The Drinkaware Trust is an independent UK wide alcohol education charity that works in partnership with others to help reduce alcohol-related harm by helping people make better choices about their drinking. As part of its mission to reduce alcohol-related harm, Drinkaware has developed a new proposition to help employers deliver alcohol awareness education in the workplace, consistent with their wider programmes to help improve employee wellbeing; enhance productivity; reduce alcohol-related sickness absence, and support Health and Safety policies more generally.The remit of the role was to develop all aspects of this new product proposition, its branding, piloting and its commercial launch. The work is ongoing.

HFMA is the professional body and trade association for finance professionals who work in the UK healthcare sector, primarily the NHS. Key responsibilities of this newly created role included marketing, communications, membership, social media and contributing to organisational leadership. Key achievements included developing and introducing a new brand identity, positioning, architecture and brand values, increasing membership, developing its social media profile and developing HFMA’s 2014-17 three year strategy.

CMI is the Chartered, professional and membership body charged with improving standards of management and leadership across organisations through its qualifications, programmes and resources. The remit in this newly created role was to manage CMI's profile, reputation and brand; PR activities; lead generation, acquisition and retention marketing; affinity programmes; the Companion’s programme, a network of the UK's leading Chairmen and Chief Executives; and its online and social media activities. Key achievements included developing and introducing a new brand identity, positioning, architecture and brand values, placement of CMI within Business Superbrands top 500 ranked in a position higher than more established professional bodies - CIPD, CIMA and ACCA, developing a new messaging and PR platform and programme that punched above its weight resulting in high levels of coverage and increased profile – monthly media mentions often greater than IoD and CIPD who had bigger budgets and resources, managing the introduction of a new Ambassador programme that led to higher levels of advocacy, successfully re-launching CMI’s member magazine, Professional Manager, (which reached over 142,000 readers) and doubling its revenue per edition, and improved revenue generation from sponsorship and affinity activity.

TNT Post, now Whistl, is the number 2 postal operator in the UK behind Royal Mail. As one of the original team that launched the new company into the newly de-regulated UK postal market in August 2004 the remit of this new role was to create the brand identity and positioning, leading a multi-disciplinary team carrying out market research, acquisition and retention marketing, external and internal communications, product development, data management and development of its website. The role also had overall responsibility for TNT Post's CSR activity including the introduction of activities to measure and reduce its carbon footprint.

Assignments at this consultancy and interim provider included working as an interim marketing manager with Citibank, British American Tobacco, Britannia Building Society, The Children’s Mutual and Customer Communications - helping these organisations devise market entry branding, marketing and communications strategies for subsidiary companies and new ventures.