Simon Dowell Email & Phone Number

Breukelen, Utrecht, Nl

Managing Director of the UK & Ireland

• Created Brave Perspective to provide consulting services to various clients including the creation of a bespoke merchandise collection for Jamie Murray & The Battle of The Brits tennis events• Provided urgent legal advice to the sellers of a privately owned UK logistics business & bonded warehouse enabling them to close the sale within a pressurised timescale

Witham, Essex, Gb

• Reporting directly to the CEO of this market leading provider of goods & services to the dental & aesthetics sectors in the UK & Ireland (private equity owned, turnover £200m+)• Interim appointment (initially 6 months then extended) to support the Senior Leadership Team & key departments throughout the recently completed sale process to a leading American private equity fund (Sun Capital)• Primary responsibility for Procurement & Supply Chain (circa £160m spend p.a. across 30k lines), IT (complex infrastructure with legacy systems) & Operations (circa 5-7k orders dispatched daily)• Led/initiated several projects including the restructuring of Procurement & Supply Chain; reduction of back orders; reduction of stock write-offs; matching of extensive product range to operational capacity (transformational); creation of additional picking (2.5k) & bulk storage (400) locations; removal of legacy databases; re-platforming of pivotal website; CRM review & optimisation with Microsoft; creation of IT improvement project pipeline (transformational)

• Envisioned & created PlayBrave from scratch into a premium tennis & fitness apparel brand, also the world’s first tennis specific, technical layering solution• #1 best-selling tennis apparel brand in Harrods & Wigmore Sports (unit sales & turnover)• Own label supplier to the prestigious All England, Queen’s & Hurlingham clubs• Worn by Catherine, Princess of Wales (front cover of Hello! Magazine) & Robert Redford• Negotiated Official Sportswear Sponsorship of The Boodles Tennis Tournament at Stoke Park 2013-2018 & Jamie Murray as our Brand Ambassador from 2019• Negotiated significant investment deal in 2016 to further build the team & scale the business, exiting during November 2020

• Independent business consultant primarily with Surfanic International (UK snowboard apparel)• Increased international sales by overhauling Surfanic’s brand/marketing, sales & sourcing strategies thereby restoring distributor confidence & rebuilding momentum• Interim work as an independent fitness consultant & personal trainer

• Led this £3m cost centre responsible for the design, development, sourcing & marketing of 6m pairs of Hi-Tec outdoor, golf, athletic & Magnum (uniform/work) footwear• Transformed subsidiary & stakeholder relationships to focus on a more inclusive, collaborative briefing & development process throughout the group thereby eradicating blame culture & boosting overall performance & morale (transformational)• Increased revenues by 20% in the pivotal outdoor category by upgrading & refocusing our product ranges, simultaneously reducing the SKU count by 30% (& reducing development costs)• Improved group margin by 5% by introducing more open costings with our key suppliers• As a key member of the main board, determined group strategies & monitored performance of all subsidiaries against budget (group turnover circa £100m per annum)

Amsterdam, The Netherlands, Nl

• Turned this US$500k (1999 figures) loss making, problematic subsidiary into a dependable & respected group performer, contributing US$1.5m in 2000• Reinvigorated team morale & distributor confidence by instilling collaborative working practices, underpinned by a transparent employee bonus scheme aligned to key objectives• Negotiated the 80% repayment of a prior US$1m bad debt from an insolvent distributor

Amsterdam, The Netherlands, Nl

• Responsible for sales, marketing and licensing throughout Asia/Pacific directly & South America/EMEA via Zone Managers, with a combined revenue budget of circa US$10m• Streamlined inefficient order consolidation processes & persuaded our Far East factories to split bulk orders at source & ship directly to our distributors thereby drastically improving delivery dates, eradicating order cancellations & facilitating the closure of our costly Hong Kong warehouse (saving circa US$500k p.a.)

Amsterdam, The Netherlands, Nl

• Responsible for sales & marketing strategy throughout the Asia/Pacific region (budget circa US$3m)• Increased the regional contribution by 15% during the Asian currency crisis by increasing margins & focusing on the least affected distributor markets (such as Australia & New Zealand)• Drafted, negotiated & implemented more robust Distribution & Licensing Agreements throughout Asia/Pacific, South America & EMEA thereby strengthening our legal & commercial position• Introduced a regional sales conference to share ideas & best practice between our distributors thereby improving mutual understanding, collaboration & driving growth

• Minuted PLC board meetings & advised the founder chairman & CEO on all legal matters arising including corporate governance & statutory filing

• Assisted the founder chairman with various UK subsidiary management challenges including the implementation of a minimum margin control process • In-house legal advisor, including group intellectual property management & the settlement of various disputes

• Diverse legal workload with an emphasis on company/commercial law & contractual drafting/dispute resolution