As a supplement to my freelance writing, I created an online brand across Instagram and Wordpress called Simone and Her Books. By posting unique content showcasing my reading life on a consistent schedule, I was able to accumulate over 50,000+ Instagram followers, including growing my follower count from 5,000 to 25,000 in 2018. Writing five new posts a week, I grew my Wordpress readerbase from 50 to 500 over the past two years, enjoying 200% growth Y/Y.Partnering with brands like Sipsby, Mapiful, Amazon Kindle, Simon and Schuster, HMH Books, Random House/Penguin, HarperCollins Books, Catapult Books, Flatiron Books, and various PR firms to cross promote content and increase engagementCreating new content daily on Instagram and five times a week on my blogEngaging with multiple communities daily through comments, direct messages, and shout outsAnalyzing Insights and Analytics for both Wordpress and Instagram to create the most engaging contentCross-promoting content across a variety of platforms, including Twitter, Facebook, Bloglovin’, and TumblrCreating entertaining and engaging Instagram stories several times a dayConceiving, shooting, and editing all photographic content using a custom filter I designed to maintain a consistent look

As Contributing Writer for Book Riot, I combine my love of reading with my love of writing. Book Riot is a content lifestyle blog focused on how a book speaks to a reader’s life. Maintaining my personal voice while still adhering to Book Riot’s style guide has helped me grow as a journalist and increase my brand reach.Submitting six articles per quarter on the topics of reading, book lifestyle, reading lists and recommendations, and personal opinions formed while readingFocusing on diversity, inclusivity, and promoting authors of color using Book Riot’s style guideReviewing monthly SEO reports to tailor content on what’s currently trendingSourcing all writing material including research, topics, and additional reading materialCollaborating with other Book Rioters to create monthly “Rioter Roundups,” and “Best Reads” posts

As the QA manager on Etsy’s Member Operations team, my focus was to implement and improve upon the Quality Assurance program. My manager at the time envisioned the program while I implemented and iterated on it depending on the needs of our teams. The QA program was needed to ensure the content of our member-facing emails and phone calls were accurate, personalized, and effective.Led and managed a team of six across three offices, with the internal Quality Assurance programCollected and analyzed qualitative and quantitative agent performance alongside customer satisfaction, feeding insights into continuing education and new hire training curriculumStarted coaching and mentoring struggling agents and developed it into a full fledged coaching systemAdjusted review rubrics on a yearly basis to ensure our reviews were still aligned with the needs of the teamImplemented bi-yearly QA satisfaction surveys to our Member Operations teams. This ensured we were focusing on the right areas and supporting our teams mentally and emotionallyParticipated in cross-functional working groups within the department to drive customer satisfaction up by 10%

• Created content for and streamlined the first week of new hire training for all new hires within Member Operations as well as presenting these trainings in a digestible and fun manner• Coordinated with different representatives within Member Operations for training buddy up sessions, Eatsy lunches with new hires, guest speakers, and manager meet and greets during new hire training in an effort to provide a positive starting experience• Reviewed responses for 12-15 Member Advisors to maintain the standard of support responses. Based on a formula created by the Director of Quality and Operations and myself, we reviewed 50-75 emails per supporter grading based on accuracy and personalization. This is in an effort to keep our company's ethos in mind; that we are personal, attentive, and always trying to help the clientThrough the feedback and analysis of QA, created an implemented new training materials through separate workshops and 1:1 to improve both individual and team scores• Maintained training materials on third-party source and updating them to ensure accuracy in information• Responded to member concerns via email and live chat focusing on personalized support• Led the Knowledgebase project: Articles would be submitted to the Knowledgebase and FAQ through the Member Operations team and Product Education teamo Managing articles being submitted to the teamo Delegating work to a specialist who worked beside meo Ensuring accuracy in voice and consistency across articles through thorough article scrubs every quartero Editing articles for accuracy and toneCreating the first iteration of the Etsy Support Style Guide thoroughly outlining how Knowledgebase articles, FAQs, and Member Advisors responses maintain consistency with Etsy’s mission and values

As a community intern, I assisted with helping design and prepare for various craft shows and events promoted by Etsy. I spent numerous hours constructing everything from tablecloths to bunting for our summer table at Renegade Craft Fair. I helped to launch Etsy's first Craft Party in 2010 and spent a great deal of time sitting down one-on-one with members of our community discussing everything from how great Etsy is and what they're doing to helping them set up their first account.

• Helped to develop and manage BKI Music: an online music blog hosted by Brooklyn Industries to showcase our love for music. I also assisted with the design of the blog as well as providing weekly content including music reviews, playlists, and interviews with bands that we were working with at the time• Created process for social media on the marketing team• Gathered products and assisted the Visual Merchandiser for product shoots. Reviewed photos to determine what will be appropriate for the site• Helped upload markdowns on the site as well as organize items on the site’s backend• Created weekly and monthly reports on eCommerce sales, customer sentiment, and marketing progress for our CEO to help influence updates to future products• Helped create and edit copy for online promotions• Downloaded and entered online orders, reviewed orders for shipment, processed returns and exchanges, and ran inventory checks for the eCommerce products.• Using our lifetime bag guarantee, created workflows for bag repair process bridging between stores and in-house seamstresses• Provided 1:1 customer support to our customers through phone, email, and live chat

Managed fashion closet while assistant was away and helping dole out tasks to other interns such as checking in clothing/accessory samples to the closet. Also, this position assisted with researching different looks and creating inspiration boards used by the marketing editors and stylists.I also spent a bulk of my time working closely with the Assistant Accessories Editor, researching different PR firms and sites for jewelry and accessories we would want to use in upcoming FOB and BOB sections of the magazine.Also assisted at photo shoots where I helped the stylist put together looks, took stock of the items that are being used, and run errands during the shoot.

Reviewed albums, concerts, and interview musiciansPromoted magazine at different venues and social gatheringsContributed to overall look of magazineWrote columns, and features; Contributed bi-weekly columns to the Arts and Culture SectionEdited material received back for publication; Provided assistance by reading through slush manuscripts, writing reader’s reports, and providing content to possibly be published.Contributed input on various manuscripts and meetings and sent out mailings of manuscripts to various reviewers