Communications Manager Of Media Experiences
Engage in the following tasks as an Event Manager for the General Motors brand and GM brand media events:• Spearheaded the strategic development and execution of end-to-end event logistics, reinforcing GM’s brand messaging through seamless program management and innovative guest experiences• Led creative direction, crafting messaging and guest experiences that reflected GM's brand values and strategies• Collaborate cross-functionally within a matrixed organization to enhance brand consistency across high-visibility events• Led research and implementation of Groupize, an event management software, optimizing event registration and communication processes• Established strong relationships with media and vendors, enhancing brand reputation and media engagement