With a background in marketing, finance, and data science, I currently focus my career on my true passion: building a startup in the cultural and creative sector (CCS). My team and I are blending digital marketing strategies with fintech concepts, and reimagining business models to create a more sustainable CCS for all. As the founder and CEO of intrinsc, I lead a team of five as we work towards a single goal—helping artists engage deeply with new audiences through storytelling, experiential marketing, and digital innovation.Alongside my work at intrinsc, I hold a position as Commercial Strategy and Marketing Coordinator at Patrimonio Nacional, a public organization that preserves over 150,000 artworks, more than 1,000 historic properties, including the Royal Palace, and countless natural sites, all acquired by the Spanish Crown since the Middle Ages.