Communications Manager Of Media Experiences
- Engage in the following tasks as an Event Manager for the General Motors brand and GM brand media events:
- Spearheaded the strategic development and execution of end-to-end event logistics, reinforcing GM’s brand messaging through seamless program management and innovative guest experiences
- Led creative direction, crafting messaging and guest experiences that reflected GM's brand values and strategies
- Collaborate cross-functionally within a matrixed organization to enhance brand consistency across high-visibility events
- Led research and implementation of Groupize, an event management software, optimizing event registration and communication processes
- Established strong relationships with media and vendors, enhancing brand reputation and media engagement