producing exclusive original content and optimising for digital platforms.• Create an engaging online community across all our social platforms with 10M+ fanbase.• Report and review digital marketing campaigns with analytical tools and measurement against KPIs.• Manage junior marketers, designers, agencies and freelancers to ensure a successful marketing campaign.Key Success Stories• Broke company record for the most engaging content in company history!• Receive the most online traffic for our tactical website in company history!• Increase YouTube subscribers by 544%! Company most subscribed channel and generating ad revenue.- More information on the Asia’s Next Top Model 5 campaign here: AsNTM5• Gain global recognition within the company for ‘The Walking Dead’ VR outbreak campaign.• Published Case Studies: Think with Google and Twitter Success Stories

• Report performance of all digital marketing campaigns and assess goals. (ROI and KPIs)• Plan and execute all web strategies, SEO/SEM, marketing database, and email campaigns.• Identify trends and insights, and optimise spending and performance based on those insights.• Plan, execute, and measure A/B testing and conversion tests.• Conduct benchmarking reports on competitors and adjust counter activities where necessary.• Using Facebook Business Manager and Power Editor for bulk advertising and optimization.• Manage social media pages for numerous clients, enhance organic reach and engagements.• Improve client’s website: UX improvements, linking, tracking, meta description, focus and LSI keywords/phases, stop words, alt tags, header tags, XML Sitemap etc. • Identifying target audiences and devising digital campaigns that builds awareness, exposure and engagements.

• Idea generation and develop marketing plans, including print advertising, roadshows, press releases, EDMs, social media, leaflets and PR.• Edit basic HTML, produce wireframes and design web templates.• Sound knowledge in Adobe After Effects to produce quality product videos, including writing storyboards, film, edit, audio and special effects.• Solid Photoshop skills in designing creative images for social media and web banners.• Communicating with a range of clients during exhibitions, presentations and private meetings

1. Digital Marketing• Working with major video game publishers to explore cross-promotional opportunities. These include SEM, web skins, web banners, blogging, print media, social media and mobile marketing.• Review performance through Google Analytics and suggest ideas for optimization.• Managed search engine marketing (SEM) and search engine optimization (SEO) by identifying key words with best click through rate, low bidding costs, placements and re-marketing techniques.2. Social Media• Creating awareness of company's products using social media namely Facebook, Twitter, YouTube and Blogger. • Developing and managing our first YouTube Channel called Play-Asia TV with several hosts and published videos on a weekly basis with exclusive interviews and game launch openings.• Improving the visibility of the company through social media engagement, constantly replying back to netizens' comments, creating interactions, competitions and managing Facebook ads.