Simone Herdina Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

- Work cross functionally with Marketing, Ecom and Customer Intelligence to support regional Digital Marketing managers.- Provide analysis support and enable data driven decision making.- Collaborate with external tech stakeholders to help the business achieve short-term goals while not compromising on long-term outlook.- Upgraded reporting from Excel to PowerBI and additionally minimised manual tasks by onboarding etl tool.- Support regions yearly budget setting as well as quarterly forecasts with an Excel tool to allow goal setting that is aligned with other departments such as Ecom.- Follow up on Digital Marketing performance and working to shift from short-term sales measure to a long-term and more holistic way to measure Digital Marketing performance.- Established a measurement framework for internal reporting as well as internal campaign wrap ups.

London, England, United Kingdom

Main tasks: analyses and reporting, strategy development, forecasting, client relationships- Attending 3 accounts as the main client contact / organising and presenting to various audiences from SEM experts to Managing Directors with limited technical knowledge- Manage small teams and collaborate with other teams within the agency for best possible client service- Member of Paid Media leadership team focusing on analytics and reporting- Customer retention project which segments audiences, focuses on key touchpoints within the customer journey for a more personalised approach to Paid Search- Stock availability strategy to allow optimisations to be aligned with client's stock levels if those negatively impact Paid performance- Feed optimisations in order to improve exposure while increasing performance

London, Großbritannien

- Supporting sales team with sales audit and presented findings to prospecting client- Provide integrated and aligned client experience across different channels by working closely together with other teams such as SEO- Support Head of Account Management in terms of recruitment of new team members, keeping training decks up to date for current team members and providing recap tests- Optimise accounts and review account set up to achieve best possible performance

London, Großbritannien

- Project manage three accounts and lead small teams of up to 5 people- Train and guide team members, support them to progress- Helped with client in-housing project including account rebuilds- At busiest times, managed 6 accounts across various markets and channels, as a result of diligent time management and organisational skills

London, Großbritannien

- Training focused start (on and off the job) across Paid Search, Paid Social, Display and Video- Cross-channel World Cup strategy implementation

Innsbruck

- excellent communication skills (German and English)- team work: integrating new team members, sharing information and motivation- deep understanding of the brandHighlight of my time at COS:supported shop opening in Bucharest and helped new staff members find their role within the sales team

London, Großbritannien

- connect Austrian and British businesses- improved research skills to provide touch points- supported event managementHighlight of my time at AC London:everyday felt like a new challenge with high task diversity

Berlin Und Umgebung, Deutschland

- social media monitoring to provide consumer insights from consumer interactions made online- ad-hoc analysis (reception of a superbowl ad)- supported team to develop a KPI cockpit to measure campaign success- improved my MS Excel and Powerpoint skillsHighlight of my internship:feeling valued and been given the opportunity to support other teams (e.g. conduct benchmark analysis (on- and offline content) or KPI cockpit project)

Master Of Science (M.Sc.), Applied Economics

Bachelor Of Science (B.Sc.), Management And Economics

Major in Management (Marketing and Information Systems)