Responsible for sustaining relationships with partners and clients, growing brands and protecting commercials in a hybrid client service, strategy, and project management role.

Responsible for planning, design, execution, monitoring, controlling and closure of retained services across multiple clients. Managing the end-to-end delivery of digital project lifecycles.• Managed the production of multiple digital projects simultaneously. Collaborating with cross-functional teams, including designers, developers, and content creators to ensure projects were delivered on time and within budget.• Devised timescales and structured project workflows and resources, creating efficient processes that demonstrate a technical knowledge and understanding in relation to digitally focused projects and budgetary controls. • Adept at managing and building client relationships. With an ability to interpret short and long-term strategic goals, helping clients to deliver on their business objectives and clearly communicate client activity and feedback back to the agency.

Responsible for the successful initiation, planning, design, execution, monitoring, controlling and closure of all creative and web-based projects. • Developing a deep understanding of a client’s businesses, customers, markets and competitors, plus an understanding of the client’s internal issues, processes and policies,• Using metrics to evaluate the effectiveness of campaigns and making recommendations for on-going best practice to achieve business goals.• Effective scoping, budget control, project tracking and reporting, risk and issue analysis and quality assurance.

Responsible for working independently as part of a regional and national team, to improve functionality in Google Maps and related Google products.• Represent Google internationally, visiting and working with clients in the Netherlands, Germany, Spain & UK. Adapting to changing work environments and reacting to customers’ needs on short notice.• Compile technical data to shape and change the way we use Google Maps for the future.• Efficiently plan, document and communicate project status to senior management, to drive operational improvements.• Responsible for personal logistics and planning for each individual assignment, maximising efficiency of time spent collecting data to achieve targets set.

Responsible for delivering monthly innovative, compelling and integrated Instore campaigns within budgets and timescales. Supporting the marketing team in the production of point-of-sale material.• Understanding and interpreting customer and competitor trends to ensure In Store marketing activity is relevant and addresses customer motives.• Project manage initial In Store marketing campaigns from initial idea to implementation to deliver efficient and cost effective materials that meet the needs of internal and external customers, maximise sales opportunities and brand awareness objectives.• Lead the development and implementation of ‘additional items’ to provide appropriate level of In Store support for each product/service, promotional and seasonal campaigns, external footfall driving activity and reactive trading initiatives.• Ensure all POS materials clearly deliver the customer message through the correct hierarchy of messaging, stimulating unplanned purchases and increasing ATV.• Maintain integrity of the Celesio brands by ensuring In Store materials are consistent with external marketing activity to deliver a clear consistent brand message and drive recognition.• To work collaboratively with other marketing work streams and internal colleagues to ensure communications are fully integrated across all channels.• Manage agencies and suppliers to ensure they deliver high quality solutions on time and within budget.• Investigate and implement process efficiencies for the In Store marketing channel to ensure continuous improvement and new, more efficient ways of working.• Maintain and update the marketing budget – raise PO’s, process and chase invoices, track and highlight variance to forecast.

Internship at one of the largest independent integrated agencies outside of London. Working across MadeByPi, Fusion Unlimited & Principles Research. • Delivery of ongoing market analysis and assessment of competitors.• Coordinated strategic meeting for MadeByPi, resulting in the introduction of a ‘Hack Day’ - inspiring ideas and innovation for major client proposals.• Streamlined appraisal process by automating analytics and metrics reports.• Introduced editorial calendar, social media policy and blog guidelines across Principles Group.• Intimately involved in the writing and editing of content and marketing collateral.• Optimised new and existing content across the websites, to improve their performance, introducing procedures to measure their ROI.• Managed databases of potential clients, profiling and developing prospective leads. • Gained diverse experience in creative strategy, research, social media, web design and web development.

A confident, highly resourceful and reliable Duty Manager with an in depth understanding of the bar, restaurant and hospitality industry.• Working with GM in aspects of marketing and increasing sales. Providing ideas and suggestions for new products, services, technology and processes to ensure the venues competitive position and in anticipation of changing customer needs within the hospitality environment.• Communicate effectively with, and assist other departments at all levels when necessary. Contributing to weekly meetings to address current initiatives, projects and long term goals.• Responsible for management of brand standards, stock rotation & cashing up.• Determine staffing requirements, and interview, hire and train new employees.• To understand the need for training and development of all individuals and to take a proactive approach in training employees on their responsibilities regarding Fire and Safety, Health and Safety and Food Hygiene.• Ensured that revenue was maximised through correct billing and accounting procedures.• Commercially aware and proactive in maximising sales and generating revenue.• Supervised everyday functions and ensured cost effective operations.• Check stock levels, order supplies and prepare cash drawers and petty cash.• Handling customer complaints or any major incidents, such as security.• Involvement in staff recruitment, appraisals and performance reviews.• Provided ideas and suggestions for new products, services, technology and processes to ensure a competitive position in anticipation of changing customer needs within the hospitality environment.• Volunteered and managed The Hidden Bar at The Ridge and Furrow (Glastonbury Festival 2014)

VuAir specialise in low altitude, close-range aerial film and photography, using cutting edge technology and high-definition cameras.• Maintain a consistent brand image, product positioning and messages throughout communication initiatives, promotions, and events.• Demonstrate commercial and strategic awareness, staying up-to-speed with trends and developments in existing and emerging markets. • Develop creative direction of all marketing and communication materials, including press releases, e-mails and web content.• Publicise and manage campaigns via social media and other platforms, developing engaging and relevant content.• Qualified leads; assessed needs and recommended solutions; negotiated and implemented pricing. • Report monthly on the effectiveness of campaigns using working knowledge of appropriate measurement tools (Google Analytics).• Responsible for updating company website, and social media presence to generate traffic, improve SEO, and create revenue.• Research competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.• Track, analyse and report on marketing efforts in meetings with executive management, advising on branding, product development and pricing strategy.• Seek out and identify new business opportunities, attending relevant events, festivals, and screenings, strengthening commercial awareness.• Keep CRM system up to date and accurate, tracking a range of projects, ensuring that knowledge can be easily shared.• Study and analyse competitors and clients, write reports and assess other materials confidently and concisely.• Retain accounts through the development of strong relationships with key decision makers..• Meet with clients and understand their needs, aims and objectives to put together proposals.• Secure Government grants, and funding for business development (£3000) attending regular workshops and business seminars.

Developing core strategies for the UK’s first national marketplace for commercial skip hire and waste management. Role and achievements include:• Researched and developed innovative concept in collaboration with national waste management and construction companies.• Working independently including planning and prioritising own workload, dealing with conflictingdeadlines, ensuring deadlines are met and accuracy is maintained.• Validated designs with web developers to create a unique online shop-front to handle a complex bidding platform.• Personally identified, contacted and registered over 20% of UK supplier network (ongoing).• Pro-actively aided the development of offline and online market strategies to identify business opportunities.• Manage day-to-day sales nationally, identifying, contacting and acquiring substantial supplier base. • Significantly contributed on user education, customer acquisition, engagement and retention through targeted, and optimised content.• Represented the business at Business Growth Expo’s across the UK.• Built relationships with external parties and suppliers to assist in business growth.• Managed the business in absence of director.• Analysed customer and supplier feedback and determined what amendments needed to be rearranged or replaced in call scripts and other collateral.• Ability to identify commercially valuable insight from data analysis.• Basic knowledge and application of Google Analytic's and E-Shot design software.