Directed end-to-end optimization strategies for marketing campaigns, leveraging A/B and multivariate testing across digital and traditional channels to improve customer acquisition and retention.Partnered with key stakeholders, including Marketing, LoB, and Creative teams, to ensure the execution of enterprise campaigns aligned with quarterly and annual business objectives.Delivered significant improvements to web and app experiences, increasing customer satisfaction scores by streamlining user journeys and eliminating pain points.Defined innovative, data-driven strategies using tools like Adobe Analytics and Quantum Metrics to enhance omni-channel sales, reduce costs, and drive sustainable growth.Analyzed historical campaign data, site performance metrics, and customer feedback to craft actionable recommendations for future initiatives.Cross-functionally collaborated with UX designers, business insights, customer care, and integrated marketing teams to launch new features and refine existing digital experiences.Spearheaded the optimization of high-impact features and functionality, resulting in increased activations and improved conversion rates across T-Mobile's digital platforms.

Delivered actionable insights using Adobe Analytics, Audience Manager, and Test & Target to optimize customer journeys and enhance digital performance.Led cross-functional teams in developing data-driven recommendations to drive marketing campaign effectiveness and revenue growth.Collaborated with stakeholders to execute and evaluate multi-channel marketing campaigns, including CRM, social media, and paid search.Conducted comprehensive gap analyses to identify and address pain points across the customer lifecycle, resulting in improved user experiences and engagement.

Led strategic initiatives to strengthen economic ties and business relationships between Brazilian and U.S. enterprises.

Developed and maintained Adobe Analytics dashboards to provide insights into app and website performance, improving user engagement and retention.Executed testing strategies to optimize digital platforms and streamline customer acquisition processes.Analyzed customer lifecycle data to refine journey strategies, resulting in reduced churn and enhanced lifetime value.

Cultivated existing relationships across digital platforms, marketplaces and multi carrier shipping providers.Subject matter expert for assigned partners, their business models, strategies and additional opportunities.Negotiated partner agreements and commercial partnership contract termsProvided partners support on UPS API integrations and resolved issues with partners’ and UPS’ IT teams.Led UPS's transition from Webtrends to Adobe & adoption of Adobe Analytics.Conducted training sessions regularly for business clients in the U.S., Europe and Asia on using Adobe Analytics, interpreting the data, understanding the metrics, storytelling, and creating business cases for executive presentations.Worked closely with business users to understand how data would be used to support campaign objectives. Reported on and analyzed performance of paid search, social media, CRM, display, native, etc. Oversaw data collection workflows for all paid/owned media channels and optimization efforts.Developed data governance model, data policies, and standards for usage of Adobe Analytics throughout the entire organization.Maintained reporting tools and developed new dashboards as required by stakeholders globally.

Work closely with the business to collect requirements and ensure tagging specifications are in alignment with reporting needs while providing the full life cycle of reporting. Support web analytics tag testing efforts with UAT by identifying and raising tagging defects.Build reports/dashboards in Business Objects and Adobe Site Catalyst and deliver results on the performance of KPIs and metrics.Help develop key drivers and metrics which are in the process of being rolled up into standardized reporting and dashboards across the company.

Oversaw quantitative and qualitative market research projects from inception to completion, including methodological design, questionnaire development, project management, and final analysis and presentation to PGA.com, NCAA.com and NBA.com.Developed reports using Adobe Analytics Premium (Omniture/SiteCatalyst).Maintained and distributed standard online related reports on a weekly, monthly and as-needed basis.Assessed standard reports to identify opportunities for enhancements or streamlining, and presented recommendations for change to management.Drove strategic customer insight around customer lifecycle, profitable customer behaviors, churn reduction, etc.Helped develop key drivers and metrics which later rolled up into standardized reporting and dashboards

Guided worldwide companies and their teams to learn to navigate the intercultural relationships necessary to prepare, plan and maintain successful business ventures in Brazil. For each project created/provided client with business requirements for market entry and execution while developing multi-million dollar partnerships.Wrote weekly blog articles with relevant information to audience doing/wanting to do businesses in Brazil.Developed partnerships with companies that offered a wide variety of services for Brazil market entry.Performed speaking engagements and webinars for companies, chambers of commerce and government institutions.

Led creative strategy, multi-platform execution and optimization of campaigns promoting all on-air initiatives for CNN and HLN on CNN's digital platforms as well as working very closely with Turner sister sites and TMG to acquire barter inventory.Art-directed, managed and executed custom ads for main network priorities while working closely with Ad Sales and Strategic Planning to make these executions available to sponsors. Oversaw and approved concept development and execution of co-branded opportunities alongside ad sales management.Managed and implemented all site updates for ad inventory through DART Enterprise, Solbright, and FreeWheel. Responsible for all house (CNN.com and HLNtv.com) ad inventory. Presented recommendations and alternative optimization solutions to sales team when campaigns were under-deliveringActed as point person for troubleshooting, problem solving and escalation of house campaign issuesSupported pre-sales efforts including creative testing, certification and inventory managementSupported category stakeholders, sales development team, and account managers in achieving the objectives set in clients’ advertising plans.Executed all aspects of the campaign: launch, set up, maintenance, optimizing, reporting.Developed and created daily, weekly and monthly reports/dashboards in Site Catalyst.Analyzed user activities / data and developed user segmentation and methodologies that supported CNN.com’s business goals.Utilized knowledge of business data such as product and website usage data to drive requirements for improved Marketing Effectiveness.Oversaw quantitative and qualitative market research projects from inception to completion, including methodological design, questionnaire development, project management, and final analysis and presentation to CNN.com and CNN TV upper management.Managed budget of over $1.5MM, invoice reconciliation and appropriate coordination with Accounting and Finance.

- Served as the primary liaison between all Digital Advertising Sales teams, Business Development, and Editorial leads at CNN.com (including CNN TV and Headline News), and Sales Operations on all things digital sales, sponsorships, operations related...assisting the Director on issues of inventory management, pricing, advertising guidelines and policies, new advertising product opportunities and communication. Guide development of strategic alliances and editorial partnerships between CNN.com and other web sites to exchange content and cross-linking for ad sales, content sales, or distribution initiatives.- Co-managed programming schedule for online news features produced by CNN and business partners (Time, Fortune, Business 2.0, Netscape, and AOL).- Assisted in identifying, managing and leveraging strategic relationships with new content prospects and existing business partners to strengthen the CNN brand and expand its reach of 20 million unique users per month.- Monitored online advertising campaigns and sponsorships of CNN content with Marketing and Ad Sales to help boost traffic and increase revenue.

- Partnered with CNN Talent Development, Diversity Council, and Editorial to organize CNN's presence at minority journalism conventions such as NABJ and NAHJ.- Managed CNN's first cross-divisional program, CNN Passport. Implemented database to track and measure the ongoing domestic and international employee participation. In turn, tripled the number of applications in eight months.- Managed the CNN Suggestion Box, internal ideation hub, by leading monthly meetings with committee and ensured prompt response and implementation of viable suggestions. - Planned CNN events for the purpose of increasing internal awareness of identified initiatives.

- Supported SVP of CNN Worldwide Public Relations on scheduling meetings, maintaining calendar, addressing accounting needs and any special projects and ad-hoc requests. - Primary point of contact for reporters inquiring about CNN talent and/or stories that involve the network. Obtained daily show plans and any programming updates from CNN producers for the purpose of external daily distribution to media outlets.- Monitored and analyzed online TV blogs for the purpose of creating reports and executive summaries for CNNs senior executive management.

- Developed multicultural marketing strategy to retain and increase ratings among Hispanic and African-American groups. Managed budget of $500,000 which includes participation in multi-city Hispanic tours.- Managed relationship with Regal Cinemas. Determined product placement spots to be aired in The 2wenty pre-show entertainment segment to promote various Cartoon Network programs. - Worked with producers to develop spots and managed media calendar.- Event planning for show launches and yearly kids upfront. Duties included contact with talent agency, budget management for creation and production of materials.- Fulfilled internal and external requests for premiums while maintaining $75,000 budget. In addition, primary point of contact for internal and external requests including agency follow up, charity donations, birthday club, and submission of invoices to accounting. - Supported SVP of Marketing and VP of Cable Trade on scheduling meetings, maintaining calendar, addressing accounting needs and any special projects and ad-hoc requests.

- Managed print and TV media plans while working as primary contact for advertising agencies. - Responsible for creation and publishing of daily news clippings on company's intranet. In addition, responsible for general translations of English and French to Portuguese.- Supported and assisted CEO on as needed basis. In addition assisted all expatriate families as interpreter as they established residence in Brazil.