BUSINESS Automotive - focus on retail marketingMAIN RESPONSIBILITIES (managing a marketing team of 2 FTE)- Lead Management & CRM: focus on the entire digital funnel from lead generation to sales conversion. Coordination of the BDC (Business Development Center) project exploiting Salesforce integration;- E-reputation & Social Media Strategy: virtual experience, including GMB enrichment, on-line reviews answering process leveraging on specialized platforms, new social media structure (contents, engagement and monitoring);- Digital Marketing: Corporate and Dealer website optimization (SEO, SEM, Display, Retargeting, Social Lead Ads), performance analysis (visits, impressions, CPL) and corrective actions;- Customer Experience and Satisfaction: reinvent global customer experience, actions to interact with customers and prospects both digitally and in store- Market animation: main marketing KPIs monitoring, including fixed marketing spending, support for central project roll-out and best practices sharing

BUSINESSAutomotive - focus on retail marketing MAIN RESPONSIBILITIES- CRM & Lead Management: development, deployment and coordination of the BDC (Business Development Center) project exploiting Salesforce integration with FCA's tools. 10 in-scope markets (20 Motorvillages sites).- Strategic Marketing: Vision, Mission, USP & Payoff update in order to strengthen Motor Village image across Europe leveraging on internal workshop, market trends & main insight, benchmark & customer surveys analysis - Digital Marketing: Dealer website optimization (SEO, SEM, Display, Retargeting, Facebook Lead Ads), performance analysis (visits, impressions, CPL) and corrective actions;- Marketing Plan: approval of marketing plan by dealer (including new, used, aftersales businesses), best practices sharing, new project development and relative roll-out- Creative Strategy: study, development and implementation of tailor made communitaction campaigns for Motorvillage

MAIN RESPONSIBILITIES- Customer Journey Mapping: Alfa Romeo and Jeep overall customer journey mapping (sales & aftersales) identifying touchpoints, "moments of truth" and gap vs main premium competitors thanks to benchmark activity and robust ad-hoc survey, managed in collaboration with Deloitte Digital/GN Research;- Customer Journey Implementation: management and coordination of onsite coaching activity, with the aim to enhance the overall customer experience at EMEA dealerships, focusing on main "pain points". Excellent and concrete results in terms of NPS improvement. External PMO (PwC and MSXI) coordination both at central and local level;- Sales Process re-design: working both on physical and digital customer journey, introducing new tools and procedures as a result of benchmarking, mystery shopping and customer satisfaction analysis;- Social selling: project introduction, strategy development, kick-off and deployment within FCA EMEA countries, exploiting LinkedIn SalesNavigator tool. Tangible results in terms of lead generation and conversion

BUSINESSPackaging (high quality labelling) related to Food & Beverage marketMAIN RESPONSIBILITIES (managing a marketing team of 1 FTE)- Brand new corporate identity introduction focused on main company's assets: a family business with international vocation and strong passion for premiumness;- New payoff ("Labels become emotions") and visual identity introduction for Eurostampa Group, including POS materials for fieldforce, company presentations and corporate website restyling, working with external agencies;- Events management: several editions of "LuxePack Monaco Montecarlo" and "Pernod Ricard USA Innovation Fair" covering the entire funnel from concept idea, suppliers engagement and briefing to budget management, final implementation and follow-up with Board of Directors;- Innovation programs: directly managing of many innovation programs promoted by main international customers (Diageo, Bacardi, Pernod Ricard, Ferrero), launching the LabelActive product: a new way to interact with packaging, from print to digital life;- Lead generation activity introduction, with the goal to reach new prospects on target;- Market research: ad-hoc reporting for Board of Directors members focused on new markets and business analysis;- Customer satisfaction survey management (all Eurostampa's sites)

BUSINESSCoffee market (FMCG) - Out of home (horeca)- Food Service ItalyMAIN RESPONSIBILITIES- Marketing/visibility plans: study and implementation of retail customizations (including internal communication and ad-hoc materials development) related to new, strategic customers (coffee shops, restaurant);- BTL (direct mailing, brochures and POP concept study, development and implementation);- Promotional activities: from briefing to final print run check;- Events: local coffee tasting events and Tuttofood exhibition organization, from briefing to final booth arrangement and prospects follow-up;- Houseorgan management (Foodservice Italy);- Internal budget management

BUSINESSFood (FMCG)MAIN RESPONSIBILITIES- Events & sport sponsorship: support on national trade-fairs management (Marca, Metro Exhibition) and on local sport sponsorships (including "Giro d'Italia"), with the aim to enhance Raspini's brand awaneress and familiarity;- Marketing support & reporting: data analysis and ad-hoc report/presentation creation;- Benchmarking: competitors analysis with focus on packaging restyling