Vision: A revolutionary and inclusive type of fashion, redefining archetypes of how a brand or the entire system should operate, with the aim of inspiring people to break all limits and boundaries.
My collections are completely ungender and draw inspiration from subcultures such as the rave scene.Achievements:* In only 5 years, my team and I brought A Better Mistake to international recognition as one of the most innovative and well-known brands in the fashion scene.* I created long term relationships with many celebrities and artists who trusted my vision, such as: Rosalia, Sean Paul, Billie Eilish, Machine Gun Kelly, Kourtney Kardashian, and many others.* Developing major collaborations with brands like IKEA, Electronic Beats, and Superconscious Berlin.* I achieved to secure a long term direct partnership with Farfetch ltd.* Pop-up stores in: Rinascente Milano, Harvey Nichols, KaDeWe, Milano Corso Garibaldi, Superconscious Berlin, and others.Responsibilities:* Leading all aspect of the Company vison* Providing creative direction for seasonal collections, from concept ideation to execution.* Maintaining direct contact with Italian and Portuguese suppliers to develop patterns, fabrics, and final production.* Leading the design team across all processes.* Leading cross-functional communication and marketing teams to produce our monthly campaigns and social media content.* Overseeing direct contact and creative direction for celebrity and artist special projects.* Providing creative direction for Milan Fashion Week shows, including direct collaboration with choreographers, sound designers, lighting designers, videographers, and others.* Managing all external collaboration projects or partnerships with brands.Featured in:* Vogue Italia* GQ* King Kong Magazine* i-D* L’Officiel* Numero Berlin* 10 Magazine

Business Director* Oversaw all menswear business units, managing the full scope of collection structures by category, budget allocation, and sales strategy.* Directed a team of approximately 20 people, including product managers and buyers, ensuring alignment with business objectives.* Managed an annual budget of €560 million, implementing strategies to optimize resource allocation and sales performance.* Led sales across 65 global markets, developing tailored strategies and collections to meet the unique demands of each region.* Played a key role in driving the commercial success of the brand, with a deep focus on market-specific collection adaptations.Creative Director* Led the design and development of all menswear collections, overseeing a creative team of around 25 designers and 10 pattern makers.* Spearheaded the entire creative process from concept development to final product, ensuring brand consistency and innovation.* Managed all communication channels, including digital platforms, campaigns, and visual merchandising across stores, maintaining a cohesive brand image across all touchpoints.* Fostered collaboration across departments to align creative vision with business goals and market needs.

* Oversaw the development of 8 collections annually, managing the entire process from mood boards and research trips to sample development and final production. Led a team of 20-25 designers and 10 pattern makers, ensuring cohesive and innovative design execution.

* Managed the Jersey and Fleece department within menswear, reporting directly to the Head of Design. Led a team of 3 designers and 3 graphic designers, overseeing the development and execution of innovative designs.

Fashion Designer, Womenswear (Jersey, Woven, Denim)* Conducted seasonal trend research through business trips, magazine reviews, and WGSN insights. Developed color cards and drafted collection moods.* Defined fabrics, styles, and washing/treatment processes for each collection.* Analyzed merchandising plans by comparing past seasons, assessing selling quantities for agencies and sell-through rates.* Managed the entire collection lifecycle from design to production, maintaining direct contact with buyers, pattern makers, and suppliers.* Supported the creation of catalogs and the setup of fashion shows.