KONE's mission is to improve the flow of urban lifeAt KONE, we have a clear mission, which is to improve the flow of urban life. We make cities better places to live by understanding People Flow in and between buildings and by making people's journeys safe, convenient and reliable. Megatrends drive our industryThe growth in our industry is driven by three key megatrends; urbanisation, sustainability and technology. Urbanisation continues to be the most important growth driver for us. The world will continue to urbanise, but the nature and opportunity stemming from urbanisation is changing. The way we live, work and commute will also continue to transform. Sustainability has always been important at KONE. We want to continue leading our industry and beyond; sustainability is an area where we want to create a clear competitive advantage. The winning companies will be the ones that embed sustainability in all aspects of their businesses. Technology: Technological development (also in our industry) will speed up. We can harness technology to bring new solutions and value to our customers as well as to our employees in terms of smarter working. Our vision is to create the best People Flow experienceKONE's direction is clear. Our vision is to create the best People Flow®​ experience, by providing Ease, Effectiveness and Experiences to users and customers over the full life-cycle of the buildings. Our strategy guides us toward that vision. During this strategy phase, we updated our vision to embed the added elements of early engagement, co-creation, innovation, manufacture, transport, maintenance, modernization, and upgrading. We wanted the term to be broader and cover the variety of actions we do when it comes to People Flow.