We're a digital marketing consultancy focused on business goals.For a long time we were a digital marketing agency... until we realised what an over commoditised space it was. In 2020 we repositioned our offering to showcase our real value and experience.Our three stage strategy includes:Enhance: Evaluate and validate the current marketing approach to identify areas for competitive advantage.Expand: Conduct brand development and customer experience research to deeply understand customer needs and desires.Evolve: Continuously refine the marketing strategy with a focus on customer experience to drive consistent improvements and growth.We offer a range of consultancy services such as content strategy, trend analysis, competitor analysis, content & SEO auditing and assurance

Forever an apprentice. Also the timings aren't strictly true because I had 12 years off between 2011 and 2023 before I was dragged back on stage against my will.

Responsible for leadership and growth of Pancentric's Search Team and Search offering, managing a growing team of Executives specialising in SEO, Content / Social Outreach, PPC, biddable media, and affiliates & partnerships.Working with a diverse range of clients including Cigna Global, Healthspan, Silverstone, Business Centric Services Group, Gartner, Visit London, Natwest, DoingSomething, First Assist, Shield Insurance, Bluefin among others.Highlights in the last 18 months include:- Growing the number of clients from 3 to 16- Building the team up from 3 people to 12- Increasing revenues from search by 200%- Speaking at Events including Marketing Week Live and Figaro Digital twice- Nominated for one of the most influential people in search marketing by The Drum- Winning a COGS award for search optimisation work on Cigna Global

Responsible for new business generation for atom42, building relationships with new clients, primarily small to medium businesses and new start up ventures. Provide strategic direction working closely with account management teams to support, optimise and grow clients business online.Key focus areas: paid search (PPC), search engine optimisation (SEO), display & online partnerships, social media marketing, brand building, online reputation management.Was previously responsible for atom42's PPC search offering across current suite of clients: National Accident Helpline, Match.com, drinkaware.co.uk, aspect.co.uk

Responsible for planning and managing paid search and display advertising for key pan-European technology clients: Dell, Hewlett Packard (HP), Nokia, Canon, Salesforce.com & BT.Managed Google online marketing activity across 16 European markets for Dell and HP - two of Google’s largest European accounts. Was responsible for developing strategies to grow Dell’s $12m and HP’s $8m yearly spends. Lead the way in selling new Google products to Technology advertisers. Was the first to sell display as Google were still scoping the product, and then developed the results into an external case study which was used as best practice across Europe and the North American sales organisations. Designed the ‘Account Manager Lead’ role in the UK, applied for it, was elected and performed the role for one year (as 20% of my time) – at the time, the team was the largest in Europe with 47 people. My remit was to design a business plan, identify key priorities for the function for the year, and appoint project leaders for each. Projects included career development, training and working with operations teams to lobby for new tools, and Learning & Development for the acquisition of new skills.*Had 10 month sabbatical May 2005 - March 2006

Planning and buying search marketing for clients such as BMI, Prudential, BBC and The Guardian across a number of different media platforms.Presenting and evangelising search marketing to direct clients as part of a full media pitch. Day to day management of SEO and SEM campaigns for clients, including ongoing optimisation, tracking and developing reporting structures for individual clients.Providing technical support and training to all clients with regards to search marketing.

Providing phone support and electronic messaging in response to queries & complaints from site users, both clients and candidates. Delivering feedback, writing advice, and giving technical support where necessary.Proactive project management, looking at site functionality, testing, writing and implementing new solutions.Liaising with other departments within the company to produce and deliver weekly and monthly customer service reports.Design and implementation of CRM database system for logging and reporting client communication.