Simone Kealy Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Kaddy Marketplace is a well-established SaaS company that connects thousands of B2B hospitality buyers with hundreds of suppliers and allows them to streamline ordering through to payments. Key Responsibilities • Leading marketing efforts and strategy for Kaddy and its divisions • Managing above and below-the-line marketing activities: Google Ads, email marketing, Meta advertising, trade media placements, and social media • Collaborating with suppliers to champion their brands and create successful campaigns • Crafting and disseminating press releases for new partners and product launches • Organising sponsorships, events, and activations to boost brand awareness and stakeholder engagement • Managing the marketing team • HubSpot CRM champion within the organisation • Creating targeted automated customer journeysKey Achievements • Boosted inbound leads by 48% via PPC, earned/owned media, and trade publications • Spearheaded successful omnichannel launch campaigns, resulting in record inbound leads and sales, notably for the Mountain Culture launch • Played a pivotal role in incorporating multiple brands into the Kaddy umbrella post-merger, encompassing rebranding and a new company website

Sydney, New South Wales, Australia

Key Responsibilities: • Led the Marketing Team responsible for conveying the unique voices of two commercial and one personal brand • Implemented cost-effective digital and offline campaigns, analysing ROI, and optimising within budget constraints • Collaborated with external agencies for SEO activities, Google and Facebook Ad campaigns • Created and published engaging content to enhance SEO and drive website traffic • Identified strategic partnership opportunities and managed external relationships • Worked with the sales team to generate quality leads and improve top-of-funnel processes • Conducted internal training sessions on lead nurturing, Salesforce best practices, and data analysisKey Achievements • Oversaw the development and design of two new websites, resulting in increased traffic and engagement • Self-taught Salesforce with a good understanding of its application in marketing and sales processes • Introduced regular email marketing campaigns • Digitised support worker applications and improved the client journey resulting in faster onboarding, a higher conversion rate and more robust reporting • Achieved success in award submissions, including third in AFR Best Places to Work

Chatswood

Key Responsibilities • Wrote and optimised communications for various channels, including website, Instagram, Facebook, EDMs, and print collateral • Created white papers, FAQs, and gated content based on research and market trends • Measured ROI on marketing initiatives using Salesforce reports and Google Analytics • Collaborated with internal leaders to align marketing strategy with organisational goals • Established strategic partnerships with external stakeholders • Coordinated expos and community event participation and surrounding marketing

North Ryde, New South Wales, Australia

North Ryde RSL is a large, multi-site hospitality organisation employing over 200 staff, with a membership base of over 27,000. Key Responsibilities • Led marketing efforts and strategy for the company's multiple sites • Developed and executed company-wide three-year Strategic Management Plan • Managed all communications, including quarterly journals, EDMs, two websites, social media, and advertising • Planned and coordinated community and membership engagement events • Evaluated ROI of activities and communications, producing monthly board reports • Managed internal and external stakeholders, including the leadership team, Board of Directors, external suppliers, and members • Oversaw a team of promotions assistants and hosts • Produced and monitored an annual budget exceeding $1.6 millionKey Achievements • Achieved an 18% membership increase and $1.8 million revenue growth from 2013 to 2018 through targeted marketing campaigns and the introduction of a tiered loyalty program • Updated the website with mobile-friendly functionality, resulting in increased time spent on the site and a higher click-through rate • Assisted in the implementation of a tiered loyalty program, enabling robust reporting and behavioural analysis for targeted communications and promotions

Master Of Commerce, Management And Marketing

I pursued and completed my Master of Commerce degree while working as a Marketing Coordinator. This combination of academic knowledge.

Write The Real Course, Creative Non-Fiction Writing

Activities and Societies: One of the benefits of the second COVID lockdown was that it freed up some time for me to enhance a passion.

Bachelor'S Degree, Arts And Sciences

Despite popular opinion about Arts, I learned a lot from my time at USYD. My Arts degree taught me to think critically, construct.