Since establishing PSVC Advisory in 2017, I have successfully worked with a diverse range of leading Australian agribusiness to drive significant improvement in their market alignment, efficiency, productivity and profitability.I work with medium to large scale vertically integrated businesses, competing in domestic and international markets across fruit, nut, vegetable, red meat and labour hire industries.I advise clients on strategy, customer engagement and management, primary production, manufacturing and workforce design. I coach and train my client’s leaders and managers to build capability and drive implementation.

La Manna Premier Group (LPG) is one of Australia’s largest fresh produce marketing and supply chain companies. The Group’s farm production capacity spans all Australian states and its operations combine advanced ripening, packing and distribution centres in each capital city. The LPG central market trading floor footprint is the largest in the country. • Development and management of strategic trading relationships with Coles, Woolworths and ALDI• Leadership, management and development of the national produce trading team responsible for $120million in domestic retail, wholesale and export sales of citrus, seedless watermelon, rockmelon, pumpkin and avocados• Development and implementation of the group’s category strategies • Development and management of relationships with the groups extensive domestic and international supply base• Management of the groups international trading in citrus, avocados and kiwi fruit

One of Australia’s leading vertically integrated fresh vegetable businesses, Harvest Moon grows, processes, packs, trades and markets in excess of 60,000 tonnes of fresh vegetables annually to retail, wholesale, food service and processor to customers in domestic and international markets.• Management of Harvest Moon’s strategic trading relationship with Woolworths• Management of business and product development across retail, wholesale, processing and food service channels.• Management of Riverside Produce - a wholly owned subsidiary of Harvest Moon with operations in Victoria and Queensland. • Leadership and management of a permanent workforce of 100 and a seasonal workforce of up to 300 during peak periods.• Training and development of harvest, operations, supply chain and commercial teams• Formation, development and management of category specific multidisciplinary value chain teams • Operational responsibility for harvest, processing, packing and marketing of carrots, potatoes, broccoli, beans, beetroot, swedes, celery, lettuce and leeks• Re/alignment of crop production, harvest, packing and marketing systems for carrots, broccoli, beans, onions, beetroot, swedes, potatoes, celery, lettuce and leeks for the fresh produce marketplace • Line management responsibility for the factory and farm maintenance function with an annual budget of approximately $2m.• The introduction and implementation of LEAN manufacturing principles, systems and processes in each of the functional departments • Representation of Harvest Moon at industry events, state and federal government committees• Represented the Australian horticulture industry on a trade delegation with Prime Minster Tony Abbott to Indonesia in 2013

Inovact is a specialist consultancy group providing key planning services to senior leaders of agriculture industry groups, businesses and government agencies. • Managed $3million project portfolio to improve profitability, sustainability and international competitiveness of the Australian vegetable industry• Collaborating with leading domestic vegetable exporters, development of export development strategy and global comparative analysis study on the impact of China on Australia’s export markets• Facilitated the National Citrus Industry Strategic Leadership Group, to assist with the development of the industry’s strategy Citrus 2015 • Assisted with the development of the 2009 apple and pear industry strategic plan

• Managed the R&D planning processes for the $15 million vegetable levy, $0.9 million fresh potato, $2.5 million processed potato and $1 million onion industry programs• Managed a portfolio of more than 120 projects across broad range of disciplines including plant breeding & biotechnology, health, post-harvest, environmental management, consumer and market research and economic analysis• Developed and managed relationships with industry stakeholders throughout the supply chain, industry associations, research agencies, companies and government agencies

• Graduate Management Cadetship January 1997 – October 1998• Primac Elders Business Analyst October 1998 – February 2001• Acquisition Project Manager February 2001 – June 2002