I am a purpose-driven storyteller and marketer with ten years of experience in creating and executing end-to-end marketing strategies. I have held several marketing leadership roles and am passionate about portraying brand personalities to drive growth.Skilled in communications, management, project management, inbound and outbound digital marketing strategies. An active problem solver, with a particular drive to find efficiencies and provide the best user experience through every touch point.I completed a Master of Commerce, focusing on Marketing and Management from Macquarie University, and a Bachelor of Arts from Sydney University.Key achievements in my current role include:• Migrating to a new CRM instance and creating new, optimised customer journeys using automation tools within HubSpot.• Increasing inbound leads through the development and implementation of omnichannel campaigns, including PR strategies, sponsorships, trade events and activations.• Collaborating with the wider marketing team to merge multiple brands into one umbrella brand, including designing logos, revising unique selling propositions, tone of voice and wider marketing strategies.Key achievements in my previous roles include:• Copywriting and optimised content as well as overseeing development and design for two new websites resulting in an increase in traffic and leads.• Introducing regular newsletters to large audiences resulting in stronger brand engagement.• Contributing to UX improvement projects relating to recruitment.• Owning CRM improvements with Salesforce partners.• Contributing to the introduction and maintenance of a tiered loyalty programme resulting in increased yearly revenue.• Increasing membership through the development and execution of a company-wide strategic management plan• Digitised processes for promotions (trade lotteries)