Executive with +20 years of experience in the Retail and Shopping Malls industry, skilled in Negotiation, Strategic Planning, Trade Marketing and Business Development; Responsible for the implementation and management the Business Unit B.U. - Additional Revenues - in the leading Shopping Malls Groups in Brazil - Specialty Leasing/ Complementary revenues , maximizing the use of commom area and vacant spaces adding revenue to the mall´s NOI ( pop up stores, temporary leasing, kiosks, including profitable events as partnerships, media, live marketing, sponsorships, entertainament ) proven results up to 20% of total regular revenues;Commercial and operational responsabilities, directly responsible for income generation, strategic planning, sales productivity, client relations, tenant mix and commercial planning development, retail expansion and new projects management;Market Intelligence management, analysis and monitoring of competition, analysis and identification of market trends, monitoring of consumers, researches and shopper behavior;Solid understanding of the marketing mix and how to build and deliver integrated marketing campaigns, focusing on sales growth, customer loyalty and increasing the visibility and perception of the brands;Expertise in developing and implementing strategic conversion programs with merchants, promotions and shopper, trade marketing plans, customer experience programs;Great knowledge in ooh media, digital ooh, live marketing , entertainment and sponsorship activation, contributing to the enhancement of the campaigns, costs reduction and maximization of results (roi);Deep experience developing and consolidating sales plans, working with planning, kpi´s, pipelines, forecasts. Using data, metrics and dasboards to construct strategic bases to improve decisions;Coaching and management of multidisciplinaries commercial teams, studies of variable remuneration plans, bonus, PPR and so;Strong negotiation skills, identifying and prospecting new clients and business partners, as well ability to analyse business opportunities and define strategies to maximize results;Soft skills:- Team player and ability to influence, working cross functionally, building relationship with key stakeholders and all levels colleagues and partners;- Hands on, strategic thinking, results oriented and ability to manage multiple projects;